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Hi, I’m Susan Sparks, a freelance UI and digital design consultant based in East Sussex and London. I specialise in turning complex requirements into accessible, high‑performing UI/UX and brand systems. I’ve led end-to-end design work for fintech, advertising, and retail clients, from concept through to launch. I’m skilled at running design sprints, building scalable design systems in Figma, mentoring teams, and translating strategic goals into tangible products. I’m passionate about accessible design, cross‑functional collaboration, and delivering visuals that support business outcomes.…Hi, I’m Susan Sparks, a freelance UI and digital design consultant based in East Sussex and London. I specialise in turning complex requirements into accessible, high‑performing UI/UX and brand systems. I’ve led end-to-end design work for fintech, advertising, and retail clients, from concept through to launch. I’m skilled at running design sprints, building scalable design systems in Figma, mentoring teams, and translating strategic goals into tangible products. I’m passionate about accessible design, cross‑functional collaboration, and delivering visuals that support business outcomes.

Susan Sparks

UI Designer, Product Designer, Designer, +2

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Hi, I’m Susan Sparks, a freelance UI and digital design consultant based in East Sussex and London. I specialise in turning complex requirements into accessible, high‑performing UI/UX and brand systems. I’ve led end-to-end design work for fintech, advertising, and retail clients, from concept through to launch. I’m skilled at running design sprints, building scalable design systems in Figma, mentoring teams, and translating strategic goals into tangible products. I’m passionate about accessible design, cross‑functional collaboration, and delivering visuals that support business outcomes.…Hi, I’m Susan Sparks, a freelance UI and digital design consultant based in East Sussex and London. I specialise in turning complex requirements into accessible, high‑performing UI/UX and brand systems. I’ve led end-to-end design work for fintech, advertising, and retail clients, from concept through to launch. I’m skilled at running design sprints, building scalable design systems in Figma, mentoring teams, and translating strategic goals into tangible products. I’m passionate about accessible design, cross‑functional collaboration, and delivering visuals that support business outcomes.

Available to hire

Hi, I’m Susan Sparks, a freelance UI and digital design consultant based in East Sussex and London. I specialise in turning complex requirements into accessible, high‑performing UI/UX and brand systems. I’ve led end-to-end design work for fintech, advertising, and retail clients, from concept through to launch.

I’m skilled at running design sprints, building scalable design systems in Figma, mentoring teams, and translating strategic goals into tangible products. I’m passionate about accessible design, cross‑functional collaboration, and delivering visuals that support business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance UI/ Digital Design Consultant at Susan Sparks Design Ltd

November 1, 2023 - Present

Direct brand identity and website design/build projects for a diverse client base, managing the full design lifecycle from concept ideas to final deployment. Led a comprehensive Brand Audit for a major publishing client, translating visual and UX findings into actionable recommendations. Crafted high-impact presentations and prototypes to secure new commercial bids, and steered future brand governance and visual alignment to support the client's strategic goals.

Senior UI/ Product Designer at RSA Insurance

December 1, 2019 - November 30, 2023

Spearheaded the development of a new internal project delivery process within an Agile/Scrum environment, eliminating scope creep and rework. Architected a dual-brand design solution for Nationwide’s e‑commerce platform, integrating components from the new design library into legacy UI. Designed and implemented a mid-brand transition UI for a major M&S pet product journey, balancing current and forthcoming brand guidelines. Developed and maintained a comprehensive design system in Figma to accelerate feature delivery.

Creative Digital Designer at Yahoo!

April 1, 2012 - November 30, 2014

Led ongoing creative design support across consumer, news, and corporate verticals. Delivered a full suite of digital assets including landing pages, emails, and mobile experiences; translated offline campaigns into digital formats and collaborated with Agencies in multiple markets to ensure cohesive brand execution.

Creative Digital Designer at Telegraph Media Group

April 1, 2007 - May 31, 2011

Spearheaded digital design across major sections and campaigns, delivering inclusive visuals and assets for online platforms and email campaigns while maintaining brand consistency.

Graphic / Flash Designer at EPICe-learning

April 1, 2003 - June 30, 2006

Created graphic and Flash assets for online training modules and educational content, supporting course authoring and multimedia delivery.

Print Designer Operator at Trinity Mirror South East

October 1, 2001 - October 31, 2002

Operated print design assets for regional titles, collaborating with production and editorial teams to ensure accurate, on-brand output.

Team Leader & Print Operator at Trinity Mirror South East

December 1, 1995 - October 31, 2001

Led print production teams, maintained workflow, and ensured high-quality output across multiple print projects, while supporting the maintenance of brand standards.