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Hi, I’m Subash Jayana Shrestha, a profile social media and content specialist with 4+ years of experience creating engaging, short-form content across Instagram and digital platforms. I’m hands-on in ideation, filming, and editing using CapCut, with a strong focus on trend-driven, social-native content. I manage day-to-day posting, analyze performance, and optimize content to drive engagement, reach, and conversions. I’m passionate about creating relatable, real-world content that connects with modern audiences. I thrive in collaborative environments and enjoy working with influencers and UGC to amplify campaigns. My approach blends creative storytelling with data-driven optimization to deliver content that resonates and performs across platforms.…Hi, I’m Subash Jayana Shrestha, a profile social media and content specialist with 4+ years of experience creating engaging, short-form content across Instagram and digital platforms. I’m hands-on in ideation, filming, and editing using CapCut, with a strong focus on trend-driven, social-native content. I manage day-to-day posting, analyze performance, and optimize content to drive engagement, reach, and conversions. I’m passionate about creating relatable, real-world content that connects with modern audiences. I thrive in collaborative environments and enjoy working with influencers and UGC to amplify campaigns. My approach blends creative storytelling with data-driven optimization to deliver content that resonates and performs across platforms.

Subash Jayana Shrestha

Content Creator, Social Media Manager, Digital Marketer, +3

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Hi, I’m Subash Jayana Shrestha, a profile social media and content specialist with 4+ years of experience creating engaging, short-form content across Instagram and digital platforms. I’m hands-on in ideation, filming, and editing using CapCut, with a strong focus on trend-driven, social-native content. I manage day-to-day posting, analyze performance, and optimize content to drive engagement, reach, and conversions. I’m passionate about creating relatable, real-world content that connects with modern audiences. I thrive in collaborative environments and enjoy working with influencers and UGC to amplify campaigns. My approach blends creative storytelling with data-driven optimization to deliver content that resonates and performs across platforms.…Hi, I’m Subash Jayana Shrestha, a profile social media and content specialist with 4+ years of experience creating engaging, short-form content across Instagram and digital platforms. I’m hands-on in ideation, filming, and editing using CapCut, with a strong focus on trend-driven, social-native content. I manage day-to-day posting, analyze performance, and optimize content to drive engagement, reach, and conversions. I’m passionate about creating relatable, real-world content that connects with modern audiences. I thrive in collaborative environments and enjoy working with influencers and UGC to amplify campaigns. My approach blends creative storytelling with data-driven optimization to deliver content that resonates and performs across platforms.

Available to hire

Hi, I’m Subash Jayana Shrestha, a profile social media and content specialist with 4+ years of experience creating engaging, short-form content across Instagram and digital platforms. I’m hands-on in ideation, filming, and editing using CapCut, with a strong focus on trend-driven, social-native content. I manage day-to-day posting, analyze performance, and optimize content to drive engagement, reach, and conversions. I’m passionate about creating relatable, real-world content that connects with modern audiences.

I thrive in collaborative environments and enjoy working with influencers and UGC to amplify campaigns. My approach blends creative storytelling with data-driven optimization to deliver content that resonates and performs across platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Manager at Mophones KTM

August 1, 2025 - February 1, 2026

Created, filmed, and edited short-form video content for social media; developed trend-based content to increase engagement and reach; managed day-to-day posting, captions, and content scheduling; collaborated with influencers and creators for content and promotions; analyzed content performance and refined formats based on insights.

Digital Marketing Manager at EDF Admissions

October 1, 2023 - May 1, 2025

Produced and edited Reels focused on trends, services, and campaigns; planned and executed monthly content calendars across platforms; created engaging, relatable content to drive audience interaction; monitored engagement metrics and optimised content performance; supported campaign launches through social-first content.

Digital Marketing Lead at Space 4K Television

October 1, 2022 - April 1, 2023

Managed content planning and posting for social and media campaigns; created real-time content around trending topics and live events; coordinated with creative teams for fast-turnaround content production; improved audience engagement through timely and relevant content.

Digital Marketing Strategist at Hi-Tech Software & Solutions

September 1, 2022 - October 1, 2022

Created and scheduled social media content aligned with trends; designed basic creatives and edited content for engagement; assisted in campaign execution and performance tracking.

Digital Marketing Strategist / Social Media Executive at Gyapu Marketplace

April 1, 2020 - July 1, 2022

Planned and executed digital marketing campaigns across social media, email, and web; developed data-driven marketing strategies to improve reach, conversions, and overall campaign performance; managed social media content, communities, and paid campaigns (Meta & Google Ads) to maximise ROI and KPI outcomes; analysed campaign performance and customer data to optimise targeting, messaging, and audience segmentation; collaborated with cross-functional teams; led content ideation and promotional campaign planning; conducted product and market research; executed SMS and email marketing campaigns to improve customer retention and conversions.