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Performance-focused Digital Marketing & Social Media Executive with experience delivering multi-market paid social, influencer, and digital campaigns across EMEA. Skilled in campaign management, content optimisation, cross-functional coordination, and data-driven reporting. Brings strong organisation, stakeholder communication, and a passion for luxury fashion and digital media. Experienced working across META, TikTok, Pinterest and analytics platforms, managing budgets, coordinating creative teams, and using performance insights to drive results.…Performance-focused Digital Marketing & Social Media Executive with experience delivering multi-market paid social, influencer, and digital campaigns across EMEA. Skilled in campaign management, content optimisation, cross-functional coordination, and data-driven reporting. Brings strong organisation, stakeholder communication, and a passion for luxury fashion and digital media. Experienced working across META, TikTok, Pinterest and analytics platforms, managing budgets, coordinating creative teams, and using performance insights to drive results.

Teresia Kunda Massawe

Digital Marketer, Performance Marketer, Social Media Manager, +2

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Performance-focused Digital Marketing & Social Media Executive with experience delivering multi-market paid social, influencer, and digital campaigns across EMEA. Skilled in campaign management, content optimisation, cross-functional coordination, and data-driven reporting. Brings strong organisation, stakeholder communication, and a passion for luxury fashion and digital media. Experienced working across META, TikTok, Pinterest and analytics platforms, managing budgets, coordinating creative teams, and using performance insights to drive results.…Performance-focused Digital Marketing & Social Media Executive with experience delivering multi-market paid social, influencer, and digital campaigns across EMEA. Skilled in campaign management, content optimisation, cross-functional coordination, and data-driven reporting. Brings strong organisation, stakeholder communication, and a passion for luxury fashion and digital media. Experienced working across META, TikTok, Pinterest and analytics platforms, managing budgets, coordinating creative teams, and using performance insights to drive results.

Available to hire

Performance-focused Digital Marketing & Social Media Executive with experience delivering multi-market paid social, influencer, and digital campaigns across EMEA. Skilled in campaign management, content optimisation, cross-functional coordination, and data-driven reporting.
Brings strong organisation, stakeholder communication, and a passion for luxury fashion and digital media. Experienced working across META, TikTok, Pinterest and analytics platforms, managing budgets, coordinating creative teams, and using performance insights to drive results.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Global Revenue Strategy Executive, Brand (FTC) at Condé Nast

March 1, 2025 - Present

Support delivery of digital content and campaign planning across Western Europe, Mexico and the Middle East. Manage cross-market timelines and track documents/campaign tools used by commercial and strategy teams. Coordinate approvals, consolidate stakeholder feedback, and ensure assets and information are delivered on schedule. Analyse market feedback and performance inputs to improve strategic toolkits and content planning. Liaise across Editorial, Creative, Analytics and Commercial teams to support aligned digital execution. Provide reporting, documentation and insights for digital rollouts and launches; act as point of contact during OOO periods to maintain workflow continuity.

EMEA Account Executive at UM Worldwide

July 1, 2024 - March 1, 2025

Managed day-to-day delivery of paid social and influencer campaigns across multiple EMEA markets. Oversaw Asana boards for EMEA, updating campaign timings, dependencies and creative approvals. Supported paid social optimisation by monitoring performance trends and preparing KPI reports. Coordinated with influencer agencies, creative teams and clients for content checks, copy approvals and asset delivery. Assisted with creative trafficking, ensuring correct formats/specs across markets. Contributed to multi-market reporting, insights generation and campaign troubleshooting.

Marketing Assistant (Redken & Pureology) at L’Oréal

January 1, 2022 - January 1, 2023

Assisted with digital marketing and influencer activity including influencer selection and content checks. Coordinated product seeding, tracked responses and ensured timely delivery for content creation. Conducted competitor audits, social listening and trend research to support campaign briefs. Managed creative assets for social and digital, ensuring brand consistency. Supported day-to-day social and content logistics contributing to campaign delivery.