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Performance-driven digital marketer with 6+ years of experience scaling DTC brands and high-ticket service businesses through Meta & Google Ads, CRO, and funnel strategy. I’ve managed ₹8.5Cr+ in ad spend, led 10-member creative and media teams, and built full-funnel growth systems that turn clicks into loyal customers. My strength lies in combining data-driven precision with creative experimentation, helping brands grow sustainably, not just faster. Whether full-time or project-based, I bring strategic clarity, hands-on execution, and measurable results.…Performance-driven digital marketer with 6+ years of experience scaling DTC brands and high-ticket service businesses through Meta & Google Ads, CRO, and funnel strategy. I’ve managed ₹8.5Cr+ in ad spend, led 10-member creative and media teams, and built full-funnel growth systems that turn clicks into loyal customers. My strength lies in combining data-driven precision with creative experimentation, helping brands grow sustainably, not just faster. Whether full-time or project-based, I bring strategic clarity, hands-on execution, and measurable results.

Smyrna Uttam Nyala Kanti

Copywriter, Content Strategist, Social Media Manager, +7

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Performance-driven digital marketer with 6+ years of experience scaling DTC brands and high-ticket service businesses through Meta & Google Ads, CRO, and funnel strategy. I’ve managed ₹8.5Cr+ in ad spend, led 10-member creative and media teams, and built full-funnel growth systems that turn clicks into loyal customers. My strength lies in combining data-driven precision with creative experimentation, helping brands grow sustainably, not just faster. Whether full-time or project-based, I bring strategic clarity, hands-on execution, and measurable results.…Performance-driven digital marketer with 6+ years of experience scaling DTC brands and high-ticket service businesses through Meta & Google Ads, CRO, and funnel strategy. I’ve managed ₹8.5Cr+ in ad spend, led 10-member creative and media teams, and built full-funnel growth systems that turn clicks into loyal customers. My strength lies in combining data-driven precision with creative experimentation, helping brands grow sustainably, not just faster. Whether full-time or project-based, I bring strategic clarity, hands-on execution, and measurable results.

Available to hire

Performance-driven digital marketer with 6+ years of experience scaling DTC brands and high-ticket service businesses through Meta & Google Ads, CRO, and funnel strategy. I’ve managed ₹8.5Cr+ in ad spend, led 10-member creative and media teams, and built full-funnel growth systems that turn clicks into loyal customers. My strength lies in combining data-driven precision with creative experimentation, helping brands grow sustainably, not just faster. Whether full-time or project-based, I bring strategic clarity, hands-on execution, and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Telugu

Fluent

Hindi

Advanced

Work Experience

Digital Marketing Manager at Avendors Marketplace Inc

April 1, 2023 - Present

Led end-to-end digital marketing strategy for multiple DTC and service brands using Meta & Google Ads. Built prospecting and retargeting funnels; achieved 3.8x ROAS over 4 months. Conducted US market research and audience segmentation; oversaw a 13-member global creative and media team; deployed workflows via Notion, Slack, and Google Workspace.

Social Media Specialist at MPF Clothing Collection Pvt Ltd

November 30, 2022 - October 7, 2025

Managed SEM & SMM campaigns across 5+ brands; delivered a 35% ROI increase and 1,000+ qualified leads per month. Owned Meta & Google Ads strategy; maintained 3.8x ROAS over four months. Conducted US market research and audience segmentation; improved CTR by 30% with new ad copy and videos. Led a 13-member global creative & media team; established workflows via Notion, Slack, and Google Workspace.

Digital Marketing Executive at Various Clients (DTC brands)

October 31, 2021 - October 7, 2025

Managed multiple DTC brands with over $100M in annual ad spend; handled $55K/month across Meta & Google Ads for lifestyle & eCommerce brands. Delivered a 35% lift in ROAS via funnel segmentation and creative testing; improved conversions through continuous optimization and testing.

Digital Marketing Executive at Freelance Projects

October 1, 2021 - October 7, 2025

DTC footwear brand marketing with full-funnel Meta strategy (TOF → BOF); reduced CPA by 30% and scaled ROAS to 3.2x. Launched paid campaigns for 3 early-stage clients; achieved 35% revenue uplift in under 60 days through audience testing, ad creative optimization, and event-based conversion tracking.