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Smruti Rao

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Available to hire

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Skills

Experience Level

Language

English
Fluent
Hindi
Fluent
French
Intermediate

Work Experience

Healthcare Marketing & Brand Strategy Leader at Ajmeel Clinic (Burjeel Holdings)
January 1, 2024 - Present
Led healthcare marketing and brand strategy for Burjeel Holdings' Ajmeel Clinic across the UAE, driving integrated branding, digital marketing, and patient engagement initiatives. Built in-house content production, optimized cost efficiency by reducing reliance on third-party agencies, and led cross-functional collaboration with medical teams to align brand messaging and care experiences.
APAC Marketing Manager (APAC) at Align Technology
January 1, 2021 - January 1, 2023
Spearheaded the APAC-wide launches of Invisalign Teens Whitening and Invisalign Go in Taiwan; navigated regulatory hurdles with customized solutions and cross-functional alignment. Defined APAC marketing strategies, delivering 12% YoY growth in Invisalign Go through organic market expansion. Designed and implemented an automated email marketing platform to nurture orthodontists and general practitioners, enabling structured onboarding, continuous education, and enhanced brand loyalty and retention. Led a team of three specialists (social media, events, new business development) to execute high-impact marketing programs and optimize in-house content creation.

Education

Master of Business Administration (MBA) at University of Wales, Cardiff, United Kingdom
January 11, 2030 - June 5, 2026

Qualifications

APAC Collaborative Growth Award
January 1, 2014 - December 31, 2014
Outstanding Team Award – Align Technology
January 1, 2022 - December 31, 2022

Industry Experience

Healthcare, Life Sciences, Professional Services, Media & Entertainment, Education

Skills

Experience Level