Brand Identity Design: ecotek โ Sustainable Tech Solutions
Sunghee Im
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๐ฟ ecotek: Brand Identity System
Junior Graphic Designer | Brand Design | Package Design
Overview
ecotek is a comprehensive branding project for a technology company committed to environmental sustainability. This project demonstrates my ability to create a logical and scalable visual system that balances nature-inspired aesthetics with modern technical precision.
๐ Key Design Features
1. Logo Construction & Grid
I developed the logo using a strict grid system to ensure geometric balance. The symbol combines:
- The Circle: Representing the Earth and organic nature.
- The Square: Representing stable technology and digital innovation.
2. Typography & Color Palette
- Primary Colors:
Eco Greenfor sustainability andDeep Tech Charcoalfor professionalism. - Typography: Selected clean, sans-serif typefaces to maintain readability across digital and print platforms.
3. Application & Mock-ups
To prove the systemโs versatility, I applied the identity to:
- Product Packaging: Using sustainable materials and minimal layouts.
- Business Stationery: Maintaining a professional brand voice.
- Digital Interface: Ensuring the brand remains consistent on mobile and web.
๐ฅ Technical Stack
| Category | Tools / Skills |
|---|---|
| Software | Adobe Illustrator, Photoshop, InDesign |
| Expertise | Grid Systems, Visual Hierarchy, Vector Graphics |
๐ Full Case Study
View the interactive project below:
Status: Available for Fully Remote opportunities.
I am ready to support your creative team with precise and impactful design solutions.