Available to hire
I am a Digital Marketing graduate with hands-on experience gained through freelance client work, internships, agency exposure, personal projects, and customer-facing retail roles. I specialize in social media content creation and management, Canva design, content calendar coordination, and AI-assisted marketing workflows.
I am familiar with branding, campaign planning, audience engagement, and basic performance analytics across healthcare, beauty, and retail industries. I bring a strong creative foundation, a data-aware mindset, and enthusiasm for growing as a digital marketing professional in a collaborative team.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Arabic
Fluent
French
Advanced
Work Experience
Freelance Digital Marketing Specialist at Self-Employed
August 1, 2023 - PresentCreated social media content, captions, branded graphics, and promotional visuals for clients in healthcare, beauty, and retail using Canva and Canva AI, maintaining consistent brand identity across platforms. Managed Instagram and Facebook content calendars, coordinated posts with client promotions, product inventory, and business objectives. Conducted audience research, competitor analysis, and trend monitoring to inform content planning and engagement strategy. Monitored performance metrics through Meta Business Suite and platform analytics to support client reporting and content optimization. Supported community engagement through comment management, DM coordination, and interactive story content. Clients include: Al Jamal Online Pharmacy, Dr. Eva Kassem (Dermatologist), iSupport Body Support, Savera's Jewelry.
Beauty Advisor at Clarins & Shiseido (at Dillard's, Short Pump, VA)
October 1, 2025 - PresentDelivered personalized product consultations and brand representation for two internationally recognized luxury beauty brands. Supported seasonal campaigns, visual merchandising, and in-store brand activations, developing practical understanding of consumer behavior and product marketing. Maintained client tracking and follow-up communication to support loyalty and customer retention.
On-Demand Fulfillment Expert at Target Corporation (Short Pump, VA)
October 1, 2024 - December 1, 2025Managed fulfillment operations in a high-volume retail environment, building strong habits in time management, accuracy, and cross-team collaboration. Utilized internal workflow systems to maintain operational efficiency and meet deadline-driven targets.
Customer Assistant & Social Media Support at Al Jamal Pharmacy
July 1, 2019 - January 1, 2024Supported social media promotions and in-store product visibility initiatives for beauty, skincare, and pharmacy categories. Assisted with organizing promotional displays, seasonal campaigns, and customer communication in a fast-paced retail environment.
Content Creator Intern at BePro Creative Agency
April 1, 2025 - May 1, 2025Produced branded social media content and marketing visuals for beauty and retail clients in an agency environment using Canva and CapCut. Assisted with content calendar planning, campaign organization, and brand messaging consistency across multiple accounts. Conducted trend research and contributed content ideas to support client engagement strategies.
Marketing Job Shadow at ThreeSixty Marketing Agency
June 1, 2024 - August 1, 2024Shadowed marketing professionals across campaign coordination, analytics reporting, and digital content strategy workflows. Gained exposure to Meta Ads, Google Analytics, and social media performance monitoring in a collaborative agency setting. Participated in team discussions and research tasks, strengthening understanding of full-cycle marketing operations.
Education
B.A. in Marketing (Digital Marketing Emphasis) at American University of Science & Technology (AUST)
January 1, 2023 - January 1, 2025Qualifications
Microsoft Word, Excel & PowerPoint Certifications
January 11, 2030 - June 1, 2026Data Analytics — eCornell
January 11, 2030 - June 1, 2026Enterprise Business Analytics — Power BI
January 11, 2030 - June 1, 2026Social Media Marketing in Practice
January 11, 2030 - June 1, 2026Google IT Support Certificate
January 11, 2030 - June 1, 2026Access Microscholarship — U.S. Embassy
January 11, 2030 - June 1, 2026Odoo Software Certification
January 11, 2030 - June 1, 2026Industry Experience
Healthcare, Retail, Consumer Goods, Media & Entertainment, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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