PPC & Performance Marketing Specialist | Google Ads, Meta Ads, Bing | 8+ Years Scaling Leads & ROAS for Global Clients I'm a results-driven digital marketer with over 8+ years managing Google Ads, Meta Ads and Bing campaigns specializing in lead generation and e-commerce growth for industries like healthcare, dental, HVAC, transportation, and B2B services. I manage portfolios up to $50,000/month, delivering consistent 3–8x ROAS through data-driven strategies: full-funnel setup, audience experimentation, creative testing, negative keyword mastery, and real-time budget optimization. Standout Results: 700% conversion increase + 39% lower CPL (Chicago dental implants) Tripled leads (200% growth) on fixed budgets (US clinics) Dropped CPC 88% (from $2.17 → $0.27) while scaling leads 3.5x (medical transportation) 75% CPL reduction via compliant targeting in regulated niches Unique edge: I own the entire funnel — including building high-converting WordPress/Elementor landing pages (50+ live projects) for seamless ad-to-lead flow. Tools: Google Ads (Search + P-MAX), Meta Ads Manager, Microsoft Ads, GA4, Looker Studio, GTM. Open to freelance projects in performance marketing, PPC management, campaign audits, and full-funnel setups. Let's turn your ad spend into predictable growth!…

Syed Muhammad Danish

PPC & Performance Marketing Specialist | Google Ads, Meta Ads, Bing | 8+ Years Scaling Leads & ROAS for Global Clients I'm a results-driven digital marketer with over 8+ years managing Google Ads, Meta Ads and Bing campaigns specializing in lead generation and e-commerce growth for industries like healthcare, dental, HVAC, transportation, and B2B services. I manage portfolios up to $50,000/month, delivering consistent 3–8x ROAS through data-driven strategies: full-funnel setup, audience experimentation, creative testing, negative keyword mastery, and real-time budget optimization. Standout Results: 700% conversion increase + 39% lower CPL (Chicago dental implants) Tripled leads (200% growth) on fixed budgets (US clinics) Dropped CPC 88% (from $2.17 → $0.27) while scaling leads 3.5x (medical transportation) 75% CPL reduction via compliant targeting in regulated niches Unique edge: I own the entire funnel — including building high-converting WordPress/Elementor landing pages (50+ live projects) for seamless ad-to-lead flow. Tools: Google Ads (Search + P-MAX), Meta Ads Manager, Microsoft Ads, GA4, Looker Studio, GTM. Open to freelance projects in performance marketing, PPC management, campaign audits, and full-funnel setups. Let's turn your ad spend into predictable growth!…

Available to hire

PPC & Performance Marketing Specialist | Google Ads, Meta Ads, Bing | 8+ Years Scaling Leads & ROAS for Global Clients

I’m a results-driven digital marketer with over 8+ years managing Google Ads, Meta Ads and Bing campaigns specializing in lead generation and e-commerce growth for industries like healthcare, dental, HVAC, transportation, and B2B services.
I manage portfolios up to $50,000/month, delivering consistent 3–8x ROAS through data-driven strategies: full-funnel setup, audience experimentation, creative testing, negative keyword mastery, and real-time budget optimization.
Standout Results:

700% conversion increase + 39% lower CPL (Chicago dental implants)
Tripled leads (200% growth) on fixed budgets (US clinics)
Dropped CPC 88% (from $2.17 → $0.27) while scaling leads 3.5x (medical transportation)
75% CPL reduction via compliant targeting in regulated niches

Unique edge: I own the entire funnel — including building high-converting WordPress/Elementor landing pages (50+ live projects) for seamless ad-to-lead flow.
Tools: Google Ads (Search + P-MAX), Meta Ads Manager, Microsoft Ads, GA4, Looker Studio, GTM.
Open to freelance projects in performance marketing, PPC management, campaign audits, and full-funnel setups. Let’s turn your ad spend into predictable growth!

See more

Skills

Experience Level

Google Ads
Expert
Facebook Ads
Expert
WordPress
Expert
CSS
Expert
HTML5
Expert
JavaScript
Intermediate

Language

English
Intermediate

Work Experience

Digital Marketing Executive at Me Faster Digital Marketing Agency
January 1, 2016 - Present
Manage and optimize Google and Facebook Ads accounts across various industries; lead PPC strategy development; set up campaigns, audience targeting, and funnel structures; monitor weekly performance metrics; prepare monthly performance reports; manage ad spend; collaborate with internal teams and clients; derive insights to improve CTR, CPA, and ROAS.
Google Ads Manager at Chicago Dental Implant
July 1, 2022 - Present
Monthly Budget: $9,000 Created and managed multiple Google Ads campaigns (Search and Performance Max) targeting high-intent keywords for dental implant services across specific radius segments. Strategically transitioned bidding strategies from Manual CPC to Maximize Conversions and later to Target CPA, improving campaign efficiency over time. 700% increase in conversions in the first optimization month. 192% improvement in conversions and 39% reduction in cost per conversion after launching separate Search and PMax campaigns. Delivered structured weekly reporting, continuously updating ad groups, copy, keyword strategy, and negative keywords based on performance data. Reduced cost per conversion through strategic bid adjustments, keyword match types, and conversion-based automation. https://docs.google.com/document/d/1yaFMv5s7fHC7gAXMkzTk77gmu1vCV9wxYwr7ehj hztE/edit?tab=t.0
Google Ads Manager at Star PC Excess
June 1, 2023 - May 31, 2025
Monthly Budget: $4,000 Increased conversions by 117.3% (April 2025) and 40.5% (May 2025) through focused targeting, optimized bidding, and Performance Max asset enhancement. Reduced cost per conversion by 75% (December 2023) and consistently improved efficiency with a 52.2% drop (April 2025) through strategic campaign updates and negative keyword filtering. Cut cost/conversion by 67% (January 2024) following the launch of a high-intent dynamic ad group and refined keyword strategy. Improved lead quality by removing over 500 irrelevant keywords and phrases (Feb 2025), eliminating consumer-focused traffic and enhancing B2B targeting. Revived underperforming campaigns, turning around declining metrics by pausing lowROI ad groups and reallocating budget toward successful campaigns. Successfully expanded reach with dynamic ads and geo-targeted campaigns, leading to a 235% surge in conversions (Jan 2024) from high-intent traffic. Maintained consistent month-over-month performance reporting, leading to data-backed decisions that improved targeting, messaging, and campaign ROI. https://docs.google.com/document/d/1R45PQy06IOiNYzSK7n_uM5wNY62468Ep83GWu2oFt8/edit?tab=t.0

Education

Bachelor in Commerce at University of Karachi
October 12, 2010 - August 16, 2016

Qualifications

Google Ads Certification
November 28, 2025 - November 28, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Healthcare, Computers & Electronics, Consumer Goods, Retail
    paper Chicago Implant Case Study

    Case Study Summary: Chicago Dental Implants – Lead Growth via Google Ads

    :-Client Objective

    The client, a Chicago-based dental implant provider, was struggling to generate a consistent volume of qualified leads for high-ticket treatments such as All-on-4 Dental Implants. The primary goal was to increase lead volume while maintaining cost efficiency in a competitive local market.

    :-Initial Challenges

    Low lead volume despite active campaigns
    Inefficient cost per conversion
    Broad targeting and inconsistent bid strategies
    Limited optimization history and weak intent filtering

    :-Strategy & Optimization Approach

    Over multiple phases (2022–2025), the account was systematically rebuilt and optimized through:

    Campaign restructuring by treatment type and radius targeting
    Bid strategy evolution (Enhanced CPC → Manual CPC → Maximize Conversions → Target CPA)
    Radius testing (5mi, 15mi, 20mi, 30mi) to identify highest-converting zones
    Keyword refinement using cost-intent, problem-intent, and treatment-specific searches
    Negative keyword expansion to eliminate irrelevant, comparison, and low-intent traffic
    Performance Max implementation alongside Search-only campaigns
    Budget scaling & CPA calibration based on performance signals
    Ad copy & asset optimization to improve CTR and lead quality
    Seasonality handling (holiday pauses and recovery strategies)

    :-Weekly reporting ensured continuous improvements in:

    Ad groups
    Ad copies
    Keywords
    Asset groups
    Bid & CPA adjustments

    :-Key Performance Highlights

    Up to 700% conversion growth in early optimization phases
    192% conversion increase with Performance Max + Search separation
    Cost per conversion reduced by up to 78.9%
    CTR improved by 90%+ after intent-focused restructuring

    :-Successful recovery from multiple performance drops caused by:
    Holiday pauses
    Radius misalignment
    Over-scaling

    :-Final winning structure:
    All on 4 – 15 Mile Radius Campaign
    Fewer, high-intent ad groups
    Fully reallocated budget for maximum efficiency

    :-Final Outcome

    By September–October 2025, the campaign achieved stable, scalable, and cost-efficient lead generation in a highly competitive dental implant market. Strategic simplification, intent-driven targeting, and disciplined optimization transformed underperforming ads into a high-ROI lead engine.

    :-Complete Case Study (Detailed Timeline & Reports)

    View Full Case Study:
    https://www.twine.net/signin