Suyash Adhav
I'm Suyash Adhav, a performance marketing leader with 12+ years steering revenue growth through paid channels.
About
I’m Suyash Adhav, a performance marketing leader with 12+ years steering revenue growth through paid channels. My core strength is paid search and SEM—managing Google Ads, optimizing ROAS, and scaling performance—while I bring a full-funnel perspective across search, social, display, and eCommerce. I’ve managed $3M+ in annual media spend and consistently delivered 25-40% YoY revenue growth across CPG, FMCG, Real Estate, eCommerce, BFSI, Auto, and Pharma verticals.
Beyond paid search, I optimize the entire customer journey—from awareness to conversion—through cross-channel strategies, data-driven experimentation, and rigorous attribution. I thrive in remote, async environments, lead distributed teams, and communicate results clearly through documentation, dashboards, and regular reviews.
- 22 years' experience
- Joined February 2026
Skills· 4
Languages
- EnglishFluent
- HindiFluent
- Marathi (Marāṭhī)Fluent
Industry experience
- Consumer Goods
- Real Estate & Construction
- Retail
- Financial Services
- Software & Internet
Work experience· 4 roles
Leading performance marketing strategy across paid channels for the Philippines market, with deep ownership of paid search/SEM while orchestrating integrated campaigns across social, display, and eCommerce. Managing CPG, FMCG, Real Estate, e-Commerce, BFSI, Auto and Pharma verticals; balancing strategic planning with hands-on optimization, operating autonomously across time zones, and driving results with documented SOPs and async updates. Achieved 10-15% ROAS improvement through advanced bidding strategies, audience segmentation, and creative testing while optimizing budgets across all channels for maximum funnel efficiency.
Built the analytics foundation that supports effective paid search optimization. Led Google Analytics and GTM implementation for search campaigns, improving tracking accuracy by 25-30%. Created custom dashboards and automated reporting for performance metrics and conducted conversion rate optimization audits across BFSI, Healthcare, and Real Estate clients.
Built the paid search foundation—managing Google Ads and Bing campaigns for clients across India and UK markets. Improved campaign performance by 30% through systematic testing and optimization across 15+ active PPC accounts, with significant autonomy and proactive client communication.
Education
Certifications and awards
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