Available to hire
Looking for someone who can handle your entire digital marketing without the hand-holding?
I help brands build a strong online presence from the ground up: strategy, content, SEO, paid ads, email, automation, analytics. Everything aligned for growth. With a data-first approach and creative edge, I offer full-stack digital solutions that drive real business results.
Your brand deserves marketing that actually works, let’s make it happen.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Specialist at Crosspay Ltd
June 1, 2022 - September 30, 2024Achieved 130% ROI growth through strategic budget optimization and multi-platform paid media campaigns. Enhanced lead nurturing by driving email open rates of 65%, click-through rates of 6%, and a conversion rate of 5%. Improved SEO rankings and organic traffic for multiple company websites through targeted optimization. Expanded social media footprint via data-driven content creation and targeted campaigns.
Digital Marketing Specialist at Crosspay Ltd
June 1, 2022 - September 30, 2024Achieved 130% ROI growth through strategic budget optimization and multi-platform paid media campaigns. Enhanced lead nurturing by driving email open rates of 65%, click-through rates of 6%, and a conversion rate of 5%. Improved SEO rankings and organic traffic for multiple company websites through targeted optimization. Expanded social media footprint via data-driven content creation and targeted campaigns.
Paid Media Strategist (Agency) at Additude Advertising
March 1, 2020 - March 31, 2022Managed $3M+ in ad spend across Google Ads and Bing PPC, delivering an average 20% revenue growth per client. Designed and optimized Shopping Campaigns and remarketing strategies, increasing CTR by 30%. Conducted competitive research to refine ad targeting and maximize ROI for client campaigns. Delivered weekly client reports highlighting campaign performance, ROI, and growth opportunities.
Paid Media Strategist (Agency) at Additude Advertising
March 1, 2020 - March 31, 2022Managed $3M+ in ad spend across Google Ads and Bing PPC, delivering an average 20% revenue growth per client. Designed and optimized Shopping Campaigns and remarketing strategies, increasing CTR by 30%. Conducted competitive research to refine ad targeting and maximize ROI for client campaigns. Delivered weekly client reports highlighting campaign performance, ROI, and growth opportunities.
Google Ads Consultant at Sneha Karma Foundation
July 1, 2017 - January 31, 2020Leveraged a $40,000 Google Ads grant, achieving a 45–70% CTR improvement and increasing website traffic. Designed multi-channel campaigns integrating SEO and PPC, boosting donor engagement and outreach. Analyzed ad performance using Google Analytics, implementing improvements to increase conversion rates.
Google Ads Consultant at Sneha Karma Foundation
July 1, 2017 - January 31, 2020Leveraged a $40,000 Google Ads grant, achieving a 45–70% CTR improvement and increasing website traffic. Designed multi-channel campaigns integrating SEO and PPC, boosting donor engagement and outreach. Analyzed ad performance using Google Analytics, implementing improvements to increase conversion rates.
Education
Digital Marketing Management Certification at University of Toronto
January 1, 2016 - December 31, 2017Bachelor of Engineering in IT at Anna University
January 1, 2009 - December 31, 2013Digital Marketing Management Certification at University of Toronto, Canada
January 1, 2016 - December 31, 2017Bachelor of Engineering in IT at Anna University, India
January 1, 2009 - December 31, 2013Qualifications
Google Ads Certifications (Search, Display, Shopping, Video, Apps)
January 1, 2017 - December 31, 2024Microsoft Bing Ads Certification
January 1, 2017 - December 31, 2024Google Analytics Individual Qualification (GA4)
January 1, 2017 - December 31, 2024SEMrush PPC Fundamentals Certification
January 1, 2017 - December 31, 2024Mailchimp Email Marketing Certification
January 1, 2017 - December 31, 2024Google Ads Certifications (Search, Display, Shopping, Video, Apps)
January 1, 2017 - December 31, 2024Microsoft Bing Ads Certification
January 1, 2017 - December 31, 2024Google Analytics Individual Qualification (GA4)
January 1, 2017 - December 31, 2024SEMrush PPC Fundamentals Certification
January 1, 2017 - December 31, 2024Mailchimp Email Marketing Certification
January 1, 2017 - December 31, 2024Industry Experience
Software & Internet, Professional Services, Non-Profit Organization, Healthcare, Education, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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