Brand Identity Design: ecotek โ€“ Sustainable Tech Solutions

Sunghee Im
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๐ŸŒฟ ecotek: Brand Identity System

Junior Graphic Designer | Brand Design | Package Design

Overview

ecotek is a comprehensive branding project for a technology company committed to environmental sustainability. This project demonstrates my ability to create a logical and scalable visual system that balances nature-inspired aesthetics with modern technical precision.


๐Ÿ›  Key Design Features

1. Logo Construction & Grid

I developed the logo using a strict grid system to ensure geometric balance. The symbol combines:

  • The Circle: Representing the Earth and organic nature.
  • The Square: Representing stable technology and digital innovation.

2. Typography & Color Palette

  • Primary Colors: Eco Green for sustainability and Deep Tech Charcoal for professionalism.
  • Typography: Selected clean, sans-serif typefaces to maintain readability across digital and print platforms.

3. Application & Mock-ups

To prove the systemโ€™s versatility, I applied the identity to:

  • Product Packaging: Using sustainable materials and minimal layouts.
  • Business Stationery: Maintaining a professional brand voice.
  • Digital Interface: Ensuring the brand remains consistent on mobile and web.

๐Ÿ–ฅ Technical Stack

CategoryTools / Skills
SoftwareAdobe Illustrator, Photoshop, InDesign
ExpertiseGrid Systems, Visual Hierarchy, Vector Graphics

๐Ÿ” Full Case Study

View the interactive project below:


Status: Available for Fully Remote opportunities.
I am ready to support your creative team with precise and impactful design solutions.