Available to hire
I’m a marketing leader with 9+ years of experience across real estate, interior design, loans and mortgage, and B2B platforms. I build and lead cross-functional teams across geographies to craft integrated brand and content strategies that drive measurable growth and engagement.
I’ve delivered brand films, social campaigns, CSR initiatives, podcasts, and leadership content, turning complex market data into credible thought leadership. I thrive on turning strategic roadmaps into creative programs that elevate brand identity and generate results.
Experience Level
Expert
Expert
Language
English
Fluent
Hindi
Fluent
Panjabi, Punjabi
Fluent
Work Experience
Associate Vice President – Marketing (Social Media, Branding & ORM) at Square Yards Consulting Pvt. Ltd.
June 1, 2025 - PresentLead Social Media, Branding and ORM across all Square Yards verticals (real estate, interior design, loans and mortgage, and B2B), managing a cross-functional team across multiple geographies. Conceptualise and produce brand films and leadership video content end-to-end, drive CSR campaigns, collaborate on integrated paid campaign strategies, and manage influencer partnerships. Drove ORM and Generative Engine Optimisation content strategy; delivered content across verticals resulting in strong brand visibility.
Associate General Manager – Marketing at Square Yards Consulting Pvt. Ltd.
February 1, 2020 - May 31, 2025Directed integrated brand campaigns across social media, video, influencer, and OOH channels; managed a team of professionals across geographies; oversaw social media management for all Square Yards verticals ensuring distinctive, audience-relevant brand voice; devised advertising strategies coordinating with agencies and influencers; managed production for product-related video campaigns; measured campaign effectiveness and cost-benefit; contributed to CSR and thought leadership initiatives.
Process Specialist – Digital Marketing at Cognizant Technology Solutions (on-site for Google AdWords)
July 1, 2017 - January 31, 2020Delivered client-specific digital marketing solutions for Google AdWords accounts; maintained high throughput; reviewed, evaluated, and optimised digital advertising content against Google's quality standards; led team training sessions on digital content creation and quality assurance processes.
Education
Master of Arts (MA) – English at Panjab University, Chandigarh
January 1, 2015 - January 1, 2017Bachelor of Arts Honours (BA Hons) – English at University of Delhi
January 1, 2012 - January 1, 2015Qualifications
Industry Experience
Real Estate & Construction, Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality
Experience Level
Expert
Expert
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