Available to hire
Hello! I’m a performance-driven marketer with a proven track record in building and scaling paid media campaigns across Google, Meta, and LinkedIn. I’ve consistently increased ROAS for ecommerce brands by implementing full-funnel strategies, precise audience targeting, and data-driven creative optimization. My hands-on approach blends analytical rigor with creative collaboration to deliver measurable growth.
I enjoy partnering with content and design teams to craft high-converting ads and engaging SEO initiatives that boost organic visibility. Currently, I lead high-budget campaigns at 360 Group and previously helped health and wellness brands reach new customers through disciplined testing and optimization.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Arabic
Fluent
Work Experience
Campaign Specialist / Media Buyer at 360 Group Pte Ltd
February 1, 2025 - PresentCampaign and budget management for e-commerce brands, increasing ROAS by 4x-6x through Meta and Google ads; scaling monthly budgets beyond SG$50k; full-funnel strategies, advanced audience segmentation, and performance-driven creative optimization. Also doubled/tripled monthly lead volume for service-based businesses with avg spend SG$20k through precise audience targeting, testing, and ongoing optimization.
Performance Marketer at Aftershock PC Singapore
January 1, 2025 - September 15, 2025Managed high-budget ad accounts with monthly spend SG$150k–$250k, achieving ROAS of 25x for Aftershock PC Singapore; ran Meta ads with SG$100k–$170k monthly, delivering ROAS of ~20x; Google Ads SG$25k–$35k monthly with ROAS > 6000%; TikTok ads SG$50k–$70k with ROAS ~30x; built performance reports via Looker Studio and other tools, collaborating with content and design teams and driving SEO improvements.
Paid Media and SEO Specialist at Equinet Academy Singapore
July 1, 2024 - September 15, 2025Managed campaigns across Google, Meta and LinkedIn with monthly budgets around SG$20,000 to maximize ROI; implemented on-page and off-page SEO strategies, improving website visibility, search engine rankings, and organic traffic. Led a team of freelancers in graphic design, copywriting, and content creation to produce high-quality content for organic social posting and ad creatives.
Media Buyer at Independent Contractor
September 1, 2022 - PresentDrove 110+ purchases in 1 month through Meta campaigns, scaling ROAS from 4x to over 10x for a B2C bag brand. Scaled a health supplement brand to over 7,600 sales with average ROAS of 10x over time via optimized Meta ad campaigns. Worked as an independent contractor delivering high-impact media buying for various clients.
Media Buyer at Outsourcing Partner Singapore Digital Marketing
September 1, 2024 - September 15, 2025Managed ad campaigns on Google and Meta, optimizing monthly budgets to maximize ROI and effectively target key audiences. Conducted in-depth keyword research for clients using tools like Google Ads Keyword Planner; implemented on-page and off-page SEO strategies for 100+ websites and improved organic rankings.
Campaign Specialist / Media Buyer at 360 Group Pte Ltd Singapore
February 1, 2025 - PresentIncreased ROAS by 4x-6x for e-commerce brands by managing and scaling Meta and Google ad campaigns with monthly budgets exceeding SGD 50k; leveraged full-funnel strategies, advanced audience segmentation, and performance-driven creative optimization. Doubled and tripled monthly lead volume for service-based businesses with Google and Meta campaigns averaging SGD 20k spend, using precise audience targeting, strategic ad testing, and ongoing optimization to maximize performance.
Performance Marketer at Aftershock PC Singapore
January 1, 2025 - September 15, 2025Managed high-budget Ad accounts with monthly ad spend ranging SGD 150k to SGD 250k, achieving ROAS of 25x for Aftershock PC Singapore. Managed Meta campaigns with monthly budgets SGD 100k–170k, consistently delivering ROAS of 20x. Google Ads campaigns SGD 25k–35k monthly, ROAS >6000% via data-driven strategies. TikTok ad campaigns SGD 50k–70k, ROAS around 30x. Built daily/weekly/monthly performance reports using Looker Studio; collaborated with content and design teams to develop creatives and assets. Implemented SEO strategies to improve organic rankings.
Paid Media and SEO Specialist at Equinet Academy Singapore
July 1, 2024 - September 15, 2025Implemented paid media and SEO strategies for Google, Meta and LinkedIn; improved website visibility and organic traffic; led on-page and off-page SEO efforts; coordinated with content and design teams to produce high-quality content and ads.
Media Buyer at Independent Contractor
September 1, 2022 - PresentDrove 110+ purchases in 1 month through Meta campaigns; scaled ROAS from 4x to over 10x for a B2C bag brand; scaled a health supplement brand to 7,600+ sales with average ROAS of 10x over time through optimized Meta campaigns.
Digital Marketing at Outsourcing Partner Singapore
September 1, 2024 - September 15, 2025Managed ad campaigns on Google and Meta, optimizing monthly budgets to maximize ROI and effectively target audiences. Conducted in-depth keyword research with tools like Google Ads Keyword Planner; achieved ranking improvements for multiple sites and implemented on-page and off-page SEO strategies.
Campaign Specialist / Media Buyer at 360 Group Pte Ltd
February 1, 2025 - PresentResponsible for managing and scaling Meta and Google ad campaigns with monthly budgets > SGD 50k, implementing full-funnel strategies, advanced audience segmentation, and performance-driven creative optimization. Drove 4x–6x ROAS for e-commerce brands and doubled/tripled monthly lead volume for service-based businesses through precise audience targeting and ongoing optimization.
Performance Marketer at Aftershock PC Singapore
January 31, 2025 - September 16, 2025Managed high-budget accounts with monthly ad spend SGD 150k–250k, achieving ROAS of 25x. Led Meta campaigns SGD 100k–170k monthly and Google campaigns SGD 25k–35k with ROAS > 20x–60x+, plus TikTok campaigns SGD 50k–70k with average ROAS ~30x. Produced detailed performance reports and collaborated with content/design teams to optimize creatives and assets.
Paid Media and SEO Specialist at Quinet Academy Singapore
July 31, 2024 - September 16, 2025Managed cross-channel campaigns (Google, Meta, LinkedIn) with a SGD 20k monthly budget and executed on-page and off-page SEO strategies to improve site visibility, search rankings, and organic traffic. Coordinated with freelancers for design, copy, and content creation to deliver high-quality content and ads while ensuring smooth workflow.
Media Buyer at Freelance / Independent Contractor
September 1, 2022 - PresentDrove 110+ purchases in 1 month via Meta campaigns; scaled a health supplement brand to over 7,600 sales with an average ROAS of 10x through optimized Meta ads and data-driven strategies. Managed multiple campaigns across platforms with ongoing optimization.
Digital Marketing Specialist at Outsourcing Partner Singapore
September 30, 2024 - September 16, 2025Managed campaigns on Google and Meta, optimizing monthly budgets to maximize ROI and reach target audiences. Conducted in-depth keyword research (Google Ads Keyword Planner) to identify high-volume, high-intent keywords; implemented on-page and off-page SEO; led a team of freelancers for design, copy, and content, ensuring high-quality outputs and efficient workflows.
Campaign Specialist / Media Buyer at 360 Group Pte Ltd
February 1, 2025 - PresentManaged e-commerce brand campaigns on Meta and Google; increased ROAS by 4x-6x by scaling campaigns with monthly budgets above SGD 50k, leveraging full-funnel strategies, advanced audience segmentation, and performance-driven creative optimization.
Performance Marketer at Aftershock PC Singapore
January 31, 2025 - September 16, 2025Managed high-budget ad accounts with monthly spend SGD 150K-250K, achieving ROAS of 25.0 for Aftershock PC Singapore; handled Meta budgets SGD 100K-170K, Google SGD 25K-35K, and TikTok SGD 50K-70K; built dashboards and provided actionable insights; collaborated with content and design teams; implemented SEO strategies to improve organic rankings.
Paid Media and SEO Specialist at Equinet Academy Singapore
July 31, 2024 - September 16, 2025Managed campaigns across Google, Meta, and LinkedIn; implemented on-page and off-page SEO strategies; improved website visibility, search rankings, and organic traffic; coordinated with freelancers for design, copy, and content creation.
Media Buyer at Independent Contractor
September 1, 2022 - PresentDrove campaigns across Meta and Google; conducted keyword research and data-driven optimization; produced performance reports and collaborated with content teams to deliver high-quality assets.
Digital Marketing / Outsourcing Partner at Outsourcing Partner Singapore Digital Marketing
September 30, 2024 - September 16, 2025Managed Google and Meta campaigns, optimizing budgets to maximize ROI; performed in-depth keyword research and SEO improvements; improved rankings for multiple Singaporean clients and maintained ongoing optimization.
Campaign Specialist / Media Buyer at 360 Group Pte Ltd
February 1, 2025 - PresentIncreased ROAS by 4x-6x for ecommerce brands by managing and scaling Meta and Google campaigns with monthly budgets exceeding SGD 50k, leveraging full-funnel strategies, advanced audience segmentation, and performance-driven creative optimization.
Performance Marketer at AfterShock PC Singapore
January 1, 2025 - September 16, 2025Managed high-budget ad accounts with monthly ad spend ranging from SGD 150k to SGD 250k, achieving a remarkable ROAS of 25x. Delivered ROAS of 20x for Meta campaigns (SGD 100k-170k monthly) and ROAS over 6,000% for Google Ads (SGD 25k-35k). Also ran TikTok campaigns (SGD 50k-70k) with ROAS around 30x. Built daily, weekly, and monthly performance reports and collaborated with content/creative teams; implemented SEO to improve organic rankings.
Paid Media and SEO Specialist at E Quin et Academy Singapore
July 1, 2024 - September 16, 2025Managed campaigns across Google, Meta, and LinkedIn with a monthly budget of SGD 20,000 to maximize ROI. Implemented on-page and off-page SEO strategies, driving improvements in visibility, search rankings, and organic traffic. Led a freelance team for graphic design, copywriting, and content creation, delivering high-quality content for organic social posting and ad creatives.
Media Buyer at Independent Contractor
September 1, 2022 - PresentDrove 110+ purchases in 1 month through Meta campaigns, scaling ROAS from 4x to over 10x for a B2C bag brand. Scaled a health supplement brand to over 7,600 sales while achieving an average ROAS of 10x over time through highly optimized Meta campaigns.
Digital Marketing at Outsourcing Partner Singapore
September 1, 2024 - September 16, 2025Managed ad campaigns on Google and Meta, optimizing monthly budgets to maximize ROI; conducted in-depth keyword research and implemented on-page + off-page SEO strategies. Improved rankings for 100+ websites on Google's first page for competitive keywords and collaborated with clients across Singapore.
Education
Bachelor of Science in Architecture at International Islamic University Malaysia
January 11, 2030 - September 15, 2025Bachelor of Science in Architecture at International Islamic University Malaysia Kuala Lumpur, Malaysia
January 11, 2030 - September 15, 2025Bachelor of Science in Architecture at International Islamic University Malaysia Kuala Lumpur, Malaysia
January 11, 2030 - September 16, 2025Bachelor of Science in Architecture at International Islamic University Malaysia
January 11, 2030 - September 16, 2025Bachelor of Science in Architecture at International Islamic University Malaysia
January 11, 2030 - September 16, 2025Qualifications
Industry Experience
Gaming, Computers & Electronics, Healthcare, Media & Entertainment, Professional Services, Software & Internet, Other, Education
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