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Hello! I’m Surej, a designer who delivers end-to-end creative projects across brand identity, social, web, and publication design for purpose-driven clients. I manage the full design process—from scoping and proposals to concept development, client communication, production, and delivery—while building strong, trusted relationships through clear and well-presented work.
I aim to balance client objectives with audience needs and design best practices, with a strong focus on inclusivity and advocacy. I collaborate with content and strategy teams to shape concepts, produce visual assets for multi-channel campaigns, and ensure consistency across touchpoints while staying hands-on with typography, layout, and production.
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The Finders Keepers brief was to refresh the festival’s visual language while driving ticket sales for a key event. I led the full design process, developing a flexible typographic-led system supported by illustration and considered layout, designed to balance structure with looseness and translate seamlessly across posters, digital assets, and partner requirements. The outcome was a clear, scalable visual system that strengthened client confidence, improved consistency across touchpoints, and contributed to increased ticket sales.
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