I'm a designer working closely with stakeholders to pursue unique, delightful solutions where execution and aesthetics exist in service of and as a distillation of strategy. Service and capabilities: Brand identity and design systems, digital/web design and experiences, interactive design, packaging design, creative strategy, art direction, editorial design, exhibition design Select clients: Rippling, Google, HUGE, Proactiv, U of Ottawa, MongoDB, Fried Egg Golf, Death with Dignity, MullenLowe, Century 21, Monster.com, The Engine Accelerator, FedEx…

StudioRBloxsom

I'm a designer working closely with stakeholders to pursue unique, delightful solutions where execution and aesthetics exist in service of and as a distillation of strategy. Service and capabilities: Brand identity and design systems, digital/web design and experiences, interactive design, packaging design, creative strategy, art direction, editorial design, exhibition design Select clients: Rippling, Google, HUGE, Proactiv, U of Ottawa, MongoDB, Fried Egg Golf, Death with Dignity, MullenLowe, Century 21, Monster.com, The Engine Accelerator, FedEx…

Available to hire

I’m a designer working closely with stakeholders to pursue unique, delightful solutions where execution and aesthetics exist in service of and as a distillation of strategy.

Service and capabilities:
Brand identity and design systems, digital/web design and experiences, interactive design, packaging design, creative strategy, art direction, editorial design, exhibition design

Select clients:
Rippling, Google, HUGE, Proactiv, U of Ottawa, MongoDB, Fried Egg Golf, Death with Dignity, MullenLowe, Century 21, Monster.com, The Engine Accelerator, FedEx

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Industry Experience

Non-Profit Organization, Real Estate & Construction, Education, Travel & Hospitality, Consumer Goods, Financial Services, Transportation & Logistics
    uniE621 Rippling Bangalore Office Design
    Working closely with NossaNorman Architects, I created large scale wall graphics, acoustic panels, signage and wayfinding, and art directed large scale murals leading up to th e…
    uniE621 C21 Closing Experience
    As part of a collection of brand activations
following the corporate rebrand, I was tasked
with reimagining the closing experience
for home buyers. Exploration, design, and production resulted in a charming and elegant box that provided home buyers with everything they needed for closing day. The box was announced and launched at the C21 annual event in Las Vegas with a main stage and supplementary motion package. graphicdesigner designer…
    uniE621 Popularis Construction Rebrand
    A fast growing builder came looking for a new identity, they were starting to run in to challenges brought on by trying to grow without a visual system in place. Through research and exploration we found a new persona in a refined, hard edged, system-driven solution that gave them the presence to go after larger projects, against established industry players. graphicdesigner branding designer logodesigner…
    uniE621 Fried Egg Golf Rebrand
    Fried Egg Golf is a media outlet specializing in the architecture of and beauty of golf courses and the competitive side of the sport. They were unhappy with their brand and were looking for something
new that was going to heavily differentiate them from the other players in the segment and represent the unique voice they have in the sport. Through research and exploration we found a distilled persona in a concise yet playful system that gave them the presence to anchor new ideas, larger projects, and compete more confidently against the large industry players. graphicdesigner branding designer webdesigner…
    uniE621 Proactiv Packaging System and Revised Logo
    In preparation for the launch of iO, Proactiv’s latest product, I was engaged to devise a new packaging system that modernized the brand, brought a more cohesive look to the range of products while also making it simpler to launch new products into existing lines. A wide ranging exploration had us settle on a direction that evolved their existing look rather than be a complete departure. As part of the exploration we concluded the wordmark needed to be modernized as part of the new naming system. An extensive guideline was produced allowing their internal design team to produce assets based on system specification. graphicdesigner branding packagedesign designer…
    uniE621 Rippling Vista
    An identity for a special internal event inviting
a small selection of Rippling employees who will have the greatest impact on the future of the company, to get together and plan for the future. The brand was to live under the Rippling umbrella, service the corporate identity, stand out without being ostentatious, and be bold without screaming. graphicdesigner branding logo designer…