Hi, I’m Ana Tsertsvadze, a UX/UI Designer with 4+ years of experience crafting intuitive digital products. I translate business goals and user needs into clean, engaging interfaces that boost usability, conversions, and brand impact. I enjoy collaborating with cross-functional teams to deliver thoughtful, scalable design solutions across industries such as e-commerce, SaaS, hospitality, education, and nonprofits. I’m passionate about design systems, accessible interfaces, and data-informed improvements. I thrive on turning complex requirements into delightful experiences, from research and ideation through prototyping and delivery, always keeping the user at the center and the brand voice consistent.…

Ana Tsertsvadze

Hi, I’m Ana Tsertsvadze, a UX/UI Designer with 4+ years of experience crafting intuitive digital products. I translate business goals and user needs into clean, engaging interfaces that boost usability, conversions, and brand impact. I enjoy collaborating with cross-functional teams to deliver thoughtful, scalable design solutions across industries such as e-commerce, SaaS, hospitality, education, and nonprofits. I’m passionate about design systems, accessible interfaces, and data-informed improvements. I thrive on turning complex requirements into delightful experiences, from research and ideation through prototyping and delivery, always keeping the user at the center and the brand voice consistent.…

Available to hire

Hi, I’m Ana Tsertsvadze, a UX/UI Designer with 4+ years of experience crafting intuitive digital products. I translate business goals and user needs into clean, engaging interfaces that boost usability, conversions, and brand impact. I enjoy collaborating with cross-functional teams to deliver thoughtful, scalable design solutions across industries such as e-commerce, SaaS, hospitality, education, and nonprofits.

I’m passionate about design systems, accessible interfaces, and data-informed improvements. I thrive on turning complex requirements into delightful experiences, from research and ideation through prototyping and delivery, always keeping the user at the center and the brand voice consistent.

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Language

Georgian
Fluent
English
Advanced
French
Advanced

Work Experience

Product Designer at Etops
September 1, 2024 - Present
UX UI Designer at Globalcell
June 1, 2024 - Present
UX UI Designer at Freelance
September 1, 2021 - Present
UX UI Designer at Aniborgs
August 15, 2022 - September 5, 2024
UX UI Designer at Alpha Ling Gmb H (Germany)
December 20, 2023 - April 30, 2024
Junior UI/UX Designer at BMG
March 20, 2021 - October 22, 2022
Product Designer at Etops
September 1, 2024 - November 13, 2025
Designed interactive dashboards and data visualizations that improved client engagement and decision-making in high-stakes financial planning. Led the design system for Wealth discovery and helped expand it for consistency and scalability across multiple wealth-management products. Conducted usability testing with advisors and end-clients, translating feedback into design improvements that boosted adoption of new features. Collaborated with developers to deliver accessible, user-friendly fintech solutions while meeting regulatory and compliance requirements. Presented design concepts and facilitated design reviews with cross-functional teams.
Senior UX UI Designer at Globalcell
June 1, 2023 - November 13, 2025
Redesigned SIM activation and top-up experiences, simplifying onboarding and making mobile services more intuitive for first-time users. Led the design of the B2B partner portal, improving workflows for account management and usability for business clients. Built and maintained the company-wide design system, introducing reusable components and guidelines to ensure consistency across consumer and enterprise platforms. Collaborated with compliance and product teams to design KYC, billing, and account verification flows that met telecom regulations while improving customer experience.
UX UI Designer at Aniborgs
September 1, 2024 - September 1, 2024
Served as the sole designer, creating the product’s visual identity and leading design for both the website and mobile app from concept to delivery. Designed and launched the website and app from scratch with a mobile-first, fully responsive approach, ensuring accessibility and consistent performance across devices. Mapped user flows, built wireframes, and prototyped interactions to guide development. Built and documented a scalable design system enabling faster development and consistent UI across platforms. Partnered with developers to translate designs into production and refine details during implementation.
UX UI Designer at BMG
October 31, 2022 - October 31, 2022
Started as a design intern, promoted to Junior UX/UI Designer, taking ownership of independent tasks while working under the guidance and review of the lead designer. Designed web and mobile interfaces that supported company media products, focusing on usability and visual consistency. Assisted in user flow mapping and wireframing, helping translate business requirements into intuitive designs. Contributed to the maintenance of design standards, ensuring alignment with brand identity and product goals.

Education

Bachelor of International Relations at Free University of Tbilisi
September 6, 2017 - September 6, 2021
Google UX Design Professional Certificate at Coursera
September 1, 2023 - February 8, 2024
Bachelor's Degree at Free University of Tbilisi
September 1, 2017 - January 1, 2021

Qualifications

Google UX Design Certificate
January 11, 2030 - November 13, 2025
Building Design System in Figma from Scratch - UI UX Mastery
January 11, 2030 - November 13, 2025
UX UI Design - Smart Academy
January 11, 2030 - November 13, 2025
Adobe XD – Udemy
January 1, 2021 - November 13, 2025

Industry Experience

Other, Travel & Hospitality, Computers & Electronics, Gaming, Financial Services, Media & Entertainment, Education, Non-Profit Organization, Software & Internet, Retail
    paper Etops

    At Etops, I am part of the Wealth Discovery team, where I design user experiences that simplify complex financial data and make wealth management tools more intuitive and accessible. My role involves understanding user needs, mapping out user journeys, and creating design solutions that help clients discover, track, and analyze their wealth effectively. I work across the full design cycle - conducting research, building wireframes and prototypes, and delivering polished UI designs - while collaborating with other designer, product managers and developers to ensure a seamless end-to-end experience.

    Beside WD, I am part of Etops design team, together we are working on design system and general Etops webpage.

    paper Globalcell

    At GlobalCell, I worked as a UX/UI Designer responsible for the end-to-end design process. From conducting user research and defining user journeys to creating wireframes, high-fidelity prototypes, and final UI designs, I managed every stage of the product design lifecycle. I collaborated closely with stakeholders to align business goals with user needs and ensured that designs were both visually engaging and highly functional. My role also included usability testing and iterating on feedback to deliver polished, user-centered solutions.

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