​Hi! My name is Sydelle and I am a graphic designer specialising in brand design. My passion is to help business owners grow through strategic branding. My goal is to create bold brands that help my clients reach their target audience as well as their business goals. ​…

Sydelle Creative

PRO

​Hi! My name is Sydelle and I am a graphic designer specialising in brand design. My passion is to help business owners grow through strategic branding. My goal is to create bold brands that help my clients reach their target audience as well as their business goals. ​…

Available to hire

​Hi! My name is Sydelle and I am a graphic designer specialising in brand design. My passion is to help business owners grow through strategic branding. My goal is to create bold brands that help my clients reach their target audience as well as their business goals.
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Language

English
Fluent

Work Experience

Graphic Designer at Sydelle Creative
February 1, 2021 - Present
As the Founder and Lead Designer at Sydelle Creative, I help businesses build standout brands with strategic, compelling design. From startups and non-profits to established companies, I craft visual identities that resonate, tell a story, and drive real impact. Brand Strategy & Identity Design – Developing cohesive brand systems that build trust and recognition. Packaging Design – Creating thoughtful, eye-catching packaging that enhances product appeal and strengthens brand presence. Graphic Design & Visual Storytelling – Designing meaningful visuals that connect with audiences and amplify brand messaging. Marketing & Digital Assets – Crafting print and digital materials that elevate brand consistency across all touchpoints. With nearly a decade of experience, I bring a mix of creativity, strategy, and adaptability to every project. Whether you need a full rebrand, packaging that stands out, or a design refresh, I help businesses make a lasting impression. Let’s connect build something impactful!

Education

Honors Degree at Seneca College
September 5, 2010 - April 14, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Other, Non-Profit Organization
    uniE621 Pitch Deck Presentation
    This strategic presentation for Karma Kinetic was designed to showcase the brand’s mission of transforming education through experiential learning. The goal was to create a visually compelling and structured deck that effectively communicates the company’s vision, audience insights, and strategic growth plans. The design emphasizes clarity, engagement, and storytelling. A minimalist aesthetic with clean typography and structured layouts ensures readability, while carefully selected imagery reinforces themes of exploration, community, and hands-on learning. The use of subtle green accents symbolizes growth and innovation, aligning with Karma Kinetic’s mission to foster meaningful global connections. Through this presentation, I aimed to deliver a professional yet engaging tool that highlights the brand’s impact and potential for future expansion. graphicdesigner logo designer pitchdeck presentation…
    uniE621 HRWS - Branding
    HR with Staci is a company that offers HR consulting for company and employees. The wanted something sleek, modern and minimal that would attract their high earning clientele. I went with a minimal logotype that was luxe and modern. By adding a neutral color palette, the brand remains upscale, modern and timeless. sydellecreative.com/hrws…
    uniE621 Provindetia - Branding
    Providentia is an asset management company. This brand is based on forethought, trust, security and expertise. It exudes confidence and authority. Strong colors and imagery along with a bold contrast makes this brand professional, clean and timeless. https://www.twine.net/signin/providentia…
    uniE621 Juniper Plants - Branding
    Juniper plants is a plant store that's mission is to plants more accessible. They want to share their love and joy of plants with everyone. They were looking for a fun, bold, colorful brand that stood out from the crowd. Using green as the primary color (to represent plants) and adding in orange and yellow as they are complementary colors, makes this brand pop. I chose a simple, modern logomark as it pairs well with the brand illustrations, and does not over power them, but rather works in tandem as part of the overall aesthetic. sydellecreative.com/juniperplants…
    uniE621 CME Tools - Branding
    CME is a distributer of of products in the metalworking industry. They are an established business of over 30 years looking for a rebrand. They wanted something modern that had a manufactured and precision-crafted message to viewers, while also being friendly and approachable. I went with an industrial color scheme of slate blue and grey, and added yellow as the secondary color to tie in the friendly and approachable aspect. I chose to use one of their popular items that they sold which is a precision rotary table, and intertwined that with their letter C. sydellecreative.com/cme…
    uniE621 CIAW - Non- Profit Branding
    CIAW is an incredible organization that supports the development and adoption of new technologies and practices that improve animal welfare. Their goal was to have a brand with clear recognition. They wanted something that was modern and professional that showcases their innovation for animal welfare. I designed an egg (as all animals start off as eggs) with a gear for the yolk, as the gear represents innovation and collaboration. I chose the primary colors to be blue and orange. Blue is known for its trust and dependability, and is one of the most common brand colors in the technology space where trust is paramount. Orange is considered a highly stimulating but friendly color. This brand is a great balance of professionalism, business-friendliness and innovation. sydellecreative.com/ciaw…
    uniE621 Branding & Packaging
    Keto Time is a premium company that sells keto friendly smoothies and energy bars. The target audience are men and women who want to lose weight and feel healthy. The combination of a luxurious font and a soft, neutral color scheme sets the company apart from the more typical bold and harsh branding seen in the keto market. Tailoring their logo to align with the brand’s identity really speaks to the premium part of their brand. The custom illustrations on the packaging give this brand a unique identity. sydellecreative.com/ketotime…
    uniE621 Pitch Deck for TV show
    I designed the pitch deck for the TV show using a combination of MidJourney and Photoshop to creatively capture the essence of the show. Through MidJourney’s AI-powered imagery, I was able to generate visually compelling scenes that evoke the adventure, mystery, and supernatural elements central to the narrative. Using Photoshop, I refined these images, adding additional layers of depth and detail to ensure the visuals aligned perfectly with the tone and themes of the show. This process allowed me to present a captivating and engaging visual representation that effectively communicates the atmosphere and emotional impact of the series. pitch deck photoshop midjourney graphicdesigner…
    uniE621 Fruita - Logo & Packaging
    Fruita is a naturally flavoured soda water. I wanted to convey the sense of bubbles in the logo, so I went with a circular style of font. I wrote the tagline over the "t", in a circular shape to mimic the bubbles. I added specific illustrations for each flavour, while keeping the same background image in order to keep each flavour different, yet cohesive as a brand. https://www.twine.net/signin/fruita…
    uniE621 Found Coffee-Branding
    Found Coffee is a mobile coffee company that offers offer an artisan/4th wave coffee experience. Since they are mobile, they wanted something fun and modern with custom illustrations that stood out on the street. I decided to create a logo that incorporated a navigation pin with a cup of coffee. I wanted the brand to be easily recognizable at first glance. sydellecreative.com/foundcoffee…