I'm a marketing leader with 9+ years of experience across real estate, interior design, loans and mortgage, and B2B platforms. I build and lead cross-functional teams across geographies to craft integrated brand and content strategies that drive measurable growth and engagement. I've delivered brand films, social campaigns, CSR initiatives, podcasts, and leadership content, turning complex market data into credible thought leadership. I thrive on turning strategic roadmaps into creative programs that elevate brand identity and generate results.

I'm a marketing leader with 9+ years of experience across real estate, interior design, loans and mortgage, and B2B platforms. I build and lead cross-functional teams across geographies to craft integrated brand and content strategies that drive measurable growth and engagement. I've delivered brand films, social campaigns, CSR initiatives, podcasts, and leadership content, turning complex market data into credible thought leadership. I thrive on turning strategic roadmaps into creative programs that elevate brand identity and generate results.

Available to hire

I’m a marketing leader with 9+ years of experience across real estate, interior design, loans and mortgage, and B2B platforms. I build and lead cross-functional teams across geographies to craft integrated brand and content strategies that drive measurable growth and engagement.

I’ve delivered brand films, social campaigns, CSR initiatives, podcasts, and leadership content, turning complex market data into credible thought leadership. I thrive on turning strategic roadmaps into creative programs that elevate brand identity and generate results.

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Language

English
Fluent
Hindi
Fluent
Panjabi, Punjabi
Fluent

Work Experience

Associate Vice President – Marketing (Social Media, Branding & ORM) at Square Yards Consulting Pvt. Ltd.
June 1, 2025 - Present
Lead Social Media, Branding and ORM across all Square Yards verticals (real estate, interior design, loans and mortgage, and B2B), managing a cross-functional team across multiple geographies. Conceptualise and produce brand films and leadership video content end-to-end, drive CSR campaigns, collaborate on integrated paid campaign strategies, and manage influencer partnerships. Drove ORM and Generative Engine Optimisation content strategy; delivered content across verticals resulting in strong brand visibility.
Associate General Manager – Marketing at Square Yards Consulting Pvt. Ltd.
February 1, 2020 - May 31, 2025
Directed integrated brand campaigns across social media, video, influencer, and OOH channels; managed a team of professionals across geographies; oversaw social media management for all Square Yards verticals ensuring distinctive, audience-relevant brand voice; devised advertising strategies coordinating with agencies and influencers; managed production for product-related video campaigns; measured campaign effectiveness and cost-benefit; contributed to CSR and thought leadership initiatives.
Process Specialist – Digital Marketing at Cognizant Technology Solutions (on-site for Google AdWords)
July 1, 2017 - January 31, 2020
Delivered client-specific digital marketing solutions for Google AdWords accounts; maintained high throughput; reviewed, evaluated, and optimised digital advertising content against Google's quality standards; led team training sessions on digital content creation and quality assurance processes.

Education

Master of Arts (MA) – English at Panjab University, Chandigarh
January 1, 2015 - January 1, 2017
Bachelor of Arts Honours (BA Hons) – English at University of Delhi
January 1, 2012 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Real Estate & Construction, Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality