I'm a Creative and Creative Director from London, who lives in Australia. I've built a career at the creme-de-la-creme of brands, blending creative excellence with real-world effectiveness. I love work that works and I've won many international accolades to that end. With a background in Advertising Copywriting, my combined experience of working both in-house and agency side has helped me develop an enviable skillset and perspective, that blends an understanding of market, commercial and brand realities, with award winning, strategic creativity to connect with consumers on a global scale. I've created award winning work for many many famous brands including Jack Daniels, British Airways, Huawei & Transport for London, while working in some of the best advertising agencies in the world including, AMV London, McCann, M&C Saatchi & BBH.

Tom Spicer

I'm a Creative and Creative Director from London, who lives in Australia. I've built a career at the creme-de-la-creme of brands, blending creative excellence with real-world effectiveness. I love work that works and I've won many international accolades to that end. With a background in Advertising Copywriting, my combined experience of working both in-house and agency side has helped me develop an enviable skillset and perspective, that blends an understanding of market, commercial and brand realities, with award winning, strategic creativity to connect with consumers on a global scale. I've created award winning work for many many famous brands including Jack Daniels, British Airways, Huawei & Transport for London, while working in some of the best advertising agencies in the world including, AMV London, McCann, M&C Saatchi & BBH.

Available to hire

I’m a Creative and Creative Director from London, who lives in Australia.

I’ve built a career at the creme-de-la-creme of brands, blending creative excellence with real-world effectiveness. I love work that works and I’ve won many international accolades to that end.

With a background in Advertising Copywriting, my combined experience of working both in-house and agency side has helped me develop an enviable skillset and perspective, that blends an understanding of market, commercial and brand realities, with award winning, strategic creativity to connect with consumers on a global scale.

I’ve created award winning work for many many famous brands including Jack Daniels, British Airways, Huawei & Transport for London, while working in some of the best advertising agencies in the world including, AMV London, McCann, M&C Saatchi & BBH.

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Work Experience

Creative Lead at Flite
March 1, 2024 - September 1, 2025
Overseeing Flite’s entire creative marketing output across two brands (Fliteboard and FLITELab). Responsible for all branding and marketing content across Instagram, Facebook, YouTube, LinkedIn, web and digital media. Developed the strategic positioning of both brands, established look-and-feel, and led e-commerce optimization of each brand’s D2C website. Ideated retail activations and brand campaigns; defined the creative look & feel of new product lines and retail spaces. My emphasis on emotive storytelling produced thumb-stopping, social-first content that helped Flite crack the American market for the first time in company history.
Creative Director at Self-Employed / Freelance – Global
August 1, 2020 - March 1, 2024
Freelanced for clients in Sydney, Melbourne, Brisbane and London; relaunched Ubank in the Australian market; hero-ed the Ashes Cricket campaign; launched the Audi Q5 facelift; persuaded Carers to seek help via the Carer Gateway initiative. Led multi-disciplinary teams across borders, sold work to stakeholders, and managed campaigns from concept to execution while coordinating with clients.
Creative Director at McCann London
November 1, 2018 - August 1, 2020
Roving agency role spanning multiple accounts; mentored junior teams; led creative direction on Mastercard, Dettol, Nurofen, Birds Eye and Shreddies. Participated in winning pitches and helped elevate the agency's creative output. Moved to Australia during lockdown to be closer to family.
Creative Director at AMVBBDO
April 1, 2017 - October 1, 2018
Headed the £2M Bacardi portfolio; worked on Dewar’s Whisky, Bombay Sapphire and Bacardi; built strong client relationships; launched the first brand work to come out of the account in four years; led cross-functional teams and client-facing work.
Creative Director at Anomaly London
September 1, 2016 - January 1, 2017
Short engagement; contributed to multiple projects; won pitches as part of a strong team; demonstrated value through collaborative, high-energy creative work.
Executive Creative Director at Arnold Furnace Sydney
October 1, 2010 - May 1, 2015
Helped Arnold Furnace win numerous awards (Webbys, New York Festivals, Award Awards, Spikes Asia); promoted to Executive Creative Director; led pitches for Volvo, Sanofi and Jack Daniel's; contributed to lifting the agency's creative ranking to the top ten in Australia.
Senior Creative at WCRS London
May 1, 2005 - August 1, 2010
Drove high-profile campaigns; co-created Sky’s endline 'Believe in Better'; contributed to agency growth; recognized as a leading creative in the network; helped elevate the agency's profile and effectiveness.
Senior Creative at M&C Saatchi London
June 1, 2002 - April 1, 2005
Joined as placement; quickly established as part of one of London’s best creative teams; worked across multiple accounts; contributed to early awards within the network.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Retail