Brand Strategy & Creative Direction for Scaling Startups: I specialise in helping fast-growing companies position for their next stage – whether that’s a funding round, global expansion, or market repositioning. My work blends strategic thinking with creative leadership, honed through senior roles at award-winning studios and as Creative Director with equity in a scaling wellness brand. Specialties: Brand strategy & positioning Investor-ready brand platforms Facilitated brand workshops & sprints Visual identity systems Packaging & touchpoint alignment I’ve led high-profile rebrands (including Spain’s oldest company) and built brand systems that have helped businesses achieve clarity, consistency, and growth.…

Steve Casquero

Brand Strategy & Creative Direction for Scaling Startups: I specialise in helping fast-growing companies position for their next stage – whether that’s a funding round, global expansion, or market repositioning. My work blends strategic thinking with creative leadership, honed through senior roles at award-winning studios and as Creative Director with equity in a scaling wellness brand. Specialties: Brand strategy & positioning Investor-ready brand platforms Facilitated brand workshops & sprints Visual identity systems Packaging & touchpoint alignment I’ve led high-profile rebrands (including Spain’s oldest company) and built brand systems that have helped businesses achieve clarity, consistency, and growth.…

Available to hire

Brand Strategy & Creative Direction for Scaling Startups: I specialise in helping fast-growing companies position for their next stage – whether that’s a funding round, global expansion, or market repositioning. My work blends strategic thinking with creative leadership, honed through senior roles at award-winning studios and as Creative Director with equity in a scaling wellness brand. Specialties: Brand strategy & positioning Investor-ready brand platforms Facilitated brand workshops & sprints Visual identity systems Packaging & touchpoint alignment I’ve led high-profile rebrands (including Spain’s oldest company) and built brand systems that have helped businesses achieve clarity, consistency, and growth.

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Work Experience

Client Director & Strategic Creative Partner at Chin & Toast
November 18, 2024 - Present
As Client Director and Strategic Creative Partner at Chin & Toast—a compact, strategy-driven design studio based in Valencia—I lead client relationships and drive the vision that shapes our brand ecosystems. We design with purpose, combining strategic insight and creative precision to build narratives that are meaningful, resilient, and commercially impactful . At Chin & Toast, our work follows a thoughtful process: Define: We distill a brand’s core truth using research, dialogue, and careful analysis—because clarity is power . Materialise: Turning that clarity into compelling design, we bring abstract ideas into identity, digital platforms, packaging, and more . Transcend: We ensure the brands we build can grow—designed not just for today but to evolve, adapt, and endure .
Director of Brand Identity at CuldeSac™
October 18, 2021 - September 18, 2023
At CULDESAC™, an award-winning multidisciplinary design studio, I led a team of five in delivering brand and identity projects for clients across sectors. My role combined strategic oversight, creative direction, and hands-on design leadership to ensure every brand expression was both conceptually strong and commercially effective. Key highlights include: Studio Rebrand: Spearheaded and implemented CULDESAC’s internal rebrand, capturing the studio’s evolution over two decades while preserving its DNA. Historic Company Transformation: Led the rebrand of Spain’s oldest operating company, creating a new international market positioning, distinctive packaging, and a cohesive identity system. Brand System Leadership: Directed the creation of unified brand platforms that provided clarity, order, and creative cohesion—enhancing client recognition and market impact.
Global Projects Manager & Senior Designer at Lavernia & Cienfuegos Design
August 18, 2025 - Present
Managed a portfolio of international brand and packaging projects for award-winning studio Lavernia & Cienfuegos. Combined senior-level design execution with cross-market project management to deliver high-impact brand experiences for clients in FMCG, lifestyle, and retail sectors.

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Industry Experience

Agriculture & Mining, Consumer Goods, Financial Services, Healthcare, Non-Profit Organization, Retail, Travel & Hospitality, Software & Internet
    uniE621 The doubting mind
    To celebrate the Cannes 2024 Festival of Creativity, Google gave its delgates a pocket sundial gift from Austrian watch brand - Kala Sundial. Time provides a framework for understanding the human experience. Whether it is relative or constant, perceptual or not, AI’s creative capabilities evolve over time as it learns from more data and improves its algorithms. Just like humans, AI creativity can be influenced by time constraints, affecting the quality and nature of its creative processes. With the launch of Google’s new Gemini AI, we put its creativity to the test and asked it to generate several creative poems that capture the current juncture of AI’s place within the world, a very pertinent theme at the 2024 festival. We printed the results on the packaging using white foil embossing over a holographic mirror board, which constantly changed and reflected it’s environment through colours, echoing AI’s learning approach through data and input. branding designer graphicdesigner logo…

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