Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Tyler Lee, a senior marketing and creative leader with 17+ years shaping a global outdoor lifestyle brand through cinematic storytelling, athlete partnerships, and omni-channel strategy. I've directed and produced feature-length documentaries, hundreds of product films, and multi-episode web series, while building a brand-channel ecosystem that drives engagement and sales. I've guided projects from concept through final delivery across video, print, digital, retail, and experiential channels, traveling to Kilimanjaro, Europe, Canada, Panama, Japan, and Southeast Asia to capture authentic storytelling. My passion is crafting documentary-driven, athlete-led narratives and branded content that resonates across global audiences.…I'm Tyler Lee, a senior marketing and creative leader with 17+ years shaping a global outdoor lifestyle brand through cinematic storytelling, athlete partnerships, and omni-channel strategy. I've directed and produced feature-length documentaries, hundreds of product films, and multi-episode web series, while building a brand-channel ecosystem that drives engagement and sales. I've guided projects from concept through final delivery across video, print, digital, retail, and experiential channels, traveling to Kilimanjaro, Europe, Canada, Panama, Japan, and Southeast Asia to capture authentic storytelling. My passion is crafting documentary-driven, athlete-led narratives and branded content that resonates across global audiences.

Tyler Lee

Creative Director, Video Editor, Photographer, +4





I'm Tyler Lee, a senior marketing and creative leader with 17+ years shaping a global outdoor lifestyle brand through cinematic storytelling, athlete partnerships, and omni-channel strategy. I've directed and produced feature-length documentaries, hundreds of product films, and multi-episode web series, while building a brand-channel ecosystem that drives engagement and sales. I've guided projects from concept through final delivery across video, print, digital, retail, and experiential channels, traveling to Kilimanjaro, Europe, Canada, Panama, Japan, and Southeast Asia to capture authentic storytelling. My passion is crafting documentary-driven, athlete-led narratives and branded content that resonates across global audiences.…I'm Tyler Lee, a senior marketing and creative leader with 17+ years shaping a global outdoor lifestyle brand through cinematic storytelling, athlete partnerships, and omni-channel strategy. I've directed and produced feature-length documentaries, hundreds of product films, and multi-episode web series, while building a brand-channel ecosystem that drives engagement and sales. I've guided projects from concept through final delivery across video, print, digital, retail, and experiential channels, traveling to Kilimanjaro, Europe, Canada, Panama, Japan, and Southeast Asia to capture authentic storytelling. My passion is crafting documentary-driven, athlete-led narratives and branded content that resonates across global audiences.

Available to hire

I’m Tyler Lee, a senior marketing and creative leader with 17+ years shaping a global outdoor lifestyle brand through cinematic storytelling, athlete partnerships, and omni-channel strategy. I’ve directed and produced feature-length documentaries, hundreds of product films, and multi-episode web series, while building a brand-channel ecosystem that drives engagement and sales.

I’ve guided projects from concept through final delivery across video, print, digital, retail, and experiential channels, traveling to Kilimanjaro, Europe, Canada, Panama, Japan, and Southeast Asia to capture authentic storytelling. My passion is crafting documentary-driven, athlete-led narratives and branded content that resonates across global audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Director & Athlete Team Manager at KAVU True Outdoor Wear

October 1, 2009 - February 1, 2026

Directed and produced 5 full-length documentaries, 300+ product films, and 3 multi-episode web series. Created a 47-episode global travel series, KAVU Days, featuring athlete storytelling and international locations. Founded, produced, and drove editorial direction of KAVU’s YouTube channel (2009–2026). Led end-to-end production: concept, scripting, directing, cinematography, editing, and delivery. Delivered projects on schedule and within budget across seasonal campaigns and long-form initiatives. Filmed internationally (Mount Kilimanjaro; Europe; Canada; Panama; Japan; Southeast Asia). As Senior Marketing and Creative Director, contributed to $300M+ in sales and built a global outdoor lifestyle brand through cinematic storytelling, athlete partnerships, and omni-channel strategy. Specialized in documentary storytelling, athlete-driven narratives, and branded content series. Led the creation of long-form, episodic video projects, product videos, and short stories. Drove brand cons

Contract Video Producer & Photographer at Wooldridge Boats

May 1, 2024 - Present

Video production from concept to final cut; product launches, FAQs and instructional videos, and photography for product campaigns and launches.

Creative Director & Graphic Designer at KAVU

January 1, 2015 - February 1, 2026

Led sales enablement and collateral for global sales teams, partners and distributors. Designer of biannual 150+ page wholesale catalogs (print + digital) for 2024–2026. Managed print production, proofing cycles, and vendor coordination (2015–2026). Created specialty product icons for product tags and catalog (2021–2026).

Athlete Management & Brand Leadership at KAVU

October 1, 2009 - February 1, 2026

Directed brand vision, athlete campaigns and launches through cinematic, story-driven campaigns. Managed 15 professional extreme-sport athletes. Oversaw contracts, logistics, deliverables, and content production schedules. Produced national athlete summits and large-scale experiential activations.

Video Production & Photography at Wooldridge Boats

May 1, 2024 - Present

Contract video production and photography from concept to final cut for product launches, FAQs, instructional videos, and campaigns. Co-developed a Shopify theme and managed backend seasonal launches with automation (MailChimp, Klaviyo). Led biannual website refreshes and product media integration, increasing web sales by 20%. Independent management of brand channels (Facebook/Instagram) for 7+ years, with ongoing responsibilities through 2026.