I’m Svea Berlie, a Growth & Brand Architect based in Amsterdam with a builder’s mindset and a passion for brands that sit at the intersection of technology, culture, and community. I specialize in crafting narrative frameworks, scaling digital communities, and turning vision into actionable strategy. Whether defining go-to-market from scratch, leading cross-functional initiatives, or partnering directly with founders, I bring a rare blend of creative instinct and operational clarity to drive growth. I thrive in fast-evolving spaces like Web3, fintech, and fashion, where I set the pace rather than follow it, and translate complexity into engaging, on-brand storytelling across every touchpoint. I’m fluent in Dutch and English and enjoy turning bold ideas into measurable outcomes that resonate with diverse audiences.

Svea Berlie

I’m Svea Berlie, a Growth & Brand Architect based in Amsterdam with a builder’s mindset and a passion for brands that sit at the intersection of technology, culture, and community. I specialize in crafting narrative frameworks, scaling digital communities, and turning vision into actionable strategy. Whether defining go-to-market from scratch, leading cross-functional initiatives, or partnering directly with founders, I bring a rare blend of creative instinct and operational clarity to drive growth. I thrive in fast-evolving spaces like Web3, fintech, and fashion, where I set the pace rather than follow it, and translate complexity into engaging, on-brand storytelling across every touchpoint. I’m fluent in Dutch and English and enjoy turning bold ideas into measurable outcomes that resonate with diverse audiences.

Available to hire

I’m Svea Berlie, a Growth & Brand Architect based in Amsterdam with a builder’s mindset and a passion for brands that sit at the intersection of technology, culture, and community. I specialize in crafting narrative frameworks, scaling digital communities, and turning vision into actionable strategy. Whether defining go-to-market from scratch, leading cross-functional initiatives, or partnering directly with founders, I bring a rare blend of creative instinct and operational clarity to drive growth.

I thrive in fast-evolving spaces like Web3, fintech, and fashion, where I set the pace rather than follow it, and translate complexity into engaging, on-brand storytelling across every touchpoint. I’m fluent in Dutch and English and enjoy turning bold ideas into measurable outcomes that resonate with diverse audiences.

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Language

Dutch
Fluent
English
Fluent

Work Experience

Interim Managing Director at VDM
July 1, 2025 - Present
Redefined VDM’s identity by shaping core USPs, tone, and storytelling across commercial and prestige segments. Implemented strategic leadership to overhaul internal ops and team structure, aligned talent acquisition and content with long-term growth, and built a full-funnel content strategy. Forged partnerships around AI tools and technologies to future-proof the agency and shifted from reactive to proactive operations in collaboration with the owner.
Marketing & Branding Consultant at Monflo
July 1, 2025 - October 21, 2025
Defined brand positioning and crafted a complete brand storytelling framework for niche B2B markets. Designed strategy workshops, onboarding guides, and funnel content to scale growth. Led co-marketing campaigns and partnerships, including collaboration with RTLZ and Dutch Blockchain Week from concept to rollout.
Brand Manager at Pig & Hen
May 1, 2025 - October 21, 2025
Led rebranding and creative direction, including an internal brand manual to unify visuals and tone across teams and platforms. Executed campaigns and content at scale, and developed a differentiated market positioning aligned with heritage and growth goals, supported by competitor research.
Community & Marketing Advisor at Hivello
March 1, 2025 - October 21, 2025
Designed and scaled the Ducata community ecosystem; led external messaging, onboarding flows, and educational events. Built a 30,000+ member community within three months, coordinated cross-functional activity with product and marketing for faster execution, and guided go-to-market storytelling and partner collaborations.
Head of Community at Ducata
August 1, 2024 - October 21, 2025
Established and scaled Ducata’s online presence across multiple channels; led all external messaging, campaigns, and partnerships to drive $1.2M in pre-sale revenue. Developed onboarding flows and hosted events to support user education and growth while coordinating cross-functional strategies with product and marketing to align community goals with GTM execution.
Social Media & Web Shop Manager at Charlie + Mary
January 1, 2022 - October 21, 2025
Managed e-commerce operations (WordPress + WooCommerce) and led social strategy across Instagram and Facebook. Improved digital UX and SEO, produced site content, and ran influencer collaborations to support product drops and brand storytelling.

Education

Narrative & Performance at Stella Adler Studio of Acting
January 1, 2013 - January 1, 2015
C2 Proficiency (CPE) at Cambridge English
January 11, 2030 - October 5, 2025
Narrative & Performance at Stella Adler Studio of Acting
January 1, 2013 - January 1, 2015
C2 Proficiency at Cambridge English
January 11, 2030 - October 21, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Financial Services, Education, Retail, Other