Looking for someone who can handle your entire digital marketing without the hand-holding? I help brands build a strong online presence from the ground up: strategy, content, SEO, paid ads, email, automation, analytics. Everything aligned for growth. With a data-first approach and creative edge, I offer full-stack digital solutions that drive real business results. Your brand deserves marketing that actually works, let's make it happen.

Subitchaka

Looking for someone who can handle your entire digital marketing without the hand-holding? I help brands build a strong online presence from the ground up: strategy, content, SEO, paid ads, email, automation, analytics. Everything aligned for growth. With a data-first approach and creative edge, I offer full-stack digital solutions that drive real business results. Your brand deserves marketing that actually works, let's make it happen.

Available to hire

Looking for someone who can handle your entire digital marketing without the hand-holding?

I help brands build a strong online presence from the ground up: strategy, content, SEO, paid ads, email, automation, analytics. Everything aligned for growth. With a data-first approach and creative edge, I offer full-stack digital solutions that drive real business results.

Your brand deserves marketing that actually works, let’s make it happen.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Digital Marketing Specialist at Crosspay Ltd
June 1, 2022 - September 30, 2024
Achieved 130% ROI growth through strategic budget optimization and multi-platform paid media campaigns. Enhanced lead nurturing by driving email open rates of 65%, click-through rates of 6%, and a conversion rate of 5%. Improved SEO rankings and organic traffic for multiple company websites through targeted optimization. Expanded social media footprint via data-driven content creation and targeted campaigns.
Digital Marketing Specialist at Crosspay Ltd
June 1, 2022 - September 30, 2024
Achieved 130% ROI growth through strategic budget optimization and multi-platform paid media campaigns. Enhanced lead nurturing by driving email open rates of 65%, click-through rates of 6%, and a conversion rate of 5%. Improved SEO rankings and organic traffic for multiple company websites through targeted optimization. Expanded social media footprint via data-driven content creation and targeted campaigns.
Paid Media Strategist (Agency) at Additude Advertising
March 1, 2020 - March 31, 2022
Managed $3M+ in ad spend across Google Ads and Bing PPC, delivering an average 20% revenue growth per client. Designed and optimized Shopping Campaigns and remarketing strategies, increasing CTR by 30%. Conducted competitive research to refine ad targeting and maximize ROI for client campaigns. Delivered weekly client reports highlighting campaign performance, ROI, and growth opportunities.
Paid Media Strategist (Agency) at Additude Advertising
March 1, 2020 - March 31, 2022
Managed $3M+ in ad spend across Google Ads and Bing PPC, delivering an average 20% revenue growth per client. Designed and optimized Shopping Campaigns and remarketing strategies, increasing CTR by 30%. Conducted competitive research to refine ad targeting and maximize ROI for client campaigns. Delivered weekly client reports highlighting campaign performance, ROI, and growth opportunities.
Google Ads Consultant at Sneha Karma Foundation
July 1, 2017 - January 31, 2020
Leveraged a $40,000 Google Ads grant, achieving a 45–70% CTR improvement and increasing website traffic. Designed multi-channel campaigns integrating SEO and PPC, boosting donor engagement and outreach. Analyzed ad performance using Google Analytics, implementing improvements to increase conversion rates.
Google Ads Consultant at Sneha Karma Foundation
July 1, 2017 - January 31, 2020
Leveraged a $40,000 Google Ads grant, achieving a 45–70% CTR improvement and increasing website traffic. Designed multi-channel campaigns integrating SEO and PPC, boosting donor engagement and outreach. Analyzed ad performance using Google Analytics, implementing improvements to increase conversion rates.

Education

Digital Marketing Management Certification at University of Toronto
January 1, 2016 - December 31, 2017
Bachelor of Engineering in IT at Anna University
January 1, 2009 - December 31, 2013
Digital Marketing Management Certification at University of Toronto, Canada
January 1, 2016 - December 31, 2017
Bachelor of Engineering in IT at Anna University, India
January 1, 2009 - December 31, 2013

Qualifications

Google Ads Certifications (Search, Display, Shopping, Video, Apps)
January 1, 2017 - December 31, 2024
Microsoft Bing Ads Certification
January 1, 2017 - December 31, 2024
Google Analytics Individual Qualification (GA4)
January 1, 2017 - December 31, 2024
SEMrush PPC Fundamentals Certification
January 1, 2017 - December 31, 2024
Mailchimp Email Marketing Certification
January 1, 2017 - December 31, 2024
Google Ads Certifications (Search, Display, Shopping, Video, Apps)
January 1, 2017 - December 31, 2024
Microsoft Bing Ads Certification
January 1, 2017 - December 31, 2024
Google Analytics Individual Qualification (GA4)
January 1, 2017 - December 31, 2024
SEMrush PPC Fundamentals Certification
January 1, 2017 - December 31, 2024
Mailchimp Email Marketing Certification
January 1, 2017 - December 31, 2024

Industry Experience

Software & Internet, Professional Services, Non-Profit Organization, Healthcare, Education, Financial Services