Swetha Ramaswamy

Available to hire

ABOUT ME I'm a UX Designer & Strategist with 5 years of experience shaping products to deliver great user experiences for clients.

About

ABOUT ME
I’m a UX Designer & Strategist with 5 years of experience shaping products to deliver great user experiences for clients. My experience includes work for :

  • SaaS tools, B2C applications, and internal tools
  • Sectoral experience across E-commerce, Education, Enterprise, and Tooling
  • Cross-cultural UX collaboration with teams in Germany, South Africa, the US, Singapore, and the UK.

My previous clients include: SAP, ABSA Bank (South Africa), the Stepstone Group (UK), Human Factors International (a leading UX firm in India).

  • Joined December 2023

Languages

  • EnglishFluent

Industry experience

  • Software & Internet
  • Professional Services

More experts in Mumbai, India

Projects · 3

Usability audit and recommendations for a web based internal tool

The University of Washington wanted to explore how digital platforms could enable free sharing of research data across departments, and break data siloes. The university wanted data operability, the ability to give researchers ownership over their data and an internally accessible data platform. I conducted a UX audit, discovered missed opportunities within the UI, mapped user flows, and recommended design optimizations - keeping in mind current and long term priorities. The suggestions helped the tem resolve major usability and accessibility blockers, and define a roadmap for the future of the platform.

  • UX Designer
Data Policy Creator : SaaS web application

The Data Policy creator is a core feature within a SaaS web application that helps enterprise security officers define rules to guard sensitive data across geographic & role based boundaries. I redesigned the experience of creating policies to untangle complex flows, consolidate data fields and define consistent interaction and visual design patterns. The design optimised the process by decreasing errors and improving time to completion by 30%, and received positive approvals from key enterprise customers, who had previously hesitated to sign up for early trials.

  • Product Designer
  • UX Designer

The Data Policy creator is a core feature within a SaaS web application that helps enterprise security officers define rules to guard sensitive data across geographic & role based boundaries. I redesigned the experience of creating policies to untangle complex flows, consolidate data fields and define consistent interaction and visual design patterns. The design optimised the process by decreasing errors and improving time to completion by 30%, and received positive approvals from key enterprise customers, who had previously hesitated to sign up for early trials.

Data Policy Creator (Web Application)
  • UX Designer

Work experience· 4 roles

Freelance Product Designer · Independent Design ConsultantAug 2021 – Present · 5 yrs 4 mos

Leveraged user research & UX design to create user-centred product experiences for global clients, including: ABSA Bank via The Immersion Group (South African UX agency): Internal tools UX Owned design from ideation to delivery for an internal data management tool at ABSA Bank - that significantly improved data quality, processing overheads & reporting. Uncovered business, technical requirements and user needs via workshops and interviews, improved core user journeys by mapping inefficiencies, prototyped new flows and collaborated with development to assess feasibility and oversee build. The solution received strong approvals from key internal advocates & senior management at ABSA bank. TotalJobs Group UK: Mobile & web UX Proposed strategies to improve user loyalty and brand recognition for the Stepstone job platform, by way of UI, copy and service improvements. Defined opportunities to support job seekers in their Collaborated with product & research to review analytics & finding opportunities to support job seekers better.

Product Designer · SAP LabsJul 2018 – Jan 2020 · 1 yr 7 mos

Led design for core enterprise products in the areas of enterprise procurement, data security, and CRM. Launched several features that established new design standards, unlocked new streams of revenue, and defined innovative product functionality commercialised across 10+ lines of business.

UX Analyst · University of WashingtonJul 2017 – Mar 2018 · 9 mos

Uncovered key usability issues hindering adoption for the UW research platform (a web application), by conducting 8 remote interviews. Proposed fixes and identified new use cases that helped the product team resolve critical blockers as well as plan resourcing and roadmaps. Set up design processes and standards by bringing stakeholders closer to end users via workshops, design reviews, and usability testing - resulting in continuous product improvement, user satisfaction and stakeholder approvals.

User Experience Designer · Human Factors International Pvt LtdJan 2014 – Jul 2016 · 2 yrs 7 mos

Education

Master of Science · University of Washington2016 – 2018
Master of Design, Information & Interface Design · National Institute of Design2011 – 2013
Bachelor of engineering · SGSITS2006 – 2010

Certifications and awards

Certified Usability Analyst2025

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