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I'm Suyash Adhav, a performance marketing leader with 12+ years steering revenue growth through paid channels. My core strength is paid search and SEM—managing Google Ads, optimizing ROAS, and scaling performance—while I bring a full-funnel perspective across search, social, display, and eCommerce. I've managed $3M+ in annual media spend and consistently delivered 25-40% YoY revenue growth across CPG, FMCG, Real Estate, eCommerce, BFSI, Auto, and Pharma verticals. Beyond paid search, I optimize the entire customer journey—from awareness to conversion—through cross-channel strategies, data-driven experimentation, and rigorous attribution. I thrive in remote, async environments, lead distributed teams, and communicate results clearly through documentation, dashboards, and regular reviews.…I'm Suyash Adhav, a performance marketing leader with 12+ years steering revenue growth through paid channels. My core strength is paid search and SEM—managing Google Ads, optimizing ROAS, and scaling performance—while I bring a full-funnel perspective across search, social, display, and eCommerce. I've managed $3M+ in annual media spend and consistently delivered 25-40% YoY revenue growth across CPG, FMCG, Real Estate, eCommerce, BFSI, Auto, and Pharma verticals. Beyond paid search, I optimize the entire customer journey—from awareness to conversion—through cross-channel strategies, data-driven experimentation, and rigorous attribution. I thrive in remote, async environments, lead distributed teams, and communicate results clearly through documentation, dashboards, and regular reviews.

Suyash Adhav

Performance Marketer, Growth Marketer, Digital Marketer, +2

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I'm Suyash Adhav, a performance marketing leader with 12+ years steering revenue growth through paid channels. My core strength is paid search and SEM—managing Google Ads, optimizing ROAS, and scaling performance—while I bring a full-funnel perspective across search, social, display, and eCommerce. I've managed $3M+ in annual media spend and consistently delivered 25-40% YoY revenue growth across CPG, FMCG, Real Estate, eCommerce, BFSI, Auto, and Pharma verticals. Beyond paid search, I optimize the entire customer journey—from awareness to conversion—through cross-channel strategies, data-driven experimentation, and rigorous attribution. I thrive in remote, async environments, lead distributed teams, and communicate results clearly through documentation, dashboards, and regular reviews.…I'm Suyash Adhav, a performance marketing leader with 12+ years steering revenue growth through paid channels. My core strength is paid search and SEM—managing Google Ads, optimizing ROAS, and scaling performance—while I bring a full-funnel perspective across search, social, display, and eCommerce. I've managed $3M+ in annual media spend and consistently delivered 25-40% YoY revenue growth across CPG, FMCG, Real Estate, eCommerce, BFSI, Auto, and Pharma verticals. Beyond paid search, I optimize the entire customer journey—from awareness to conversion—through cross-channel strategies, data-driven experimentation, and rigorous attribution. I thrive in remote, async environments, lead distributed teams, and communicate results clearly through documentation, dashboards, and regular reviews.

Available to hire

I’m Suyash Adhav, a performance marketing leader with 12+ years steering revenue growth through paid channels. My core strength is paid search and SEM—managing Google Ads, optimizing ROAS, and scaling performance—while I bring a full-funnel perspective across search, social, display, and eCommerce. I’ve managed $3M+ in annual media spend and consistently delivered 25-40% YoY revenue growth across CPG, FMCG, Real Estate, eCommerce, BFSI, Auto, and Pharma verticals.

Beyond paid search, I optimize the entire customer journey—from awareness to conversion—through cross-channel strategies, data-driven experimentation, and rigorous attribution. I thrive in remote, async environments, lead distributed teams, and communicate results clearly through documentation, dashboards, and regular reviews.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Fluent

Marathi (Marāṭhī)

Fluent

Work Experience

Head of Performance Marketing | Paid Search & Growth at iProspect (Dentsu Solutions Philippines)

November 1, 2016 - Present

Leading performance marketing strategy across paid channels for the Philippines market, with deep ownership of paid search/SEM while orchestrating integrated campaigns across social, display, and eCommerce. Managing CPG, FMCG, Real Estate, e-Commerce, BFSI, Auto and Pharma verticals; balancing strategic planning with hands-on optimization, operating autonomously across time zones, and driving results with documented SOPs and async updates. Achieved 10-15% ROAS improvement through advanced bidding strategies, audience segmentation, and creative testing while optimizing budgets across all channels for maximum funnel efficiency.

Senior Analytics Resource at iProspect

April 1, 2015 - November 1, 2016

Built the analytics foundation that supports effective paid search optimization. Led Google Analytics and GTM implementation for search campaigns, improving tracking accuracy by 25-30%. Created custom dashboards and automated reporting for performance metrics and conducted conversion rate optimization audits across BFSI, Healthcare, and Real Estate clients.

Paid Media Specialist at iProspect

June 1, 2012 - March 1, 2015

Built the paid search foundation—managing Google Ads and Bing campaigns for clients across India and UK markets. Improved campaign performance by 30% through systematic testing and optimization across 15+ active PPC accounts, with significant autonomy and proactive client communication.

Operations, Recruitment & Business Development at Various roles

January 1, 2004 - January 1, 2012

Earlier career spanning HR, Recruitment, and Operations; ran own consultancy (Yash Manpower Supply and Marketing). Built stakeholder management skills and the ability to operate under pressure, which continue to support managing complex campaigns and challenging conversations.