Suyash Adhav

Available to hire

I'm Suyash Adhav, a performance marketing leader with 12+ years steering revenue growth through paid channels.

About

I’m Suyash Adhav, a performance marketing leader with 12+ years steering revenue growth through paid channels. My core strength is paid search and SEM—managing Google Ads, optimizing ROAS, and scaling performance—while I bring a full-funnel perspective across search, social, display, and eCommerce. I’ve managed $3M+ in annual media spend and consistently delivered 25-40% YoY revenue growth across CPG, FMCG, Real Estate, eCommerce, BFSI, Auto, and Pharma verticals.

Beyond paid search, I optimize the entire customer journey—from awareness to conversion—through cross-channel strategies, data-driven experimentation, and rigorous attribution. I thrive in remote, async environments, lead distributed teams, and communicate results clearly through documentation, dashboards, and regular reviews.

  • 22 years' experience
  • Joined February 2026

Languages

  • EnglishFluent
  • HindiFluent
  • Marathi (Marāṭhī)Fluent

Industry experience

  • Consumer Goods
  • Real Estate & Construction
  • Retail
  • Financial Services
  • Software & Internet

Work experience· 4 roles

Head of Performance Marketing | Paid Search & Growth · iProspect (Dentsu Solutions Philippines)Nov 2016 – Present · 10 yrs 1 mo

Leading performance marketing strategy across paid channels for the Philippines market, with deep ownership of paid search/SEM while orchestrating integrated campaigns across social, display, and eCommerce. Managing CPG, FMCG, Real Estate, e-Commerce, BFSI, Auto and Pharma verticals; balancing strategic planning with hands-on optimization, operating autonomously across time zones, and driving results with documented SOPs and async updates. Achieved 10-15% ROAS improvement through advanced bidding strategies, audience segmentation, and creative testing while optimizing budgets across all channels for maximum funnel efficiency.

Senior Analytics Resource · iProspectApr 2015 – Nov 2016 · 1 yr 8 mos

Built the analytics foundation that supports effective paid search optimization. Led Google Analytics and GTM implementation for search campaigns, improving tracking accuracy by 25-30%. Created custom dashboards and automated reporting for performance metrics and conducted conversion rate optimization audits across BFSI, Healthcare, and Real Estate clients.

Paid Media Specialist · iProspectJun 2012 – Mar 2015 · 2 yrs 10 mos

Built the paid search foundation—managing Google Ads and Bing campaigns for clients across India and UK markets. Improved campaign performance by 30% through systematic testing and optimization across 15+ active PPC accounts, with significant autonomy and proactive client communication.

Operations, Recruitment & Business Development · Various rolesJan 2004 – Jan 2012 · 8 yrs 1 mo

Education

Bachelor of Commerce (B.Com.) · Mahatma Gandhi University, India2030 – 2026

Certifications and awards

Google Ads Search Certification2023 – 2026
Google Analytics 4 Certification2023 – 2026
Google Shopping Certification2023 – 2026
NEXTGEN Digital Marketing Certificate2022 – 2026

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