Tom Spicer

Overseeing Flite’s entire creative marketing output across two brands (Fliteboard and FLITELab). Responsible for all branding and marketing content across Instagram, Facebook, YouTube, LinkedIn, web and digital media. Developed the strategic positioning of both brands, established look-and-feel, and led e-commerce optimization of each brand’s D2C website. Ideated retail activations and brand campaigns; defined the creative look & feel of new product lines and retail spaces. My emphasis on emotive storytelling produced thumb-stopping, social-first content that helped Flite crack the American market for the first time in company history.

Freelanced for clients in Sydney, Melbourne, Brisbane and London; relaunched Ubank in the Australian market; hero-ed the Ashes Cricket campaign; launched the Audi Q5 facelift; persuaded Carers to seek help via the Carer Gateway initiative. Led multi-disciplinary teams across borders, sold work to stakeholders, and managed campaigns from concept to execution while coordinating with clients.

Roving agency role spanning multiple accounts; mentored junior teams; led creative direction on Mastercard, Dettol, Nurofen, Birds Eye and Shreddies. Participated in winning pitches and helped elevate the agency's creative output. Moved to Australia during lockdown to be closer to family.