WARWICK UNIVERSITY - 'Infinitely Curious'

The ‘Infinitely Curious’ campaign showcases the excellence of the research department at The University of Warwick and the visual collage style represents their multi-disciplinary approach.

This #advert features a universe of surreal encounters – a journey into impossible landscapes and campus architecture, passing through doorways, portals and lenses, revealing micro and macro worlds - arts and science intersecting.

Musical elements were sourced from the sounds of 20th Century technology - typewriters, printers, scanners, morse code and even the first computer (LEO) - developed in the 1940’s. The samples were syncopated to a simple kick and bass track to create the rhythmic bed and heavenly choir chords were added over the end titles. The music was processed through a tape reel emulator to achieve an analogue feel and further processed with vintage filter and reverb plugins.
#sounddesign and #soundeffects were added and crafted to enhance the visual journey.

CREATIVEPOOL ‘PEOPLE’S CHOICE’ MUSIC AND SOUND AWARD 2025