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I’m a multilingual marketing and communications professional with a background in politics and psychology. I specialise in digital marketing, social media strategy, content production, and campaign execution for diverse clients, from beauty to tech to non-profit. I love turning data into creative, brand-aligned content that resonates across channels and markets. Over the years I’ve collaborated with startups, agencies, and non-profits to build engaging content and campaigns that drive growth, awareness, and donations. I’m passionate about clear storytelling, collaborative problem solving, and delivering measurable results across international markets.…I’m a multilingual marketing and communications professional with a background in politics and psychology. I specialise in digital marketing, social media strategy, content production, and campaign execution for diverse clients, from beauty to tech to non-profit. I love turning data into creative, brand-aligned content that resonates across channels and markets. Over the years I’ve collaborated with startups, agencies, and non-profits to build engaging content and campaigns that drive growth, awareness, and donations. I’m passionate about clear storytelling, collaborative problem solving, and delivering measurable results across international markets.

Sergio Triay

Social Media Freelancer, Content Producer, Copywriter, +3

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I’m a multilingual marketing and communications professional with a background in politics and psychology. I specialise in digital marketing, social media strategy, content production, and campaign execution for diverse clients, from beauty to tech to non-profit. I love turning data into creative, brand-aligned content that resonates across channels and markets. Over the years I’ve collaborated with startups, agencies, and non-profits to build engaging content and campaigns that drive growth, awareness, and donations. I’m passionate about clear storytelling, collaborative problem solving, and delivering measurable results across international markets.…I’m a multilingual marketing and communications professional with a background in politics and psychology. I specialise in digital marketing, social media strategy, content production, and campaign execution for diverse clients, from beauty to tech to non-profit. I love turning data into creative, brand-aligned content that resonates across channels and markets. Over the years I’ve collaborated with startups, agencies, and non-profits to build engaging content and campaigns that drive growth, awareness, and donations. I’m passionate about clear storytelling, collaborative problem solving, and delivering measurable results across international markets.

Available to hire

I’m a multilingual marketing and communications professional with a background in politics and psychology. I specialise in digital marketing, social media strategy, content production, and campaign execution for diverse clients, from beauty to tech to non-profit. I love turning data into creative, brand-aligned content that resonates across channels and markets.

Over the years I’ve collaborated with startups, agencies, and non-profits to build engaging content and campaigns that drive growth, awareness, and donations. I’m passionate about clear storytelling, collaborative problem solving, and delivering measurable results across international markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Portuguese

Intermediate

Work Experience

Crisis Counsellor at Crisis Text Line

January 1, 2019 - Present

Undertook crisis counselling training and provide a minimum of 8 hours of crisis counselling weekly via the text-line helpline.

Volunteer Crisis Counsellor at Crisis Text Line

January 1, 2019 - October 29, 2025

Underwent a crisis counselling course and currently provide a minimum of 8 hours of crisis counselling weekly via the helpline.

Marketing & Social Media Consultant at Freelancing (Various Clients)

January 1, 2018 - Present

Implemented tailored SEO strategies and inbound traffic generation using Google Analytics, SEMrush, and Sprout Social reports. Crafted persuasive copy for social media and scheduled cross-platform updates. Developed and executed award-winning social, email, and PPC campaigns across clients. Generated website content and maintained updates through CMS platforms. Analyzed campaign performance and KPIs, and created media content aligned with each client's brand identity and channel requirements.

Content Marketing Executive at Treatwell

January 1, 2018 - January 1, 2018

Created and scheduled social media plans across multiple channels; published and edited over 500 web pages; maintained brand messaging consistency; coordinated with SEO team on content visibility; integrated market trend analytics into marketing copy; analyzed paid search campaigns; contributed to B2B content; managed influencer relationships and partnerships.

Marketing & Social Media Manager at IPSE (The Association of Independent Professionals and the Self-employed)

January 1, 2018 - October 29, 2025

Responsible for all social media channels company-wide; assisted with SEO and inbound traffic generation; copywriting; creating and scheduling social media updates; developing social and email advertising campaigns and PPC campaigns; creating content for website and blog, updating CMS; analyzing and reporting campaign performances and KPIs; creating media in line with brand ethos for specific channels; writing, editing and publishing news stories and blogs for various sectors; liaising with partners to align social strategy with partner agreements.

Content Marketing Executive at Treatwell

January 1, 2017 - January 1, 2018

Strategised and executed comprehensive social media plans; published and edited over 500 web pages including the Treatment Guide and The Treatment Files. Collaborated with SEO to identify content optimisation opportunities, boosting organic visibility. Analyzed market trends and translated insights into actionable marketing copy. Contributed to B2B campaigns, and cultivated influencer partnerships to expand brand reach.

Communications Officer at Kids 4 Peace International

August 1, 2016 - Present

Developed and distributed newsletters and reports to align stakeholders. Managed the organisation’s social media presence (Twitter, Facebook, Instagram) and produced daily content for the website and blog, plus monthly donor newsletters to boost engagement and donations.

Communications Officer at Kids4Peace International

August 1, 2016 - October 29, 2025

Created internal newsletters and reports; managed social media campaigns on Twitter, Facebook and Instagram; produced daily content for the Kids4Peace website and blog; authored monthly donor newsletters; handled media inquiries and donor communications; participated in event coordination and brand representation.

Customer Assistant at Oxfam

July 1, 2015 - July 1, 2015

Provided customer service at local store; supported fundraising campaigns and events; contributed to local area campaigns for Oxfam.

Communications Intern at Government of Gibraltar

September 1, 2014 - September 1, 2014

Supported department campaigns; collected statistics and prepared reports for ministers; organized events including fundraisers and awareness campaigns; handled departmental media inquiries and arranged TV and radio interviews.

Communications Intern at Government of Gibraltar DofE

June 1, 2014 - September 1, 2014

Contributed to the development and promotion of departmental campaigns. Gathered and analysed statistical data for decision-making. Coordinated events and managed media inquiries, arranging TV and radio interviews to enhance public outreach.