Hi! I’m Esther Aguirre, a graphic designer and illustrator originally from Mazatlán, Sinaloa. I studied Graphic Design and have worked on developing art for products at Señor Frogs stores. I also participated in various cultural projects with the art collective Buque.
I’m also the creator of Twnpns, a brand focused on pop culture and meme accessories, which has an online presence. I enjoy blending pop culture with illustration to create unique and fun designs.
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Cut-Out Artists Project.
Illustration for the Cut-Out Artists project, which takes the basic idea of paper dolls but applies it to artists for dissemination and social media content.
Illustration and product development project for the VIX show: Wendy, perdida pero famosa.
Revisiting Wendy’s signature phrases and sense of humor, the press kit for influencers was created using postcards, stickers, and pin sets commemorating the series.
Branding, merch design and art direction development for social media, based on pop culture icons, memes, and internet artifacts.
Naming, Logo Design, and Branding for Moncho’s
Development of logo, packaging, uniform, and social media merchandise and content inspired by 1950s diners.
Illustration project for the album interior: Los Ángeles Azules, Viernes Cultural.
Together with the Buque collective, I had the opportunity to create the illustration for one of the interior and back covers of this great album by one of the bands I admire most and who are a part of Mexican culture.
Product development for Twnpns.
Creation of the Twnpns bandana line and art direction for the photography, based on iconic artists.
Product design and development project for Twnpns.
Design of papel picado and tablecloths commemorating the Day of the Dead for their online store.
Illustration, design, and product development project for the Mika & Friends brand.
Designs for Señor Frogs’ sister brand, including various applications such as art guides, t-shirt art, and accessories.
Fan art of one of my favorite series with basic frame-by-frame animation of the characters from the series.
Naming, Logo Design, and Branding for PonyTail.
Development of a logo, packaging, uniform, and merch with a fun, kawaii approach, lots of color, and a touch of playfulness.
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