Take Aim

Challenge

Create a craft beer brand and packaging with stand out and attitude.

Solution

The name Take Aim is a nod to the brewery location situated around Stirling castle next to the cannons. It also speaks of a purpose to be uncompromisingly craft. A rebellious DIY attitude to mainstream bland beer is achieved through an aesthetic inspired by punk, street art and collage. #illustrator #graphicdesigner #branding #packaging design #drinks #craftbeer