About the Project Conexão Favela is a visual identity system developed for a promotional event hosted by the State Government of Rio de Janeiro. The initiative aims to integrate, celebrate, and amplify the cultural, athletic, and social energy within the state’s communities.

Concept & Visual Identity
The visual strategy centers on mosaics, density, and urban connectivity.
Typography: The word “FAVELA” acts as the anchor with a modular, bold structure representing local architecture and strength. The word “CONEXÃO” is integrated vertically, serving as a bridge between the community and the city.
Pattern & Texture: A geometric vector illustration was crafted to represent the characteristic overlapping houses and hillsides. Fine colored lines give the pattern dynamism, lightness, and modern balance, allowing it to scale across diverse surfaces.
Color Palette: Rooted in the high-energy palette of Rio de Janeiro, pairing bold accent lines against rich solid background tones (blue, yellow, green, and red) to convey diversity and vitality.

Creative Process & Tools
Adobe Illustrator: Used for logo typography design, modular grid building, and vector creation of the house pattern/texture.
Adobe Photoshop: Used for material mapping, realistic lighting/shadow adjustments, and final mockup generation across promotional items and sportswear.

Outcome
A distinctive and authentic visual system that reflects the pride and culture of Rio de Janeiro’s communities.
The modular graphic assets ensured a cohesive, high-impact roll-out across all physical touchpoints.