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Hi, I’m Susanne Weinberg, a highly creative award-winning PR leader with expertise in developing and leading media and influencer campaigns that move the desired brand needle. I have broad experience guiding teams and campaigns for clients across lifestyle, beauty, health and wellness, retail, luxury, tech, and more. I develop and execute strategies that build awareness, engagement, and impact, while mentoring teams and managing budgets and suppliers. I excel in communications strategy, media and influencer relations, brand storytelling, copywriting and event management. I enjoy turning ideas into measurable results—from engaging influencer collaborations, impactful media relations campaigns to memorable brand activations and thought leadership initiatives— I thrive on collaboration with clients, partners, and creative teams to deliver compelling campaigns.…Hi, I’m Susanne Weinberg, a highly creative award-winning PR leader with expertise in developing and leading media and influencer campaigns that move the desired brand needle. I have broad experience guiding teams and campaigns for clients across lifestyle, beauty, health and wellness, retail, luxury, tech, and more. I develop and execute strategies that build awareness, engagement, and impact, while mentoring teams and managing budgets and suppliers. I excel in communications strategy, media and influencer relations, brand storytelling, copywriting and event management. I enjoy turning ideas into measurable results—from engaging influencer collaborations, impactful media relations campaigns to memorable brand activations and thought leadership initiatives— I thrive on collaboration with clients, partners, and creative teams to deliver compelling campaigns.

Susanne Weinberg

Brand Strategist, Influencer Marketing Manager, Copywriter, +2

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Hi, I’m Susanne Weinberg, a highly creative award-winning PR leader with expertise in developing and leading media and influencer campaigns that move the desired brand needle. I have broad experience guiding teams and campaigns for clients across lifestyle, beauty, health and wellness, retail, luxury, tech, and more. I develop and execute strategies that build awareness, engagement, and impact, while mentoring teams and managing budgets and suppliers. I excel in communications strategy, media and influencer relations, brand storytelling, copywriting and event management. I enjoy turning ideas into measurable results—from engaging influencer collaborations, impactful media relations campaigns to memorable brand activations and thought leadership initiatives— I thrive on collaboration with clients, partners, and creative teams to deliver compelling campaigns.…Hi, I’m Susanne Weinberg, a highly creative award-winning PR leader with expertise in developing and leading media and influencer campaigns that move the desired brand needle. I have broad experience guiding teams and campaigns for clients across lifestyle, beauty, health and wellness, retail, luxury, tech, and more. I develop and execute strategies that build awareness, engagement, and impact, while mentoring teams and managing budgets and suppliers. I excel in communications strategy, media and influencer relations, brand storytelling, copywriting and event management. I enjoy turning ideas into measurable results—from engaging influencer collaborations, impactful media relations campaigns to memorable brand activations and thought leadership initiatives— I thrive on collaboration with clients, partners, and creative teams to deliver compelling campaigns.

Available to hire

Hi, I’m Susanne Weinberg, a highly creative award-winning PR leader with expertise in developing and leading media and influencer campaigns that move the desired brand needle. I have broad experience guiding teams and campaigns for clients across lifestyle, beauty, health and wellness, retail, luxury, tech, and more. I develop and execute strategies that build awareness, engagement, and impact, while mentoring teams and managing budgets and suppliers.

I excel in communications strategy, media and influencer relations, brand storytelling, copywriting and event management. I enjoy turning ideas into measurable results—from engaging influencer collaborations, impactful media relations campaigns to memorable brand activations and thought leadership initiatives— I thrive on collaboration with clients, partners, and creative teams to deliver compelling campaigns.

Skills

Copywriting

Experience Level

Copywriting

Expert

Work Experience

Marketing Communications Consultant at Dig PR & Marketing Inc.

January 1, 2004 - Present

Developed and delivered targeted media and influencer strategies for local, national, and global brands across lifestyle, health and wellness, retail, not-for-profit, and more. Led strategy development, mentored internal teams, and managed all project elements including budgets and suppliers. Provided freelance support to likeminded communications and event agencies. Highlights include executing influencer campaigns from concept to launch for new product and retail launches, mental health and wellness initiatives, and book launches; acted as North American PR rep for a global lifestyle brand for over 12 years, securing top-tier media coverage in Canada and the US, and coordinating celebrity collaborations and brand activations.

Account Lead at Felicity PR

January 1, 2017 - January 1, 2023

Provided ideation, strategy, account and team leadership, media and influencer relations, article contributions, and campaign analysis. Led a virtual collective of industry experts with clients including Crayola, AspireMD, Strong Minds Strong Kids, Psychology Canada, JVS Toronto, KIND Snacks, Aby App for people living with MS, Canadian Health Food Association, Outward Bound Canada, and Mister Safety Shoes. Recipient of Felicity PR’s Big Picture Award for Crayola’s Take Note “Boring to Bold” Back to School media and influencer relations campaign.

Founder at JUMP! Creative Inc.

January 1, 1999 - January 1, 2004

Founded and operated a full-service boutique PR, marketing and event agency. Created and implemented marketing communications solutions for profile brands in lifestyle, fashion, entertainment, sports, real estate and technology. Developed regional and national event marketing activations and brand experiences, including cross-country automotive launch tours and tobacco marketing consumer/VIP events. Secured ongoing media coverage in top-tier outlets nationally and internationally. Produced and managed corporate and consumer events, and handled all aspects of client, employee and supplier relations, budgeting, project scheduling, and new business development.