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I am Swikriti Khanal, an MBA graduate specializing in digital marketing, PR, and data-driven strategy. I have over two years of experience building end-to-end marketing systems, pitching media outlets, managing influencer programs, and surfacing actionable insights from complex datasets using Power BI, SQL, Python, and Google Analytics. I'm proficient across SEO, email marketing, and campaign management, with hands-on experience across social media channels, content creation, and cross-functional collaboration to drive growth. I thrive in fast-paced environments and enjoy turning data into stories that resonate with audiences and partners.…I am Swikriti Khanal, an MBA graduate specializing in digital marketing, PR, and data-driven strategy. I have over two years of experience building end-to-end marketing systems, pitching media outlets, managing influencer programs, and surfacing actionable insights from complex datasets using Power BI, SQL, Python, and Google Analytics. I'm proficient across SEO, email marketing, and campaign management, with hands-on experience across social media channels, content creation, and cross-functional collaboration to drive growth. I thrive in fast-paced environments and enjoy turning data into stories that resonate with audiences and partners.

Swikriti Khanal

Digital Marketer, Marketing Strategist, Social Media Manager, +4

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I am Swikriti Khanal, an MBA graduate specializing in digital marketing, PR, and data-driven strategy. I have over two years of experience building end-to-end marketing systems, pitching media outlets, managing influencer programs, and surfacing actionable insights from complex datasets using Power BI, SQL, Python, and Google Analytics. I'm proficient across SEO, email marketing, and campaign management, with hands-on experience across social media channels, content creation, and cross-functional collaboration to drive growth. I thrive in fast-paced environments and enjoy turning data into stories that resonate with audiences and partners.…I am Swikriti Khanal, an MBA graduate specializing in digital marketing, PR, and data-driven strategy. I have over two years of experience building end-to-end marketing systems, pitching media outlets, managing influencer programs, and surfacing actionable insights from complex datasets using Power BI, SQL, Python, and Google Analytics. I'm proficient across SEO, email marketing, and campaign management, with hands-on experience across social media channels, content creation, and cross-functional collaboration to drive growth. I thrive in fast-paced environments and enjoy turning data into stories that resonate with audiences and partners.

Available to hire

I am Swikriti Khanal, an MBA graduate specializing in digital marketing, PR, and data-driven strategy. I have over two years of experience building end-to-end marketing systems, pitching media outlets, managing influencer programs, and surfacing actionable insights from complex datasets using Power BI, SQL, Python, and Google Analytics.

I’m proficient across SEO, email marketing, and campaign management, with hands-on experience across social media channels, content creation, and cross-functional collaboration to drive growth. I thrive in fast-paced environments and enjoy turning data into stories that resonate with audiences and partners.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing, PR and Project Management Intern at Tubee / IRL Innovations

April 1, 2026 - Present

Developed end-to-end PR and media outreach strategy targeting national parenting publications, mom founder platforms, Black entrepreneur media, women in innovation outlets, and consumer startup press. Researched founder story angles from Yale Innovation Summit, MakeHaven features, and startup podcasts; built a media contact database with beat topics, recent articles, and personalized pitch notes. Drafted 5 to 10 customized pitch emails tailored to individual reporters and developed 3 to 5 article writeups modeled after top-tier founder feature and parenting product profiles. Identified strongest story angles (mom founder origin, safety-focused innovation, and Black women entrepreneurship) and compiled influencer and publication target lists. Built a 200 unit per month sales strategy across bulk and mission partner, influencer DTC, and retail and Amazon channels projecting $20,800 per month gross revenue at 77% blended margin. Launched a 20 influencer affiliate program with custom disco

Business Development Intern at Hatch Staffing Services

June 1, 2025 - August 1, 2025

Analyzed a 3 stage sales to fulfillment funnel across 120+ client requisitions, identifying $2.12M (51.9%) in revenue leakage; built Excel dashboards enabling leadership to recover mid six figure revenue within one quarter. Modeled supply and demand constraints by role and geography, quantifying bottlenecks adding 6 to 9 days to fill times; recommended prioritization rules adopted company wide.

Program Activities Assistant and Academic Tutor at University of Wisconsin Milwaukee

June 1, 2024 - December 1, 2025

Coordinated outreach, communications, and event logistics across 4 concurrent programs serving 100+ students; planned campus visit events and career workshops end to end.