I'm the brand designer who thinks like a business strategist—because good design should make you money, not just look nice. With 3+ years of experience, I help businesses create visual systems that attract customers and drive growth. I specialize in strategic brand design—going beyond aesthetics to understand your business goals, target audience, and market position before creating anything. This approach ensures your brand doesn't just look good, but actually works for your business. My core expertise includes: Complete brand identity systems (logo, strategy, guidelines) Social media design and content strategy Digital graphics and marketing materials Print and commercial design What differentiates me: I'm a strategic partner, not just a pixel pusher. I invest time in discovery—understanding your business, competitors, and customers—to create brands that resonate and convert. My clients often say I go above and beyond, offering insights on positioning, messaging, and brand strategy that extend far beyond the design itself. Sector experience: I've worked across fashion/retail, luxury goods, real estate, faith-based organizations, and hospitality—giving me versatile insight into different market dynamics and audience psychology. Whether you're launching, rebranding, or scaling, you'll get thoughtful design rooted in business strategy.

Success Odigie

I'm the brand designer who thinks like a business strategist—because good design should make you money, not just look nice. With 3+ years of experience, I help businesses create visual systems that attract customers and drive growth. I specialize in strategic brand design—going beyond aesthetics to understand your business goals, target audience, and market position before creating anything. This approach ensures your brand doesn't just look good, but actually works for your business. My core expertise includes: Complete brand identity systems (logo, strategy, guidelines) Social media design and content strategy Digital graphics and marketing materials Print and commercial design What differentiates me: I'm a strategic partner, not just a pixel pusher. I invest time in discovery—understanding your business, competitors, and customers—to create brands that resonate and convert. My clients often say I go above and beyond, offering insights on positioning, messaging, and brand strategy that extend far beyond the design itself. Sector experience: I've worked across fashion/retail, luxury goods, real estate, faith-based organizations, and hospitality—giving me versatile insight into different market dynamics and audience psychology. Whether you're launching, rebranding, or scaling, you'll get thoughtful design rooted in business strategy.

Available to hire

I’m the brand designer who thinks like a business strategist—because good design should make you money, not just look nice.

With 3+ years of experience, I help businesses create visual systems that attract customers and drive growth. I specialize in strategic brand design—going beyond aesthetics to understand your business goals, target audience, and market position before creating anything. This approach ensures your brand doesn’t just look good, but actually works for your business.
My core expertise includes:

Complete brand identity systems (logo, strategy, guidelines)
Social media design and content strategy
Digital graphics and marketing materials
Print and commercial design

What differentiates me: I’m a strategic partner, not just a pixel pusher. I invest time in discovery—understanding your business, competitors, and customers—to create brands that resonate and convert. My clients often say I go above and beyond, offering insights on positioning, messaging, and brand strategy that extend far beyond the design itself.

Sector experience: I’ve worked across fashion/retail, luxury goods, real estate, faith-based organizations, and hospitality—giving me versatile insight into different market dynamics and audience psychology.
Whether you’re launching, rebranding, or scaling, you’ll get thoughtful design rooted in business strategy.

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Language

English
Fluent

Work Experience

Trey's Couture- Brand Identity Design at Trey's Couture
August 4, 2024 - September 28, 2024
Challenge: Trey's Couture had a vision to become a standout international clothing brand, but their visual identity didn't reflect that ambition. Solution: I created a complete brand identity system, leading strategic decisions on positioning, color strategy, and brand messaging to ensure every element communicated their premium positioning. Result: A versatile brand system with 4 logo variations, comprehensive guidelines, and mockups that gave Trey's Couture the professional foundation needed to compete in the fashion industry.
Brand Designer and Strategist at Bridget's Elegance - Luxury Perfume, Jewelry & Nightwear Brand
September 21, 2024 - September 28, 2024
Challenge: Bridget had a business idea for selling luxury jewelry, perfumes, and nightwear but no brand foundation—no name, visual identity, or market positioning. She needed a complete brand built from scratch that would resonate with her target audience in the luxury market. Solution: I led a comprehensive brand development process, starting with strategic discovery to understand her vision, target customers, and market positioning. From there, I developed the brand name "Bridget's Elegance," created a compelling tagline, and designed a complete visual identity system including logo, color palette, and brand guidelines. Through collaborative refinement, we ensured every element aligned with her luxury positioning. Result: A turnkey brand identity that positioned Bridget's business to compete in the luxury market from day one. The complete package included brand naming, strategic positioning, logo design, visual system, and guidelines—giving her everything needed to launch with confidence and consistency. Deliverables: Brand naming & strategy, tagline development, complete logo suite, color palette, brand guidelines, social media design system
Brand Identity Designer and Strategist at Nails by Sarah
March 14, 2024 - March 21, 2024
Challenge: Sarah, a skilled nail technician, needed a complete brand identity to establish her business and attract clients. She required everything from naming to visual identity—a cohesive brand that would communicate professionalism and reflect her unique style in a competitive beauty market. Solution: I developed the complete brand from the ground up, starting with strategic naming that was memorable and clearly communicated her service. I then designed a custom logo and visual identity system that captured her aesthetic and positioned her business professionally. The brand included strategic color selection and visual elements tailored to appeal to her target clientele. Result: A complete, market-ready brand identity that gave Sarah everything needed to launch and market her nail business with confidence. The cohesive visual system works across all touchpoints, from signage to social media. Deliverables: Brand naming & strategy, custom logo design, complete visual identity system, color palette, 3D logo mockups, brand guidelines
Social Media Designer at Cakes by Trey & Trey's Exchange - Menu & Marketing Design
July 20, 2025 - July 28, 2024
Challenge: After establishing brand trust through previous work, Trey needed marketing materials for two ventures: a professional menu design for Cakes by Trey and promotional flyers for Trey's Exchange. Both required designs that would drive customer interest and maintain brand consistency. Solution: I designed a custom menu for Cakes by Trey that showcased products appealingly while maintaining usability and brand aesthetics. For Trey's Exchange, I created eye-catching promotional flyers that communicated key information clearly while standing out in competitive marketing channels. Result: Marketing materials that not only met but exceeded client expectations, leading to repeat business across multiple ventures. The designs successfully balanced visual appeal with functionality, supporting both businesses' customer acquisition goals. Deliverables: Custom menu design (Cakes by Trey), promotional flyer design (Trey's Exchange)
Church Designer at River Of Life Gathering Ministries
September 21, 2023 - Present
As the dedicated graphic designer for my church, I create visual communication systems that serve both congregation and outreach goals. From weekly program designs to large-format banners and digital content, I develop materials that clearly communicate themes, inspire engagement, and maintain professional visual standards for a faith-based organization. This ongoing role has given me deep experience in designing for diverse audiences, managing consistent brand application, and creating materials that balance reverence with accessibility. Deliverables: Program design, event materials, banners, social media content, print and digital collateral

Education

High School Diploma at Oredo Girls Secondary School
January 11, 2015 - September 20, 2021
Bachelor's Degree at University of Benin
February 15, 2024 - January 1, 2029

Qualifications

Adobe Photoshop (Advanced)
October 21, 2025 - October 21, 2025
Expert in Adobe Photoshop for brand identity and visual design work. Beyond software skills, I bring strategic thinking to every project, understanding business goals, market positioning, and audience psychology to create brands that don't just look good, but work hard for your business.
CANVA
February 21, 2023 - October 21, 2025
Leverage Canva for efficient social media content creation and client collaboration. Useful for rapid design iterations and creating templates that allow clients to maintain brand consistency for ongoing content needs.

Industry Experience

Media & Entertainment, Other, Professional Services, Retail, Consumer Goods, Non-Profit Organization
    uniE608 Bridget's Elegance - Brand Design and Strategist
    Challenge: Bridget had a business idea for selling luxury jewelry, perfumes, and nightwear but no brand foundation—no name, visual identity, or market positioning. She needed a complete brand built from scratch that would resonate with her target audience in the luxury market. Solution: I led a comprehensive brand development process, starting with strategic discovery to understand her vision, target customers, and market positioning. From there, I developed the brand name "Bridget's Elegance," created a compelling tagline, and designed a complete visual identity system including logo, color palette, and brand guidelines. Through collaborative refinement, we ensured every element aligned with her luxury positioning. Result: A turnkey brand identity that positioned Bridget's business to compete in the luxury market from day one. The complete package included brand naming, strategic positioning, logo design, visual system, and guidelines—giving her everything needed to launch with confidence and consistency. Deliverables: Brand naming & strategy, tagline development, complete logo suite, color palette, brand guidelines, social media design system branddesign brandconsultation flyerdesign socialmediadesign brandpositioning
    uniE621 Trey's Couture- Full Brand Identity Design
    Challenge: Trey's Couture had a vision to become a standout international clothing brand, but their visual identity didn't reflect that ambition. Solution: I created a complete brand identity system, leading strategic decisions on positioning, color strategy, and brand messaging to ensure every element communicated their premium positioning. Result: A versatile brand system with 4 logo variations, comprehensive guidelines, and mockups that gave Trey's Couture the professional foundation needed to compete in the fashion industry. graphicdesigner designer branding logo brandidentitydesigner brandstrantegist Brandconsultation mockupdesigner
    paper Trey's Couture- Clothing Brand

    Challenge: Trey’s Couture had a vision to become a standout international clothing brand, but their visual identity didn’t reflect that ambition.

    Solution: I created a complete brand identity system, leading strategic decisions on positioning, color strategy, and brand messaging to ensure every element communicated their premium positioning.

    Result: A versatile brand system with 4 logo variations, comprehensive guidelines, and mockups that gave Trey’s Couture the professional foundation needed to compete in the fashion industry.