Hi, I’m Liezl N. Ortiga, a results-driven Social Media Manager and Facebook Ads Specialist with hands-on experience managing Instagram and TikTok accounts, building content strategies, and supporting Meta Ads campaigns for e-commerce and lifestyle brands. I combine organic social media growth with paid advertising to increase engagement, brand awareness, and conversions. With over 15 years in e-commerce and online selling, I bring a strong understanding of buyer psychology, customer journeys, lead generation, and conversion-focused content. I work closely with business owners to create data-informed strategies that drive sustainable growth, not just likes or followers. My core strengths include content strategy and calendar planning, short-form video, audience research, ad creative testing, copywriting, and Canva/CapCut-based design. I also bring hands-on experience running my own online business, giving me practical sales insight and a collaborative, results-driven work style.…

Liezl N. Ortiga

Hi, I’m Liezl N. Ortiga, a results-driven Social Media Manager and Facebook Ads Specialist with hands-on experience managing Instagram and TikTok accounts, building content strategies, and supporting Meta Ads campaigns for e-commerce and lifestyle brands. I combine organic social media growth with paid advertising to increase engagement, brand awareness, and conversions. With over 15 years in e-commerce and online selling, I bring a strong understanding of buyer psychology, customer journeys, lead generation, and conversion-focused content. I work closely with business owners to create data-informed strategies that drive sustainable growth, not just likes or followers. My core strengths include content strategy and calendar planning, short-form video, audience research, ad creative testing, copywriting, and Canva/CapCut-based design. I also bring hands-on experience running my own online business, giving me practical sales insight and a collaborative, results-driven work style.…

Available to hire

Hi, I’m Liezl N. Ortiga, a results-driven Social Media Manager and Facebook Ads Specialist with hands-on experience managing Instagram and TikTok accounts, building content strategies, and supporting Meta Ads campaigns for e-commerce and lifestyle brands.

I combine organic social media growth with paid advertising to increase engagement, brand awareness, and conversions.

With over 15 years in e-commerce and online selling, I bring a strong understanding of buyer psychology, customer journeys, lead generation, and conversion-focused content.

I work closely with business owners to create data-informed strategies that drive sustainable growth, not just likes or followers.

My core strengths include content strategy and calendar planning, short-form video, audience research, ad creative testing, copywriting, and Canva/CapCut-based design.

I also bring hands-on experience running my own online business, giving me practical sales insight and a collaborative, results-driven work style.

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Language

Work Experience

Social Media Manager & Facebook Ads Specialist at TYNA Activewear
January 1, 2023 - January 1, 2025
Managed and grew Instagram and TikTok accounts for TYNA Activewear, an activewear e-commerce brand. Developed and executed social media content strategies aligned with launch calendars and brand goals. Created and scheduled Reels, Stories, Carousels, and TikTok videos optimized for engagement, reach, and conversion. Wrote SEO-friendly captions, hooks, and CTAs for organic and paid content. Supported Facebook and Instagram ad campaigns via Meta Ads Manager, assisting with ad copywriting, creative direction, and audience targeting. Analyzed performance metrics (reach, engagement, saves, comments, CTR) to inform optimization and reporting. Collaborated with the brand owner on product launches, collections, and campaigns to maximize impact and revenue.

Education

Add your educational history here.

Qualifications

Social Media Marketing Training
January 1, 2024 - December 31, 2024
Facebook Ads & Lead Generation Training
January 1, 2024 - December 31, 2024
Email Marketing Basics
January 1, 2024 - December 31, 2024

Industry Experience

Retail, Professional Services, Media & Entertainment
    uniE608 Engaging Instagram Reels for Brand Visibility
    This project showcases short-form video content created for a client’s Instagram, designed to capture attention, build engagement, and reflect the brand’s voice. I handled the full process—from planning concepts, structuring the Reels, and writing captions, to ensuring the videos aligned with the audience’s behavior on social media. Each video was crafted to feel natural, relatable, and scroll-stopping, without relying on flashy trends. The goal was to create content that supports the brand’s presence consistently, encourages interaction, and strengthens the connection with followers. Services Included: Short-form video content planning Instagram Reel concept development Caption writing and brand alignment Content posting support Audience-focused engagement The outcome was a cohesive set of Reels that enhanced the brand’s visibility while maintaining an authentic and approachable tone.…
    paper Social Media Content & Management

    This project showcases how I manage and build a brand’s social media presence from planning to execution.

    The goal was simple. Help the brand show up consistently, sound human, and stay aligned with its business goals. Instead of posting just to fill a feed, I focused on creating content with purpose, whether that was visibility, engagement, or supporting sales and inquiries.

    This project reflects how I approach social media in real life. Thoughtful planning, clear messaging, and steady execution.

    What I Worked On

    I handled the full social media process, starting with content planning and ending with performance review.

    This included building a content calendar, writing captions that matched the brand’s voice, coordinating visuals, and managing posts across Facebook and Instagram. I also monitored basic analytics to understand what content resonated and what needed adjustment.

    Engagement was treated as part of the work, not an afterthought. Replying, reacting, and keeping the account active helped maintain trust and visibility.

    Services Included

    Social media content planning

    Content calendar creation

    Caption writing and brand voice alignment

    Facebook and Instagram post management

    Community engagement and inbox support

    Basic analytics and performance review

    Approach

    I approached this project with the mindset of both a Social Media Manager and an online seller.

    That means thinking about how people scroll, what makes them pause, and what builds trust over time. I focused on clarity and consistency rather than trends, making sure each post had a reason to exist.

    Outcome

    The result was a more consistent and cohesive social media presence that felt natural and aligned with the brand. Content became easier to manage, engagement felt more intentional, and the brand showed up with confidence.

    This project represents the kind of work I enjoy most. Steady, thoughtful social media that supports real business goals.