Hi, I’m Steve Menard, a brand and marketing designer who’s been working independently with clients since 1995. Under my brand name Design DXM, I partner with small businesses, startups, non-profits, local government, and community organizations to create clear, polished brand communications across a wide range of industries—from telecommunications and aviation to hi-technology, fitness, entertainment, and marketing agencies.
I approach each project by first understanding your objectives, audience, brand guidelines, and content needs, then translating that into solutions built on strong visual design, typography, and hierarchy. I handle concept through production, revisions, and final delivery while keeping communication clear and meeting agreed deadlines. I’m especially comfortable building brand consistency from the ground up through rebrands and identity work for companies such as Axsera, CASP Aerospace, and Interior Concrete Coatings.
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Interior Concrete Coatings (ICC) of Toronto, Canada, needed a new website to showcase their proprietary flooding and water-leak protection system for commercial and industrial properties.
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I was engaged to enhance their existing branding and apply it to a new website and marketing materials, including product sheets and pitch decks.
Over an intensive 6-month period, we produced a collection of marketing materials and a new website that their sales and administrative team could integrate into their sales and project management cloud software.
The result: With greater brand recognition, ICC has seen a significant increase in its share of large-scale projects over the past 18 months.
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