I'm an accomplished Senior Graphic Designer with 20+ years of experience delivering high-impact creative solutions across branding, print, digital, and advertising. I'm an all-rounder with elite design skills, technical expertise, and strategic thinking. I lead projects from concept to execution, mentor junior designers, and collaborate with stakeholders to bring creative visions to life. I balance big-picture brand strategy with meticulous attention to detail. I bring broad industry insight across health and wellbeing, fitness, events and entertainment, banking, and finance, with a track record across print and digital. My work is grounded in strategy, purpose, and clarity, and I’m committed to design excellence, sustainability, and crafting visuals that engage people and communities.

Felicity Forrester

I'm an accomplished Senior Graphic Designer with 20+ years of experience delivering high-impact creative solutions across branding, print, digital, and advertising. I'm an all-rounder with elite design skills, technical expertise, and strategic thinking. I lead projects from concept to execution, mentor junior designers, and collaborate with stakeholders to bring creative visions to life. I balance big-picture brand strategy with meticulous attention to detail. I bring broad industry insight across health and wellbeing, fitness, events and entertainment, banking, and finance, with a track record across print and digital. My work is grounded in strategy, purpose, and clarity, and I’m committed to design excellence, sustainability, and crafting visuals that engage people and communities.

Available to hire

I’m an accomplished Senior Graphic Designer with 20+ years of experience delivering high-impact creative solutions across branding, print, digital, and advertising. I’m an all-rounder with elite design skills, technical expertise, and strategic thinking. I lead projects from concept to execution, mentor junior designers, and collaborate with stakeholders to bring creative visions to life. I balance big-picture brand strategy with meticulous attention to detail.

I bring broad industry insight across health and wellbeing, fitness, events and entertainment, banking, and finance, with a track record across print and digital. My work is grounded in strategy, purpose, and clarity, and I’m committed to design excellence, sustainability, and crafting visuals that engage people and communities.

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Language

English
Fluent

Work Experience

Graphic Designer at Sun Shiny Design
July 1, 2005 - Present
Delivered end-to-end creative solutions including branding, brochures, signage, packaging, digital content, and campaigns. Worked with organisations such as Maribyrnong City Council, Care Connect, Nation Partners, The Dog Lovers Show, Cornershop Café, Hoppers Physio, Cell Care, Family Ties Foundation, Everyday Independence, and Murdoch Children’s Research Institute. Partnered with agencies and studios for overflow design work, providing concept through to finished art. Managed client relationships, suppliers, and production with professionalism and efficiency.
Graphic Designer at CAW
February 18, 1999 - December 31, 2024
Developed creative across branding, annual reports, prospectuses, catalogues, advertising, POS, and direct mail. Oversaw full project lifecycle from brief to production, including client liaison, proofing, and press checks. Supervised and directed junior designers and freelancers. Clients included Simplot, Melbourne Football Club, Grand Prix Corporation, Racing Victoria, Mobil, Budget, and Oriental Merchants.
Graphic Designer at Brian Pascoe Design
May 19, 1997 - January 29, 1999
Worked across concept development, design, illustration, and finished art. Delivered creative for Spicers Paper, Telstra, Guardian Pharmacies, and PMP Communications Group.

Education

BA (Graphic Design) at Monash University
February 26, 1990 - December 31, 1992
VCE at Firbank Grammar School, Brighton
February 2, 1984 - November 15, 1989
Bachelor of Arts (Graphic Design) at Monash University, Caulfield
January 11, 2030 - November 12, 2025
VCE at Firbank Grammar School, Brighton
January 11, 2030 - November 12, 2025

Qualifications

AWARD School (Australian Writers and Art Directors Association program)
November 30, 1994 - June 30, 1994
AWARD School
January 11, 2030 - November 12, 2025

Industry Experience

Media & Entertainment, Healthcare, Life Sciences, Financial Services, Government, Education, Non-Profit Organization, Professional Services, Retail, Travel & Hospitality
    uniE621 Supertot - Branding and collateral
    As the graphic designer for Supertot, a brand of bowls and cutlery for toddlers, I developed the branding, packaging, and promotional materials. I also created a custom character to personify the brand bringing warmth, playfulness, and personality to its visual identity and helping connect with parents and young children alike. graphicdesigner logo illustrator designer branding
    uniE621 Supertot - Branding and collateral
    As the graphic designer for Supertot, a brand of bowls and cutlery for toddlers, I developed the branding, packaging, and promotional materials. I also created a custom character to personify the brand bringing warmth, playfulness, and personality to its visual identity and helping connect with parents and young children alike. graphicdesigner logo illustrator designer branding
    uniE621 Supertot - Branding and collateral
    As the graphic designer for Supertot, a brand of bowls and cutlery for toddlers, I developed the branding, packaging, and promotional materials. I also created a custom character to personify the brand bringing warmth, playfulness, and personality to its visual identity and helping connect with parents and young children alike. graphicdesigner logo illustrator designer branding
    uniE621 Local Council Sustainability Expo – Branding
    Visual identity and supporting materials for the Living Future Expo including branding, promotional collateral, wayfinding signage, and social media assets. The design direction combined a warm, friendly typographic approach with illustrative elements to create an engaging and accessible look and feel that reflected the event’s community-focused sustainability values. graphicdesigner logo illustrator designer
    uniE621 Local Council Sustainability Expo – Branding
    Visual identity and supporting materials for the Living Future Expo including branding, promotional collateral, wayfinding signage, and social media assets. The design direction combined a warm, friendly typographic approach with illustrative elements to create an engaging and accessible look and feel that reflected the event’s community-focused sustainability values. graphicdesigner logo illustrator designer
    uniE621 Local Council Sustainability Expo – Branding
    Visual identity and supporting materials for the Living Future Expo including branding, promotional collateral, wayfinding signage, and social media assets. The design direction combined a warm, friendly typographic approach with illustrative elements to create an engaging and accessible look and feel that reflected the event’s community-focused sustainability values. graphicdesigner logo illustrator designer
    uniE621 Local Council Sustainability Expo – Branding
    Visual identity and supporting materials for the Living Future Expo including branding, promotional collateral, wayfinding signage, and social media assets. The design direction combined a warm, friendly typographic approach with illustrative elements to create an engaging and accessible look and feel that reflected the event’s community-focused sustainability values. graphicdesigner logo illustrator designer
    uniE621 Source Kids – Magazine design and layout
    As the graphic designer for a magazine aimed at families with children with a disability, I was responsible for layout design, typography, and visual storytelling. My focus was on creating an inclusive, accessible, and engaging design that balanced warmth and clarity, ensuring content was easy to navigate while reflecting the magazine’s supportive and community-focused tone. graphicdesigner illustrator logo designer
    uniE621 Source Kids – Magazine design and layout
    As the graphic designer for a magazine aimed at families with children with a disability, I was responsible for layout design, typography, and visual storytelling. My focus was on creating an inclusive, accessible, and engaging design that balanced warmth and clarity, ensuring content was easy to navigate while reflecting the magazine’s supportive and community-focused tone. graphicdesigner illustrator logo designer
    uniE621 Cornershop Yarraville – Branding and Collateral
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    uniE621 Cornershop Yarraville – Signage
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    uniE621 Cornershop Yarraville – Branding and Collateral
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