Leyla Sultanova

Creative Marketing Strategist at ITS ML LLC

Developed and executed multi-platform marketing strategies that redefined brand positioning and drove client acquisition in tech and service industries. Led the creation of new service concepts and customer engagement models, significantly increasing brand recognition and user retention. Conducted deep market research, competitor benchmarking, and audience analysis to inform high-impact campaigns and product messaging. Directed cross-functional collaboration between content, design, and sales teams to deliver consistent, goal-oriented brand narratives. Delivered strategic marketing presentations to clients, internal teams, and executive leadership, aligning vision, KPIs, and execution timelines.

Director of Business Development at TL-23 MM

Directed full-cycle development of high-profile government and private sector projects across Baku, Gabala, and other regions of Azerbaijan, including strategic collaborations with UAE-based stakeholders. Oversaw all phases from ground-up construction and interior renovation to branding, team coordination, and official launch execution, ensuring on-time, on-budget delivery. Led joint development of a new retail space in Gabala with senior German consultants, aligning architectural, marketing, and operational workflows across teams. Managed documentation, procurement, and administrative operations across all company projects, ensuring full compliance with regulatory standards and internal policies. Coordinated multidisciplinary teams, vendors, and government liaisons to maintain workflow efficiency and deliver high-standard results across construction and branding phases.

Digital Marketing Manager at NEON AGENCY

Led digital marketing activities for over 40 ongoing client accounts across various industries, creating strategy-based content and collaborating with internal teams as needed. Collaborated with top-tier clients such as Novikov Group, Sacria, Savalan, Kapital Bank, and others, developing tailored concepts aligned with each brand’s identity and goals. Achieved organic video reach of 15,000–500,000+ views on TikTok through trend-based storytelling, strategic planning, and creative scripting. Co-created brand-specific concepts directly with clients, developing and implementing unique strategies from scratch — resulting in strong engagement across social media and positive client feedback. Oversaw full-cycle content production: curated creative direction, supervised photo and video shoots, and led the creation of impactful visual materials. Supervised a team of interns, delegating tasks and guiding their work in daily marketing operations.

Director of Business Development at TL-23 MMC

Directed full-cycle development of high-profile government and private sector projects across Baku, Gabala, and other regions of Azerbaijan, including strategic collaborations with UAE-based stakeholders. Led joint development of a new retail space in Gabala with senior German consultants, aligning architectural, marketing, and operational workflows across teams. Managed documentation, procurement, and administrative operations across all company projects, ensuring full compliance with regulatory standards and internal policies. Coordinated multi-disciplinary teams, vendors, and government liaison activities to maintain workflow efficiency and deliver high-standard results across construction and branding phases.

Creative Marketing Strategist at ITS LLC

Developed multi-platform marketing strategies that redefine brand positioning and drive client acquisition in tech and service industries. Led creation of new service concepts and customer engagement models, significantly increasing brand recognition and user retention. Conducted deep market research, competitor benchmarking, and audience analysis to inform high-impact campaigns and product messaging. Directed cross-functional collaboration between content, design, and sales teams to deliver consistent, goal-oriented brand narratives. Delivered strategic marketing presentations to clients, internal teams, and executive leadership, aligning vision, KPIs, and execution timelines.