Available to hire
I’m an expert copywriter, writer, brand storyteller and content marketer with a track record working with some of the biggest, brightest and boldest brands & companies in sports, action sports, lifestyle, tech and travel. I carved out a niche utilizing my journalism background and in-depth knowledge in subjects like Digital & Global Marketing, PR, Marketing Com, Brand Marketing, and Content Marketing to help brands communicate better through story-driven copy and content.
Experience Level
Language
English
Fluent
German
Advanced
German
Advanced
Spanish; Castilian
Beginner
Portuguese
Beginner
Indonesian
Beginner
Work Experience
Head Of Content Marketing & Editorial at LUEX, Remote / Cologne
January 1, 2023 - July 21, 2025Led an in-house content team and external content creators to define and execute content strategy for LUEX website and magazine, achieving specified targets and objectives. Managed content creation, facilitation, management, and magazine content production ensuring high standards. Authored and edited scripts for podcasts, webcasts, and guides, and oversaw editorial work and multiple projects across various channels. Recognized for transforming LUEX into the number one travel experts for surf tourism in Maldives and Indonesia, reducing marketing expenses by 30% through efficient content marketing strategies, and leading a global luxury surf tourism campaign for the Maldives tourism board.
Writer, Copywriter, Creator & Storyteller at project campfire, Remote, Australia
January 1, 2014 - PresentCollaborated with brands and clients to define content needs, strategies and deliver top-quality content marketing services. Generated impactful and strategic content for major brands and startups using expertise in brand stories and storytelling. Drove startup growth from zero to $2,000,000 in value within 10 months via creative marketing efforts. Designed and executed various creative marketing campaigns ranging from product launches to branding concepts and awareness campaigns, coordinating closely with brands and agencies. Responsible for marketing campaigns featured in major publications such as GQ, Birchbox, Men's Health, Wired, and Traveler.
Regional (QLD) Marketing & Content Lead at Volcom, Gold Coast, Australia
January 1, 2016 - July 21, 2025Directed marketing and lifestyle content for Queensland's marketing collateral across online and offline platforms. Managed the concept and execution for the Queensland Flagship Store opening and controlled marketing materials to maintain inventory. Achieved significant growth in online sales, transitioning the company from zero to high double-digit sales per day. Received accolades for leading and completing a nationwide sustainability campaign.
Global Content Manager at Surfstitch, Gold Coast, Australia
January 1, 2013 - July 21, 2025Oversaw creation of creative content on surf, snow, and skate culture for blogs, websites, and marketing materials both online and offline. Led a team of writers, content creators, digital marketers, and SEO experts to meet objectives. Directed content development for markets in the UK, Australia and USA, successfully increasing traffic to over 800,000 visits per month and launching the global corporate online magazine.
Brand Marketing Key Account Manager at Clear Channel Communications, Zurich / San Diego
January 1, 2011 - July 21, 2025Managed outdoor, billboard, and airport advertisement strategies, destination marketing, branding, and customer meetings. Developed and formalized content marketing projects and campaign presentations for key accounts like Nike, Puma, Audi, and Nespresso. Directed multiple major accounts managing over $100,000 in budgets, launched global campaigns including one for Lebara Telecommunication, and executed cross-country marketing campaigns showcased across European airports.
Head Of Content Marketing & Editorial at LUEX
January 1, 2023 - July 21, 2025Led an in-house content team and external content creators for overall content strategy for LUEX website and magazine, supervising activities including content creation, management, and magazine production. Edited multiple scripts for podcasts and webcasts and administered surf/snow related copy for print and web. Recognized for transforming LUEX to the number 1 travel experts for surf tourism in Maldives and Indonesia. Reduced marketing costs by 30% through action-based content marketing strategy and led a global travel campaign for the Maldives’ tourism board.
Writer, Copywriter, Creator & Storyteller at project campfire
January 1, 2014 - PresentCollaborated with brands and clients regarding content needs and strategies, creating impactful and strategic content using extensive knowledge in brand stories and storytelling. Played a vital role in growing a start-up's value from $0 to $2,000,000 within 10 months through creative marketing efforts and executed creative campaigns featured in major publications.
Regional (QLD) Marketing & Content Lead at Volcom
January 1, 2016 - July 21, 2025Orchestrated in-house marketing and lifestyle written content for QLD marketing collateral across online and offline channels. Led Queensland flagship store opening and handled in-store marketing materials. Achieved increase in online sales from zero to high double-digit daily sales and led a nationwide sustainability campaign.
Global Content Manager at Surfstitch
January 1, 2013 - July 21, 2025Led creative content related to surf, snow, and skate for blog, website, and marketing materials. Supported a team of writers, content creators, digital marketers, and SEO experts. Developed action sport-related content for UK, Australia, and USA. Boosted website traffic to over 800k visits per month and introduced a global corporate online magazine.
Brand Marketing Key Account Manager at Clear Channel Communications
January 1, 2011 - July 21, 2025Managed outdoor, billboard, airport advertisements, and destination marketing for key accounts including Nike, Puma, Audi, and Nespresso. Planned and executed cross-country marketing campaigns showcased at multiple European airports. Handled major accounts with budgets over $100,000 and planned launch of a global campaign for Lebara Telecommunication.
Education
Master of Business Administration / MBA at Southern Cross University, Australia
January 1, 2014 - December 31, 2016Bachelor of Business at Southern Cross University, Australia
January 1, 2011 - December 31, 2014Bachelor of Communications & Media Studies at San Diego State University, USA
January 1, 2007 - December 31, 2009Master of Business Administration / MBA at Southern Cross University, Australia
January 1, 2014 - December 31, 2016Bachelor of Business at Southern Cross University, Australia
January 1, 2011 - December 31, 2014Bachelor of Communications & Media Studies at San Diego State University, USA
January 1, 2007 - December 31, 2009Qualifications
Industry Experience
Travel & Hospitality, Media & Entertainment, Retail, Professional Services, Consumer Goods
Experience Level
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