Available to hire
I’m a growth marketer with 3+ years of hands-on experience in SEO, performance marketing, outbound automation, and conversion optimization. I build data-driven campaigns for eCommerce and B2B SaaS brands, turning insights into measurable growth.
As the founder of a multi-category eCommerce brand and a remote growth marketer, I’ve led end-to-end campaigns, built automated workflows, and collaborated across distributed teams to scale revenue while optimizing cost per acquisition.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Hindi
Advanced
Work Experience
Owner at Summerwaves India
March 1, 2024 - June 13, 2024Executed 50+ Meta campaigns achieving 3x ROAS with acquisition costs of 60-100 through audience segmentation and creative refreshes. Reduced wasted spend by 30% via daily performance monitoring and rapid sunsetting of under-performing ads. Established data-driven decision-making by integrating Meta Pixel and GA4, closing attribution gaps by 40% with UTMs and conversion tracking. Built end-to-end customer funnel using landing pages, UGC-style creatives, and email automation via Mailchimp and WhatsApp. Managed order fulfillment, customer queries, and logistics, simulating comprehensive brand management experience.
Sales Development Representative at Hupo Remote, Singapore
September 1, 2024 - February 28, 2025Executed high-impact podcast LinkedIn outreach and email campaigns, securing over 100 meetings which led to 60+ podcast discussions and 20+ episodes, significantly enhancing brand visibility. Led event outreach initiatives, securing 10+ high-profile guests per month and expanding our network by integrating with industry-leading ecosystems. Spearheaded outreach via Apollo.io, Amplemarket, and Instantly.io, reaching 2,000+ HR leaders and establishing key connections. Drove AI Coach & Insurance Webinar outreach, increasing engagement by 50% and doubling lead acquisition through strategic content promotion. Enhanced outreach efficiency by 30% through optimizing pipeline data and LinkedIn strategies for key accounts.
Marketing & Communications Associate at SecondMuse Remote, Singapore
September 1, 2023 - July 31, 2024Boosted organic traffic by 40% using advanced SEO tactics aligned with industry best practices. Elevated keyword rankings by 20%, leading to a 15% increase in click-through rates through detailed keyword and competitor analysis. Optimized website performance reducing load times by 30%, improving user experience and site engagement. Produced and published over 50 content pieces across varied platforms, increasing social media engagement by 40% and driving brand recognition.
SEO Executive at Lincology SEO Services India
April 1, 2022 - August 31, 2022Managed on-site SEO for 4 high-traffic websites daily, achieving top 3 SERP rankings and boosting organic traffic by 22% with scalable enterprise-level techniques. Conducted keyword research and SEO audits, improving site visibility by 18% and enhancing digital presence.
Owner at Summerwaves India
March 1, 2024 - November 26, 2025Founded and led Summerwaves India, executing 50+ Meta campaigns with 3x ROAS and acquisition costs of 60-100 through audience segmentation and creative refreshes. Reduced wasted spend by 30% via daily performance monitoring and rapid sunsetting of under-performing ads. Established data-driven decision making through Meta Pixel/GA4 integration, closing attribution gaps by 40% with UTMs and conversion tracking. Built end-to-end customer funnel with landing pages, UGC-style creatives, and email automation (Mailchimp/WhatsApp). Managed order fulfillment, customer queries, and logistics, simulating comprehensive brand management experience.
Sales Development Representative at Hupo
February 1, 2025 - February 1, 2025Executed high-impact podcast LinkedIn outreach and email campaigns, securing over 100 meetings resulting in 60+ podcast discussions and 20+ episodes, significantly boosting brand visibility. Led event outreach, securing 10+ high-profile guests per month and expanding networks through ecosystems of events and thought leadership. Spearheaded outreach via Apollo.io, Amplemarket, and Instantly.io, reaching 2,000+ HR leaders. Drove AI Coach & Insurance Webinar outreach, increasing engagement by 50% and doubling lead acquisition. Enhanced outreach efficiency by 30% through pipeline data optimization and targeted LinkedIn strategies for key accounts, with AI-driven research.
Marketing & Communications Associate at SecondMuse
July 1, 2024 - July 1, 2024Boosted organic traffic by 40% using advanced SEO tactics, elevated keyword rankings by 20%, and increased click-through rates by 15% through meticulous keyword and competitor analysis. Optimized website performance, reducing load times by 30%. Produced and published over 50 pieces of content across varied platforms, increasing social media engagement by 40% and driving brand recognition.
SEO Executive at Lincology SEO Services India
August 1, 2022 - August 1, 2022Managed on-site SEO pages for 4 high-traffic websites daily, achieving top 3 SERP rankings and boosting organic traffic by 22% with scalable enterprise-level techniques. Conducted keyword research and SEO audits, improving site visibility by 18%.
Founder at Summerwaves (eCommerce Shopify)
March 1, 2020 - PresentFounded and scaled a multi-category e-commerce brand; managed ₹23K+ in Meta ads spend, achieving 5.9x ROAS and driving 100+ orders; led end-to-end operations including product research, logistics, Shopify store management, customer service, and conversion rate optimization.
Growth Marketing & Outreach Strategist at Hupo (Remote)
February 20, 2024 - February 20, 2025Achieved 15%+ reply rate on outbound emails using Apollo and Instantly; generated 200+ webinar sign-ups through automated sequences and LinkedIn outreach; reduced manual outreach by 40% via ICP enrichment and CRM integration; led podcast outreach and guest bookings for industry podcasts; coordinated event outreach for high-profile guests.
Education
MA at University of Lucknow
June 1, 2020 - September 30, 2022B.Com at University of Lucknow
July 1, 2017 - June 30, 2020MA, Economics at University of Lucknow
June 1, 2020 - September 1, 2022B.Com at University of Lucknow
July 1, 2017 - June 1, 2020B.Com at Lucknow University
June 1, 2017 - June 1, 2020MA, Economics at Lucknow University
July 1, 2020 - September 1, 2022Qualifications
Entrepreneurial Program Participant, IIM Bangalore
August 1, 2024 - September 30, 2024Performance Marketing, Young Urban Project
June 1, 2023 - September 30, 2023200 TTC Yoga Training
June 1, 2024 - July 31, 2024Entrepreneurial Program Participant, NERCEL (IIM Bangalore)
August 1, 2024 - September 1, 2024Performance Marketing Certification, Young Urban Project
June 1, 2023 - September 1, 2023200 TTC Yoga Training
June 1, 2024 - July 1, 2024Entrepreneurial Program Participant
July 1, 2020 - December 20, 2025Industry Experience
Retail, Consumer Goods, Media & Entertainment, Software & Internet, Professional Services, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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