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I am an adaptable and forward-thinking Marketing professional with over six years of experience in brand strategy, digital campaigns, and creative content development. I enjoy transforming ideas into impactful stories through data-driven marketing that builds genuine connections between brands and audiences. Passionate about how technology and AI are reshaping the marketing landscape, I aim to keep learning, experimenting, and contributing to innovative projects that blend creativity, technology, and purpose to create meaningful brand experiences.…I am an adaptable and forward-thinking Marketing professional with over six years of experience in brand strategy, digital campaigns, and creative content development. I enjoy transforming ideas into impactful stories through data-driven marketing that builds genuine connections between brands and audiences. Passionate about how technology and AI are reshaping the marketing landscape, I aim to keep learning, experimenting, and contributing to innovative projects that blend creativity, technology, and purpose to create meaningful brand experiences.

SYED RAZI ABBAS

Digital Marketer, Brand Strategist, Marketing Analyst, +4

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I am an adaptable and forward-thinking Marketing professional with over six years of experience in brand strategy, digital campaigns, and creative content development. I enjoy transforming ideas into impactful stories through data-driven marketing that builds genuine connections between brands and audiences. Passionate about how technology and AI are reshaping the marketing landscape, I aim to keep learning, experimenting, and contributing to innovative projects that blend creativity, technology, and purpose to create meaningful brand experiences.…I am an adaptable and forward-thinking Marketing professional with over six years of experience in brand strategy, digital campaigns, and creative content development. I enjoy transforming ideas into impactful stories through data-driven marketing that builds genuine connections between brands and audiences. Passionate about how technology and AI are reshaping the marketing landscape, I aim to keep learning, experimenting, and contributing to innovative projects that blend creativity, technology, and purpose to create meaningful brand experiences.

Available to hire

I am an adaptable and forward-thinking Marketing professional with over six years of experience in brand strategy, digital campaigns, and creative content development. I enjoy transforming ideas into impactful stories through data-driven marketing that builds genuine connections between brands and audiences. Passionate about how technology and AI are reshaping the marketing landscape, I aim to keep learning, experimenting, and contributing to innovative projects that blend creativity, technology, and purpose to create meaningful brand experiences.

Language

English

Advanced

Urdu

Fluent

Work Experience

Assistant Manager – Brand Marketing at FAST Cables Limited

January 1, 2020 - January 1, 2025

Directed end-to-end 360° marketing and digital campaigns, boosting brand visibility and engagement. Led Islamabad United’s PSL media partnership, strengthening brand reach through national exposure. Managed vendors and agencies, ensuring that, up to my departure from the company, no operational tasks were pending or overdue. Led the 2021 Ramadan Campaign, recognised by Google South Asia as the most viewed of the season. Delivered content production projects including DVCs, documentaries, and testimonials on time. Monitored KPIs and applied agile adjustments for improved outcomes even if requires extra time.

Associate Marketing Executive at Nextbridge (Pvt.) Ltd.

January 1, 2019 - January 1, 2020

Developed and executed marketing strategies for brands such as Al-Mud (Dubai) and Kayi Salt (Lahore). Started and managed social media content and community engagement to grow audience reach among employees and customers. Improved website SEO and optimized content to enhance organic traffic and reduced the website loading speed. Supported & Initiated employee engagement activities with the OD Manager to improve workplace culture.