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I'm a Creative and user-focused Product Designer with 10+ years of experience across the GCC and EU regions, with a strong background in financial services including banking and fintech. I design intuitive, engaging digital experiences for web and mobile platforms. I'm fluent in English and understand local user behaviors and market trends. I seek to leverage user-centered design to create innovative digital financial products. Achievements include driving growth in seller engagement and revenue uplift through launches like Coins, Influencer Hub, loyalty coins, content creation hub, Custom Notifications, Live Stream features, and PDP improvements.…I'm a Creative and user-focused Product Designer with 10+ years of experience across the GCC and EU regions, with a strong background in financial services including banking and fintech. I design intuitive, engaging digital experiences for web and mobile platforms. I'm fluent in English and understand local user behaviors and market trends. I seek to leverage user-centered design to create innovative digital financial products. Achievements include driving growth in seller engagement and revenue uplift through launches like Coins, Influencer Hub, loyalty coins, content creation hub, Custom Notifications, Live Stream features, and PDP improvements.

Muhammad Sufyan Ali

UI Designer, UX Designer, Product Designer, +3

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I'm a Creative and user-focused Product Designer with 10+ years of experience across the GCC and EU regions, with a strong background in financial services including banking and fintech. I design intuitive, engaging digital experiences for web and mobile platforms. I'm fluent in English and understand local user behaviors and market trends. I seek to leverage user-centered design to create innovative digital financial products. Achievements include driving growth in seller engagement and revenue uplift through launches like Coins, Influencer Hub, loyalty coins, content creation hub, Custom Notifications, Live Stream features, and PDP improvements.…I'm a Creative and user-focused Product Designer with 10+ years of experience across the GCC and EU regions, with a strong background in financial services including banking and fintech. I design intuitive, engaging digital experiences for web and mobile platforms. I'm fluent in English and understand local user behaviors and market trends. I seek to leverage user-centered design to create innovative digital financial products. Achievements include driving growth in seller engagement and revenue uplift through launches like Coins, Influencer Hub, loyalty coins, content creation hub, Custom Notifications, Live Stream features, and PDP improvements.

Available to hire

I’m a Creative and user-focused Product Designer with 10+ years of experience across the GCC and EU regions, with a strong background in financial services including banking and fintech. I design intuitive, engaging digital experiences for web and mobile platforms.

I’m fluent in English and understand local user behaviors and market trends. I seek to leverage user-centered design to create innovative digital financial products. Achievements include driving growth in seller engagement and revenue uplift through launches like Coins, Influencer Hub, loyalty coins, content creation hub, Custom Notifications, Live Stream features, and PDP improvements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Urdu

Fluent

English

Fluent

Spanish; Castilian

Beginner

German

Beginner

Japanese

Intermediate

Work Experience

Sr. Regional Product Designer at Daraz - Alibaba Group

March 1, 2024 - March 1, 2024

Led end-to-end product design for the buyer growth domain across multiple regional ventures, driving millions of user engagement. Collaborated with product managers, engineers, researchers and other designers in an Agile (Scrum) environment to deliver intuitive and scalable product solutions. Translated complex requirements into wireframes, prototypes, and high-fidelity mockups, aligning with business goals and user needs. Delivered responsive, accessible UI using Material Design and WCAG standards across web and mobile platforms.

Senior Product Design Consultant - Freelance at Freelance

April 1, 2024 - November 10, 2025

Led end-to-end product design for B2B fintech platforms from ideation to launch. Ideated features, conducted user research, created rapid prototypes, and translated insights into scalable UI systems. Collaborated with product managers and engineers to drive feature ideation and prioritization; delivered designs for enterprise clients including Allied Bank, Careem, Daraz, Atlas Honda, Airlift, and government/NGO projects. Established design patterns and design system components to ensure consistency across touchpoints.

Senior Product Designer at Netsol Technologies

May 1, 2025 - November 10, 2025

Lead design across finance and ICT products; shaped product strategy, defined interaction patterns and established scalable UI systems; collaborated with cross-functional teams and internal stakeholders; improved usability and retention for enterprise clients.

Product Designer - UX/UI at InvoZone Pvt Ltd

February 1, 2023 - February 1, 2023

Ideated, designed, and launched 3 in-house SaaS products that significantly enhanced company-wide productivity, operational efficiency, and client service delivery. Designed mobile and web apps for the Saudi market (SRIT Fatoora POS Retail System). Delivered end-to-end design solutions for web and mobile across Crypto, SaaS, Blockchain, and enterprise solutions. Applied Material Design, Ant Design, and Uber Base; spearheaded the UX strategy for Omni-Channel CRM solutions and ICT web-based products for clients including Allied Bank, Careem, Daraz, Atlas Honda, Airlift, government organizations, and NGOs. Led branding and digital presence revamps across websites, exhibition landing pages, print materials, 2D marketing videos, and social media content. Drove LinkedIn traffic growth and engagement.

UI/UX Designer at Contegris Pvt Ltd

December 1, 2020 - December 1, 2020

Designed and delivered web and mobile UI/UX for diverse clients; contributed to design systems and pattern libraries; collaborated with cross-functional teams, marketing, and development; supported multi-format brand assets including websites, marketing materials, and videos.

Senior Product Design Consultant at Freelance

April 1, 2024 - November 10, 2025

Led design initiatives for growth-domain projects across multiple clients in the GCC & EU; translated requirements into wireframes, prototypes and high-fidelity mockups; collaborated with product managers and engineers in an Agile environment to deliver scalable product solutions.

Sr. Regional Product Designer at Daraz - Alibaba Group, Singapore

March 1, 2024 - March 1, 2024

Led end-to-end product design for buyer growth across millions of users in five regional ventures; collaborated cross-functionally with product managers, developers, researchers, and other designers in an Agile (Scrum) environment; translated requirements into wireframes, prototypes, and high-fidelity mockups; delivered responsive UI designs based on Material Design and WCAG accessibility standards.

Senior Product Design Consultant - Freelance

April 1, 2024 - November 10, 2025

Led end-to-end product design for B2B fintech platforms from 0-to-1; translated leasing and finance workflows into intuitive web interfaces; collaborated with product managers and engineers on feature ideation, user research, and rapid prototyping; designed scalable UI systems across finance products.

Senior Product Designer at Netsol Technologies, Lahore

May 1, 2025 - November 10, 2025

Led end-to-end, user-centred design initiatives across buyer growth domain; designed scalable UI systems and interaction patterns; collaborated with cross-functional teams in an Agile environment to deliver intuitive product solutions.

Product Designer - UX/UI at InvoZone Pvt Ltd, Lahore

February 28, 2023 - February 28, 2023

Ideated, designed, and launched 3 in-house SaaS products; designed mobile and web apps for clients in the Saudi market; delivered end-to-end design solutions across Crypto, SaaS, Blockchain, and custom enterprise solutions; applied Material Design, Ant Design, and Uber Base; contributed to OMNI Channel CRM UX strategy.

UI/UX Designer at Contegris Pvt Ltd, Lahore

December 1, 2020 - December 1, 2020

Led branding and UX for ICT and CRM solutions; spearheaded omni-channel CRM design; enhanced brand visuals across web, print, video, and social; grew LinkedIn presence and engagement and collaborated across cross-functional teams.