Surej Sidhu

ProAvailable to hire

Graphic Designer — Brand Identity, Editorial & Print Graphic designer with 4+ years across in-house and freelance roles, working with clients in marketing, publishing, and brand development.

About

Graphic Designer — Brand Identity, Editorial & Print

Graphic designer with 4+ years across in-house and freelance roles, working with clients in marketing, publishing, and brand development.

I specialise in print and visual design — from brand identity systems built for longevity, to editorial layouts and campaign collateral that hold together across every touchpoint. My focus is always on work that’s considered, cohesive, and made to last.

How I work

What I bring to a project is a measured approach: I take time to understand the brief before I start making decisions, and I don’t stop at surface-level aesthetics. Good design should flex across markets, scale with a brand, and still feel intentional at every size and format.

Specialisms

  • Brand identity & logo systems
  • Editorial, publication & book design
  • Marketing collateral & campaign print

Available for freelance projects across brand, editorial, and print — Melbourne.

Languages

  • EnglishFluent

Industry experience

  • Government
  • Media & Entertainment
  • Professional Services
  • Education
  • Real Estate & Construction
  • Non-Profit Organization
  • Financial Services
  • Healthcare
  • Software & Internet

Projects · 6

NAPWHA — Media Kit

NAPWHA, in partnership with the Australian Government, was tasked with delivering the
national rollout of Australia’s first HIV self-testing kit. A comprehensive media pack
was required for use across clinics, community centres and advocacy organisations —
with a strong emphasis on accessibility, clarity and the respectful representation of
diverse communities.

The challenge

The materials needed to communicate sensitive public health information clearly and
confidently across a wide range of audiences and formats — from posters and social media
assets through to a four-page booklet — while maintaining inclusive representation
throughout.

The approach

The design was built around strong typographic hierarchy and clear information pathways,
ensuring key messages could be quickly understood in both print and digital contexts.
Type, scale and spacing were carefully considered to support legibility, particularly
for audiences with varying levels of health literacy. The result was a consistent visual
system that could translate across multiple formats without losing clarity or impact.

The result

The first round of self-testing kits was distributed within three weeks of launch,
with ongoing government funding approved to support the continued rollout of the
program — a unified suite of materials that supported community trust and buy-in for
a landmark public health initiative.

https://www.twine.net/signin

NAPWHA media kit
  • Brand Strategist
  • Graphic Designer

Oxford Studio — Brand Identity

Oxford Studio is an intimate life drawing studio in Collingwood, built as a welcoming,
social and exploratory space for artists of all levels. The brief was to develop a brand
identity that reflected the care and quality of the in-studio experience — inclusive and
approachable, yet confident enough to support a premium price point of $40 per class.

The challenge

The brand needed to strike a precise balance: refined enough to justify the premium
experience, but warm and open enough to attract artists at every level — from complete
beginners through to the more experienced.

The approach

The process began with a typographic logo — letterforms carefully balanced to feel
considered without being overly formal. From there, a full visual system was built to
support ongoing social and promotional content.

Typography played a central role, with expressive scale and layout used to create
hierarchy and movement across formats. This was paired with a series of line-drawn
illustrations that added a human, tactile quality reflecting the act of drawing itself.
A rich, carefully selected colour palette completed the system — holding depth and
contrast across both digital and print, while reinforcing warmth and quality throughout.

The result

The cohesive identity positioned Oxford Studio as a premium yet approachable offering
for artists at all levels — with classes consistently selling out and the brand helping
to build community trust and ongoing engagement over time.

https://www.twine.net/signin

Oxford Studio Brand Identity
  • Brand Designer
  • Brand Strategist
  • Graphic Designer

Wayahead — Social Media Content

Wayahead is a mental health organisation providing information and support for young
Australians. The brief was to create ongoing social content that felt accessible and
informative — offering a starting point for individuals seeking support or wanting to
learn more about mental health services, while handling sensitive subject matter with
clarity and care.

The challenge

Wayahead needed a more consistent and engaging social presence to better connect with
younger audiences. The existing brand guidelines covered core colour and typography,
but hadn’t been developed to suit the specific demands of social channels.

The approach

Working from the existing brand guidelines, I expanded the visual system to better
support social content — developing a more creative visual direction to improve
engagement while remaining accessible and appropriate for the subject matter. The
result was a flexible social system that could be applied and built on over time.

The result

The social content supported steady growth in Wayahead’s following and helped build
a more consistent presence across digital channels — providing younger audiences with
approachable entry points into Wayahead’s services, and helping reduce barriers to
awareness and engagement over time.

https://www.twine.net/signin

Wayahead Social Content
  • Art Director
  • Graphic Designer

Let Me Be Frank — Accountability Report

Let Me Be Frank is a social change agency working across strategy, culture and action
to support a more just future for people and the planet. Following a chance meeting,
I collaborated with the founder on the design of their Accountability Report —
an annual publication reflecting how the organisation had lived its values in practice.

The challenge

The brief called for more than a well-designed document. Each of the organisation’s
core values needed to be brought to life visually, using narrative illustration to
make them tangible and relatable rather than abstract.

The approach

The project began with moodboarding to establish an approach that felt warm, human
and aligned with the existing brand. An illustrative style quickly emerged as the right
fit, allowing values to be communicated in a more accessible and engaging way.

From there, the report was designed as a cohesive editorial system — typography and
layout used to create clear hierarchy and pacing, guiding the reader through moments
of reflection while maintaining readability across content types.

The result

The report was met with strong positive feedback, with the illustrated values
particularly well received. Designed as a reusable template, the system has since
been adopted for Let Me Be Frank’s ongoing Accountability Reports — allowing them
to reflect on their impact year after year, while staying aligned with their values
and visual identity.

https://www.twine.net/signin

Let Me Be Frank Accountability Report
  • Graphic Designer
  • Illustrator

Seed Northern Rivers — Brand Identity Rebrand

Seed Northern Rivers evolved from Mullum Seed as part of a strategic rebrand to reflect
the organisation’s expanding impact across the wider Northern Rivers region. The aim was
to create a meaningful identity that felt genuinely connected to place and community,
while supporting a shift from a local to a regional focus.

The challenge

The existing identity no longer reflected the organisation’s scope or ambition. As SEED
grew beyond its local roots, the brand needed to carry that sense of place and connection
into a wider regional context — without losing the warmth and community feel that defined it.

The approach

The project began with a strategy phase to clarify purpose, values and audience before
any visual direction was set. The chosen concept — Connected by Threads — was developed
into an interwoven logomark reflecting community connection and the flow of the region’s
rivers. A full logo suite, nature-led colour palette, and grounded typography followed.

A defining element of the identity was a custom brand pattern created collaboratively
with the SEED team — leaves and flowers pressed in ink, digitised, and refined into an
organic texture that tied the brand directly back to place and community.

The result

The rebrand was warmly received by the community, with strong appreciation for the
identity’s connection to place. The team felt confident rolling out the brand
independently using the templates and guidelines provided — an identity designed
for longevity.

https://www.twine.net/signin

SEED Northern Rivers
  • Brand Designer
  • Brand Strategist
  • Graphic Designer

The Finders Keepers — Brand Identity Redesign

The Finders Keepers is one of Australia’s leading independent design markets. They needed a brand identity that could grow with them — flexible enough to roll out across multiple markets, and built for longevity.

The challenge

The existing identity lacked the flexibility to scale. As the markets expanded into new cities and formats, the brand needed a visual language that could adapt without losing coherence.

The approach

The new identity system established a clear visual language with room to breathe — one that could stretch across formats, platforms, and applications while remaining distinctly Finders Keepers.

The result

67% increase in presale volumes year-on-year — a measure of how strongly the refreshed brand connected with their audience before doors even opened.
https://www.twine.net/signin

The Finders Keepers
  • Art Director
  • Brand Designer
  • Brand Strategist
  • +1

Work experience· 4 roles

Brand Designer · Young FolkdsFeb 2024 – Nov 2025 · 1 yr 10 mos

Sole in-house designer within a creative agency, working with broad autonomy alongside a Creative Director. Led multi-channel campaign design across paid, organic, print, and digital —developing scalable brand identities and design systems, and partnering with copywriters and strategists to balance brand storytelling with measurable results.

Designer · FreelanceApr 2023 – Present · 3 yrs 8 mos

End-to-end creative projects across brand identity, publication, and campaign design for purpose-driven clients. Managed the full design process independently — from scoping and proposals through to delivery — building strong client relationships and winning repeat business through trust, clarity, and well-presented creative work.

Graphic Designer · Fender KatsalidisNov 2022 – Mar 2023 · 5 mos

Sole designer supporting one of Australia's leading architecture practices. Produced proposals, pitch documents, and marketing collateral that combined strong layout, hierarchy, and storytelling — curating photography and visual assets to elevate presentations and maintain brand consistency across digital, print, and corporate communications.

Graphic & Communications Designer · SGS Economics and PlanningMay 2021 – Oct 2022 · 1 yr 6 mos

Education

Graduate Diploma in Graphic Design · Media Design School2019 – 2020
Bachelor of Commerce · University of Auckland2011 – 2014

Testimonials · 5.0 from 1 review

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