Available to hire
My expertise spans interaction design, UX strategy, and prototyping. I focus on creating user-centred solutions that balance clarity, functionality, and aesthetic precision. Each project I undertake is grounded in research and shaped by strategic thinking—ensuring that the outcome is not only engaging but also impactful and measurable.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Intermediate
Gujarati
Advanced
Hindi
Beginner
Work Experience
Front-End Developer (Product-Focused) / Design & Improvement Contributor at Modern Strategists
August 1, 2024 - PresentContributed to improving design workflows and visual standards in a collaborative creative team. Created layout concepts, visual mock-ups, product graphics, and promotional creatives for Shopify store fronts. Developed consistent visual design guidelines for brand alignment, clarity, and accessibility. Identified visual and UX inconsistencies in store pages and delivered actionable design enhancements to improve user engagement and shopping experience.
Front-End Developer (Product-Focused) at Modern Strategists
August 1, 2024 - PresentIdentified and prioritized high-impact technical problems and delivered scalable, user-focused features across front-end and back-end systems. Translated requirements into clear technical user stories, managed cross-team dependencies, and contributed to structured solution architecture. Championed user-centric engineering practices to ensure intuitive UI experiences, efficient APIs, and continuous improvement across product iterations.
Freelance UI/UX Designer at UPW / Corlette
November 1, 2023 - January 31, 2024Created visually appealing and user-friendly interfaces using graphic design principles. Designed responsive UI components for digital platforms. Designed marketing visuals and web assets aligned with the brand’s digital identity.
Junior Graphic Designer at Flit
January 1, 2023 - June 30, 2023Applied UX/UI principles to bridge fashion & technology, ensuring intuitive interactions and seamless virtual try-on experiences. Collaborated with AI engineers and product teams to improve clothing fit visuals and enhance digital interfaces. Oversaw packaging and social media strategy to support brand visibility and align with user experience goals.
UI Designer at SHREE TRADING COMPANY
October 1, 2022 - February 1, 2023Prepared custom illustrations for T-shirts in accordance with brand identity and conducted market research for mass-produced T-shirts.
Design and Sourcing at AIVOT
April 1, 2022 - October 1, 2022Set seasonal trend and product direction for the brand in collaboration with internal teams and senior creatives. Established themes, trends, and colours for new collection across divisions. Maintained communication with factories and suppliers.
Head Designer at NE XT BI
July 1, 2021 - March 31, 2022Graphic Designer (Industry Internship) at CUBE
June 1, 2021 - December 31, 2021Researched forthcoming trend projections and market studies. Contributed to concept and design development for S/S '22. Worked with ANABELLE, FOREVER GLADD, ADITYA BIRLA AND RETAIL PVT LTD (Mumbai) as part of an industry internship.
Education
Bachelor Of Design at National Institute Of Fashion Technology (NIFT)
June 1, 2017 - June 1, 2017Qualifications
Google UX Design (Coursera, offered by Google)
January 11, 2030 - August 27, 2026HTML Certification
January 1, 2020 - August 27, 2026Front-End Developer (Desire Infotec) – Professional Course
January 1, 2022 - August 27, 2026Industry Experience
Retail, Education, Media & Entertainment, Software & Internet, Consumer Goods
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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