Hi, I’m Steve Menard, a brand and marketing designer who’s been working independently with clients since 1995. Under my brand name Design DXM, I partner with small businesses, startups, non-profits, local government, and community organizations to create clear, polished brand communications across a wide range of industries—from telecommunications and aviation to hi-technology, fitness, entertainment, and marketing agencies. I approach each project by first understanding your objectives, audience, brand guidelines, and content needs, then translating that into solutions built on strong visual design, typography, and hierarchy. I handle concept through production, revisions, and final delivery while keeping communication clear and meeting agreed deadlines. I’m especially comfortable building brand consistency from the ground up through rebrands and identity work for companies such as Axsera, CASP Aerospace, and Interior Concrete Coatings.

Hi, I’m Steve Menard, a brand and marketing designer who’s been working independently with clients since 1995. Under my brand name Design DXM, I partner with small businesses, startups, non-profits, local government, and community organizations to create clear, polished brand communications across a wide range of industries—from telecommunications and aviation to hi-technology, fitness, entertainment, and marketing agencies. I approach each project by first understanding your objectives, audience, brand guidelines, and content needs, then translating that into solutions built on strong visual design, typography, and hierarchy. I handle concept through production, revisions, and final delivery while keeping communication clear and meeting agreed deadlines. I’m especially comfortable building brand consistency from the ground up through rebrands and identity work for companies such as Axsera, CASP Aerospace, and Interior Concrete Coatings.

Available to hire

Hi, I’m Steve Menard, a brand and marketing designer who’s been working independently with clients since 1995. Under my brand name Design DXM, I partner with small businesses, startups, non-profits, local government, and community organizations to create clear, polished brand communications across a wide range of industries—from telecommunications and aviation to hi-technology, fitness, entertainment, and marketing agencies.

I approach each project by first understanding your objectives, audience, brand guidelines, and content needs, then translating that into solutions built on strong visual design, typography, and hierarchy. I handle concept through production, revisions, and final delivery while keeping communication clear and meeting agreed deadlines. I’m especially comfortable building brand consistency from the ground up through rebrands and identity work for companies such as Axsera, CASP Aerospace, and Interior Concrete Coatings.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
French
Advanced

Work Experience

Brand and Marketing Designer | Owner, DesignDXM at Design DXM
March 1, 1994 - Present
30+ years of experience delivering branding, marketing communications, digital design, advertising, and web content for B2B and SME clients. Manage projects end-to-end, from creative strategy and concept development through design, production, and delivery, with a strong focus on long-term client relationships.

Education

College diploma (DEC) in Commercial Art (Graphic Design and Illustration) at Dawson College
September 1, 1977 - May 1, 1980

Qualifications

WordPress web designer (LearnWebDevelopment.com)
September 1, 2009 - April 1, 2010
Online course w/certification in WordPress web development
Schoolism online (Toronto, Ontario)
March 17, 2025 - March 17, 2025
Completed various illustration/character design/comic illustration courses.
WordPress web designer (LearnWebDevelopment.com)
January 1, 2011 - April 1, 2015
Online course w/certification in WordPress web development

Industry Experience

Professional Services, Telecommunications, Media & Entertainment, Software & Internet, Non-Profit Organization, Government, Other
    Logo concepts
    Suggested logo designs for a Southwest farm machinery company.
    Logo design
    Suggested logo design for a local pizza parlour.
    Interior Concrete Coatings website & marketing material - Toronto Canada
    Interior Concrete Coatings (ICC) of Toronto, Canada, needed a new website to showcase their proprietary flooding and water-leak protection system for commercial and industrial properties. (https://www.twine.net/signin I was engaged to enhance their existing branding and apply it to a new website and marketing materials, including product sheets and pitch decks. Over an intensive 6-month period, we produced a collection of marketing materials and a new website that their sales and administrative team could integrate into their sales and project management cloud software. The result: With greater brand recognition, ICC has seen a significant increase in its share of large-scale projects over the past 18 months.
    Interior Concrete Coatings website - Toronto Canada

    Interior Concrete Coatings (ICC) of Toronto, Canada, needed a new website to showcase their proprietary flooding and water-leak protection system for commercial and industrial properties.
    (https://www.twine.net/signin

    I was engaged to enhance their existing branding and apply it to a new website and marketing materials, including product sheets and pitch decks.

    Over an intensive 6-month period, we produced a collection of marketing materials and a new website that their sales and administrative team could integrate into their sales and project management cloud software.

    The result: With greater brand recognition, ICC has seen a significant increase in its share of large-scale projects over the past 18 months.

    Pitch deck content
    As part of a pitch to investors for an animation software production company, I proposed a character-based theme for a pitch deck with bold graphics, colours, and type. graphicdesigner branding designer pitchdeck
    Aisle header display
    This product display header was created as part of a series of four counter-top cards. branding graphicdesigner creativedirector
    Corporate trade show display
    This design was an alternate in a series of four that was presented for client approval, describing one of their core services. I was responsible for all elements of the design, branding, and image selection. I am also the designer who created the company's logo (seen here). logo branding graphicdesigner
    Corporate trade show display
    This design was one in a series of four that was presented for client approval, describing one of their core services. I was responsible for all elements of the design, branding, and image selection. I am also the designer who created the company's logo (seen here). logo branding graphicdesigner
    Marketing Collateral - Tech Workforces flyer, double-sided
    This flyer was part of a collection of marketing collateral conceived to launch a Tech Workforces Services campaign. I collaborated with the company's Marketing Director. I was responsible for all design content (branding-based) and image selection. graphicdesigner illustrator branding
    Social media ad campaign to promote Technical Workforce Solutions
    As a brand manager and graphic designer for my client, I create social media content, marketing collateral, and presentation pitch decks. Shown is a sample of social media content from a recent campaign. graphicdesigner branding designer