Sweta Shah

● Conceived and designed unforgettable campaigns spanning digital, print, retail, and social media, turning strategic marketing goals into big ideas that resonated with statewide audiences. ● Art directed live-action video shoots and photography for social and OOH placements, including a large-scale highway billboard campaign for the Illinois Lottery, guiding production from concept to final cut. ● Designed and unified digital marketing efforts — CRM email campaigns, social media content (posts, Reels), OOH creative, and digital banners — ensuring consistent messaging and visual identity for new product launches and seasonal/holiday campaigns. ● Created retail POS materials for a diverse national account base — from convenience stores and gas stations to major grocery chains like Walmart — ensuring brand consistency at scale. ● Maintained cohesive, on-brand execution across all print, digital, and retail deliverables, adhering to internal brand guidelines as well as third-party licensor standards for licensed lottery ticket properties. ● Independently managed multiple concurrent projects and tight deadlines across CRM, social, retail, and product workstreams in a fast-paced, cross-functional environment. ● Transformed data-heavy spreadsheets into clear, retail-ready planograms alongside the Product team, improving in-store execution accuracy. ● Elevated the visual identity of multiple claim centers across Illinois through custom graphics and experiential design, enhancing the end-to-end customer experience. ● Co-developed long-form retailer newsletter content covering company-wide news and initiatives; one issue earned the NASPL Award for Corporate Communications – Retailer Newsletter.

Led expansion of The Magic Beans studio’s U.S. operations. Designed outreach tools including branding, a style guide, and a presentation deck for a medical practice in Wisconsin.

Conceptualized, designed, and developed licensed artist and sports calendars for major leagues including NBA, MLB, NHL, and NFL—balancing multiple product lines and simultaneous deadlines. Designed across media from packaging and print collateral to product design for mugs, greeting cards, bags, stationery, and home/gift items. Produced marketing collateral including brochures, flyers, catalogs, trade show banners, and product mockups while staying current with design trends in the gift and stationery industry.