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I’m Steven Kitay, a performance marketer with 10+ years of experience applying data analysis, business intelligence, and data engineering to optimize processes and support strategic decision-making. I excel at building analytical frameworks, developing automated solutions, and streamlining workflows to improve efficiency and scalability across industries. From SEO volatility analysis to cross-market paid media optimization, I’ve led data-driven initiatives that translate insights into measurable business impact.…I’m Steven Kitay, a performance marketer with 10+ years of experience applying data analysis, business intelligence, and data engineering to optimize processes and support strategic decision-making. I excel at building analytical frameworks, developing automated solutions, and streamlining workflows to improve efficiency and scalability across industries. From SEO volatility analysis to cross-market paid media optimization, I’ve led data-driven initiatives that translate insights into measurable business impact.

Steven Kitay

Performance Marketer, Growth Marketer, Product Marketer, +5

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I’m Steven Kitay, a performance marketer with 10+ years of experience applying data analysis, business intelligence, and data engineering to optimize processes and support strategic decision-making. I excel at building analytical frameworks, developing automated solutions, and streamlining workflows to improve efficiency and scalability across industries. From SEO volatility analysis to cross-market paid media optimization, I’ve led data-driven initiatives that translate insights into measurable business impact.…I’m Steven Kitay, a performance marketer with 10+ years of experience applying data analysis, business intelligence, and data engineering to optimize processes and support strategic decision-making. I excel at building analytical frameworks, developing automated solutions, and streamlining workflows to improve efficiency and scalability across industries. From SEO volatility analysis to cross-market paid media optimization, I’ve led data-driven initiatives that translate insights into measurable business impact.

Available to hire

I’m Steven Kitay, a performance marketer with 10+ years of experience applying data analysis, business intelligence, and data engineering to optimize processes and support strategic decision-making.

I excel at building analytical frameworks, developing automated solutions, and streamlining workflows to improve efficiency and scalability across industries. From SEO volatility analysis to cross-market paid media optimization, I’ve led data-driven initiatives that translate insights into measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

German

Beginner

Work Experience

Data Scientist, SEO at White Light Digital Marketing

January 1, 2025 - Present

Developed and implemented a lightweight data pipeline to process brand mentions on Reddit for prioritizing engagement opportunities; conducted a comparative analysis of SEO volatility indexes to create a meta-volatility index; created and implemented a tool to audit content used by LLMs for GEO optimization and trained a team of Data Scientists to deliver this framework as a service.

Paid Social Lead at Education First

January 1, 2025 - Present

Oversaw full-funnel social media investment activations across 40 countries; implemented a structured testing program to coordinate learning globally, reducing acquisition costs by up to 82%; supported a team of social managers by creating analysis and optimization tools that flagged inefficient tactics, provided real-time actionable insight, and audited overall ad account health.

Associate Director, Performance Investment at Spark Foundry

December 31, 2024 - October 16, 2025

Owned $50M digital marketing investment for seven Fortune 500 Companies; developed custom digital marketing tools for forecasting seasonality, analyzing campaign investment efforts, modeling client outcomes, and automating data flow from vendor APIs to client dashboards; reduced home improvement client cost-per-lead by 37% through data-driven media optimization; created budget optimization methodologies reducing CAC by ~60% in Google Ads; increased ROAS for a eCommerce brand by 159% via Meta shopping strategy optimization; automated daily paid campaign reporting (Python, SQL Server), cutting reporting time from 7-9 hours per week to under 1 minute.

Digital Marketing Analyst at Watauga Group

December 31, 2021 - October 16, 2025

Planned, built, and managed campaigns across search, social, and video formats for 30+ clients; collaborated with the data engineering team to architect and build an internal reporting data lake; developed data-driven market segmentation for a national healthcare brand, resulting in 13% revenue growth and 24% cost-per-lead decrease.

Paid Media Specialist at PPG Industries

January 1, 2016 - October 1, 2017

• Owned keyword research, ad copy and extension creation, campaign implementation, bid and budget management, landing page performance analysis, and campaign reporting and insights across 12 B2C and B2B brands • Achieved $12 return on investment (ROI) managing paid search campaigns, the most successful and highest-performing tactics in market. • Spearheaded an extensive A/B testing initiative, refining ad copy across various platforms, ultimately increasing conversion rates by 34%.