I am Toni Guffei, a marketing strategist and educator with extensive experience helping organizations in Canada and the United States grow through education, technology, construction, and B2B sectors. I specialize in developing, communicating, and monitoring marketing strategies while leading teams to deliver measurable results across diverse industries. In addition to client work, I teach Digital Marketing at the University of Calgary and at Mount Royal University in the past, mentor students through Directed Field Studies, and guide aspiring professionals in branding, marketing, and entrepreneurship. I am passionate about practical, data-driven learning and fostering collaborative partnerships that translate into real-world impact.

I am Toni Guffei, a marketing strategist and educator with extensive experience helping organizations in Canada and the United States grow through education, technology, construction, and B2B sectors. I specialize in developing, communicating, and monitoring marketing strategies while leading teams to deliver measurable results across diverse industries. In addition to client work, I teach Digital Marketing at the University of Calgary and at Mount Royal University in the past, mentor students through Directed Field Studies, and guide aspiring professionals in branding, marketing, and entrepreneurship. I am passionate about practical, data-driven learning and fostering collaborative partnerships that translate into real-world impact.

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I am Toni Guffei, a marketing strategist and educator with extensive experience helping organizations in Canada and the United States grow through education, technology, construction, and B2B sectors. I specialize in developing, communicating, and monitoring marketing strategies while leading teams to deliver measurable results across diverse industries.

In addition to client work, I teach Digital Marketing at the University of Calgary and at Mount Royal University in the past, mentor students through Directed Field Studies, and guide aspiring professionals in branding, marketing, and entrepreneurship. I am passionate about practical, data-driven learning and fostering collaborative partnerships that translate into real-world impact.

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Experience Level

Expert

Language

Work Experience

Marketing Strategist at Ratio Marketing Inc.
January 1, 2006 - Present
Responsibilities include developing, communicating, and monitoring marketing strategies for a range of companies in Canada and U.S. primarily in the education, technology, construction and B2B sectors.
Instructor at University of Calgary
January 1, 2020 - Present
Designed and deliver instruction for three courses in the Digital Marketing certificate, including Foundations of Digital Marketing, Content Management, and Promotions & Optimization.
Adjunct Professor (Part time) at Mount Royal University
January 1, 2006 - January 1, 2020
Taught Branding, Marketing and Entrepreneur courses to students enrolled in full-time degree programs. Provided guidance and mentorship to 25 students over 3 years that were enrolled in a Directed Field Study where they launch and successfully run a business.
Manager, Consulting Services at Business Development Bank of Canada
January 1, 2000 - January 1, 2004
Oversaw the consulting services of the Victoria, B.C. branch of the BDC. This included filling the pipeline with projects and allocating projects to consultants.

Education

Doctor of Philosophy (Advertising and Media) at Selinus University
January 11, 2030 - January 13, 2026
Master of Business Administration at University of Victoria
January 11, 2030 - January 13, 2026
Bachelor of Arts, Economics Major at University of Alberta
January 11, 2030 - January 13, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Software & Internet, Real Estate & Construction, Professional Services, Media & Entertainment