Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a globally oriented Art Director and Brand Strategist experienced in high-end branding, luxury and digital storytelling. I lead cross-functional teams to craft concept-driven campaigns and scalable brand systems that resonate across digital, retail and editorial platforms. With a track record guiding brands like IWC Schaffhausen, Camper, and Inditex, I thrive on shaping identity, guiding multi-channel storytelling and delivering sophisticated, commercially effective creative that strengthens market position.…I am a globally oriented Art Director and Brand Strategist experienced in high-end branding, luxury and digital storytelling. I lead cross-functional teams to craft concept-driven campaigns and scalable brand systems that resonate across digital, retail and editorial platforms. With a track record guiding brands like IWC Schaffhausen, Camper, and Inditex, I thrive on shaping identity, guiding multi-channel storytelling and delivering sophisticated, commercially effective creative that strengthens market position.

Mariarosa Mesmano

Art Director, Creative Director, Brand Designer, +1





I am a globally oriented Art Director and Brand Strategist experienced in high-end branding, luxury and digital storytelling. I lead cross-functional teams to craft concept-driven campaigns and scalable brand systems that resonate across digital, retail and editorial platforms. With a track record guiding brands like IWC Schaffhausen, Camper, and Inditex, I thrive on shaping identity, guiding multi-channel storytelling and delivering sophisticated, commercially effective creative that strengthens market position.…I am a globally oriented Art Director and Brand Strategist experienced in high-end branding, luxury and digital storytelling. I lead cross-functional teams to craft concept-driven campaigns and scalable brand systems that resonate across digital, retail and editorial platforms. With a track record guiding brands like IWC Schaffhausen, Camper, and Inditex, I thrive on shaping identity, guiding multi-channel storytelling and delivering sophisticated, commercially effective creative that strengthens market position.

Available to hire

I am a globally oriented Art Director and Brand Strategist experienced in high-end branding, luxury and digital storytelling. I lead cross-functional teams to craft concept-driven campaigns and scalable brand systems that resonate across digital, retail and editorial platforms.

With a track record guiding brands like IWC Schaffhausen, Camper, and Inditex, I thrive on shaping identity, guiding multi-channel storytelling and delivering sophisticated, commercially effective creative that strengthens market position.

Skills

Experience Level

Expert

Expert

Expert

Language

Italian

Fluent

Spanish; Castilian

Fluent

English

Fluent

French

Beginner

German

Beginner

Work Experience

Art Director at IWC Schaffhausen (Richemont Group)

January 1, 2017 - December 31, 2023

Led 360° campaign assets and brand publications, ensuring global consistency across digital, retail, print, and social channels. Directed high-profile e-commerce shoots, retail campaigns, and brand books; collaborated with multidisciplinary teams to enhance customer experience. Presented strategies to senior management and managed international designers and partners. Briefed and oversaw external agencies and production houses to ensure on-time, on-budget delivery. Key projects included IWC’s photography manual, the 80th Anniversary Flight to New York Brand Book and New York exhibition with the Antoine de Saint Exupéry Foundation, and concepts for Laureus Foundation events.

Creative Project Lead Studio

August 10, 2024 - Present

Project & campaign leadership; developed 360° assets, visual concepts, and brand publications ensuring global brand consistency. Led high-profile e-commerce shoots, retail campaigns, and brand books; collaborated with multicultural and cross-functional teams across marketing, digital, and product divisions. Presented creative strategies to senior management and secured alignment. Managed international designers, agencies, production houses, and freelancers to deliver cohesive work.

Art Director at EF Education First

January 1, 2016 - December 31, 2017

Directed the rebranding of global brand assets (GUD) and e-commerce platforms; oversaw seasonal photoshoots and international collaborations. Traveled to oversee execution and approved print production for global materials; led an in-house production team to deliver high-impact creative across offline and online channels.

Brand Designer at Stradivarius (Inditex)

January 1, 2008 - December 31, 2010

Oversaw marketing campaign visuals, print and digital materials, ensuring consistency across global initiatives. Led brand asset creation for launches and campaigns; collaborated with photographers, agencies, and designers to deliver high-quality visuals while maintaining brand identity.

Creative Designer at Guru

January 1, 2006 - December 31, 2008

Created campaign visuals and assets; collaborated with design, fashion, VM, and architecture teams, coordinating with photographers and suppliers to deliver high-quality visuals.

Digital Designer at Machinas Digital Development SL

January 1, 2010 - December 31, 2011

Produced digital content for clients (Hugo Boss, Esprit, EDC); designed digital assets and e-commerce experiences for global platforms.

Brand Manager & Art Director at Camper - Medwinds

January 1, 2011 - December 31, 2016

Created and managed global brand assets and e-commerce development from brand inception; directed seasonal shoots, retail campaigns, and international collaborations; ensured adherence to brand identity while pushing creative boundaries.