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I'm Susanna Koskela, a digital marketing professional with a Master of Science in Economics & Business Administration (Marketing) and a Master of Education (Management) from the University of Jyväskylä. Based in Auckland, New Zealand, I specialize in SEO, SEM, content strategy and marketing analytics, helping brands grow across Finnish and New Zealand markets. I partner with agencies and clients to craft data-driven campaigns that boost online visibility, lead generation and engagement. In my current role as Marketing Business Partner at Gallagher Insurance NZ, I led SEO/SEM strategy, site optimization and cross-channel campaigns, delivering substantial growth across broker platform interactions, impressions and clicks, while maintaining a strong focus on brand integrity and customer experience.…I'm Susanna Koskela, a digital marketing professional with a Master of Science in Economics & Business Administration (Marketing) and a Master of Education (Management) from the University of Jyväskylä. Based in Auckland, New Zealand, I specialize in SEO, SEM, content strategy and marketing analytics, helping brands grow across Finnish and New Zealand markets. I partner with agencies and clients to craft data-driven campaigns that boost online visibility, lead generation and engagement. In my current role as Marketing Business Partner at Gallagher Insurance NZ, I led SEO/SEM strategy, site optimization and cross-channel campaigns, delivering substantial growth across broker platform interactions, impressions and clicks, while maintaining a strong focus on brand integrity and customer experience.

Susanna Koskela

Brand Strategist, Marketing Strategist, Social Media Manager, +7

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I'm Susanna Koskela, a digital marketing professional with a Master of Science in Economics & Business Administration (Marketing) and a Master of Education (Management) from the University of Jyväskylä. Based in Auckland, New Zealand, I specialize in SEO, SEM, content strategy and marketing analytics, helping brands grow across Finnish and New Zealand markets. I partner with agencies and clients to craft data-driven campaigns that boost online visibility, lead generation and engagement. In my current role as Marketing Business Partner at Gallagher Insurance NZ, I led SEO/SEM strategy, site optimization and cross-channel campaigns, delivering substantial growth across broker platform interactions, impressions and clicks, while maintaining a strong focus on brand integrity and customer experience.…I'm Susanna Koskela, a digital marketing professional with a Master of Science in Economics & Business Administration (Marketing) and a Master of Education (Management) from the University of Jyväskylä. Based in Auckland, New Zealand, I specialize in SEO, SEM, content strategy and marketing analytics, helping brands grow across Finnish and New Zealand markets. I partner with agencies and clients to craft data-driven campaigns that boost online visibility, lead generation and engagement. In my current role as Marketing Business Partner at Gallagher Insurance NZ, I led SEO/SEM strategy, site optimization and cross-channel campaigns, delivering substantial growth across broker platform interactions, impressions and clicks, while maintaining a strong focus on brand integrity and customer experience.

Available to hire

I’m Susanna Koskela, a digital marketing professional with a Master of Science in Economics & Business Administration (Marketing) and a Master of Education (Management) from the University of Jyväskylä. Based in Auckland, New Zealand, I specialize in SEO, SEM, content strategy and marketing analytics, helping brands grow across Finnish and New Zealand markets. I partner with agencies and clients to craft data-driven campaigns that boost online visibility, lead generation and engagement.

In my current role as Marketing Business Partner at Gallagher Insurance NZ, I led SEO/SEM strategy, site optimization and cross-channel campaigns, delivering substantial growth across broker platform interactions, impressions and clicks, while maintaining a strong focus on brand integrity and customer experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Language

Finnish

Fluent

English

Fluent

Swedish

Intermediate

German

Intermediate

Work Experience

Marketing Business Partner at Gallagher Insurance NZ

September 1, 2025 - October 16, 2025

Developed and executed SEO/SEM strategies in collaboration with the agency, improving search visibility and ROI. Led technical SEO audits and implemented fixes to enhance site performance, speed, and indexing. Managed website content and optimization projects with web developers to improve usability and lead generation. Planned and managed targeted social media and digital ad campaigns, optimizing budget and performance. Set up and configured tracking for new websites (click events, document downloads, lead forms). Analyzed cross-channel digital performance data to guide ongoing optimization and strategy. Drove 120% growth in broker platform interactions (16K → 35K+ monthly), making it the highest-performing lead generation channel. Scaled paid search results with 820% more impressions and 414% more clicks YoY, achieving strong cost efficiency. Delivered 37% organic search growth and 17% social engagement rate.

Employer Branding Specialist at Abloy Ltd (ASSA ABLOY Group)

September 1, 2022 - October 16, 2025

Developed and executed employer branding initiatives; built and managed end-to-end video production from employee interviews to post-production. Led influencer campaigns driving applicant growth in a tight labour market. Achieved first-page Google ranking for key product terms; partnered with stakeholders to audit and update 140+ web pages for compliance and metadata accuracy within six weeks. Managed digital marketing activities across Google Ads, GA4, GSC, GTM, and Meta Business Suite; produced content with Canva, Figma, InDesign, and Photoshop. Coordinated with web and brand teams to align communications and assets.

Digital Marketing | Freelance at Independent / Freelance

November 1, 2023 - October 16, 2025

Delivered digital marketing services to client companies including website management, SEO optimization, and content creation. Planned and executed social media and paid campaigns, and developed analytics dashboards and reporting to guide strategy and optimization.

Brand & Communications Specialist at Oji Fibres Solutions Ltd

September 1, 2024 - October 16, 2025

Provided digital marketing services to companies including website management, SEO optimization, and content creation. Led brand & communications strategy, managed digital assets, and contributed to packaging and marketing campaigns. Coordinated with stakeholders to maintain consistent brand voice and campaigns.

Marketing Volunteer at NJK - Marketing Volunteer

December 31, 2022 - October 16, 2025

Developed and implemented marketing strategy; conducted social media marketing; designed and organized trainings and workshops; contributed to employer branding efforts; supported video production and influencer outreach.

Marketing Assistant at Eximiatutor Ltd

December 5, 2016 - April 27, 2018

Planned and coordinated marketing events Represented the company at trade shows Created content (blog posts, Twitter, Instagram)

Education

Master of Science in Economics & Business Administration (Major: Marketing) at University of Jyväskylä