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Hi, I’m Kylee Smit, a Creative Marketing Manager with an MBA and 8+ years of experience leading brand strategy, product launches, and multi-channel campaigns in financial services and healthcare. I specialize in turning complex ideas into clear, customer-focused campaigns that drive engagement and measurable results. I enjoy mentoring cross-functional teams, building brand playbooks, and collaborating with product, UX, and agencies to deliver outcomes aligned with business goals. In my spare time, I explore AI-assisted creative workflows and share instructional content to help others tell compelling brand stories.…Hi, I’m Kylee Smit, a Creative Marketing Manager with an MBA and 8+ years of experience leading brand strategy, product launches, and multi-channel campaigns in financial services and healthcare. I specialize in turning complex ideas into clear, customer-focused campaigns that drive engagement and measurable results. I enjoy mentoring cross-functional teams, building brand playbooks, and collaborating with product, UX, and agencies to deliver outcomes aligned with business goals. In my spare time, I explore AI-assisted creative workflows and share instructional content to help others tell compelling brand stories.

Kylee

Brand Strategist, Marketing Strategist, Product Marketer, +2

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Hi, I’m Kylee Smit, a Creative Marketing Manager with an MBA and 8+ years of experience leading brand strategy, product launches, and multi-channel campaigns in financial services and healthcare. I specialize in turning complex ideas into clear, customer-focused campaigns that drive engagement and measurable results. I enjoy mentoring cross-functional teams, building brand playbooks, and collaborating with product, UX, and agencies to deliver outcomes aligned with business goals. In my spare time, I explore AI-assisted creative workflows and share instructional content to help others tell compelling brand stories.…Hi, I’m Kylee Smit, a Creative Marketing Manager with an MBA and 8+ years of experience leading brand strategy, product launches, and multi-channel campaigns in financial services and healthcare. I specialize in turning complex ideas into clear, customer-focused campaigns that drive engagement and measurable results. I enjoy mentoring cross-functional teams, building brand playbooks, and collaborating with product, UX, and agencies to deliver outcomes aligned with business goals. In my spare time, I explore AI-assisted creative workflows and share instructional content to help others tell compelling brand stories.

Available to hire

Hi, I’m Kylee Smit, a Creative Marketing Manager with an MBA and 8+ years of experience leading brand strategy, product launches, and multi-channel campaigns in financial services and healthcare. I specialize in turning complex ideas into clear, customer-focused campaigns that drive engagement and measurable results.

I enjoy mentoring cross-functional teams, building brand playbooks, and collaborating with product, UX, and agencies to deliver outcomes aligned with business goals. In my spare time, I explore AI-assisted creative workflows and share instructional content to help others tell compelling brand stories.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Intermediate

Work Experience

Creative Strategy Manager at Ent Credit Union

January 1, 2022 - January 1, 2025

Led creative strategy for 12+ annual campaigns, partnered with agencies and an in-house three-person team to deliver multi-channel marketing that grew brand engagement. Directed the launch of Ent’s new Credit Cards portfolio and led a multi-channel onboarding and retention initiatives. Created brand playbooks and training decks for 50+ employees and mentored staff in design systems and AI tools. Presented strategies to the CMO and senior leadership to secure approvals and resources for high-priority initiatives.

Sr. Product Marketing Specialist at Ent Credit Union

January 1, 2019 - January 1, 2022

Led go-to-market strategies for deposit and lending products from concept through campaign rollout. Directed the Indirect Lending Onboarding initiative to improve retention and engagement through a multi-touch member journey. Collaborated with UX and web teams to align product pages with brand positioning and produced cross-channel campaign content, leveraging research and performance analytics.

Marketing Specialist at Colorado Springs Orthopaedic Group

January 1, 2017 - January 1, 2019

Designed and executed full-cycle marketing campaigns to promote physician services and increase brand visibility. Partnered with physicians and executives to develop an annual marketing plan and manage budgets. Led a 7-website redesign project and produced multi-channel content, events, and vendor partnerships to maximize ROI.

Founder & Designer at Kylee’s Canvas

January 1, 2014 - January 1, 2021

Founded and managed a creative small business delivering digital products, branding assets, and custom designs. Designed and launched digital products, built an Etsy shop and portfolio site, and delivered freelance design projects. Created tutorials and product videos for YouTube and social media, while handling all business operations including marketing, budgeting, vendor coordination, and bookkeeping.