I’m Tracy Thompson, a senior visual communications specialist and creative director with 20+ years of experience turning complex campaign goals into clear, high-impact design—across brand identity, print and digital assets, presentations, events, and web content. I’m especially strong at understanding what clients need, building trust quickly, and translating strategy into work that looks great and performs in the real world. I’ve supported clients across sectors ranging from healthcare and pharma to retail and financial services, collaborating with teams in different time zones and environments from small agencies to major brands. I use AI as a creative partner to spark ideas and improve efficiency, while keeping the final direction grounded in human intuition, design judgment, and the unique goals of each project.…

Tracy Thompson

I’m Tracy Thompson, a senior visual communications specialist and creative director with 20+ years of experience turning complex campaign goals into clear, high-impact design—across brand identity, print and digital assets, presentations, events, and web content. I’m especially strong at understanding what clients need, building trust quickly, and translating strategy into work that looks great and performs in the real world. I’ve supported clients across sectors ranging from healthcare and pharma to retail and financial services, collaborating with teams in different time zones and environments from small agencies to major brands. I use AI as a creative partner to spark ideas and improve efficiency, while keeping the final direction grounded in human intuition, design judgment, and the unique goals of each project.…

Available to hire

I’m Tracy Thompson, a senior visual communications specialist and creative director with 20+ years of experience turning complex campaign goals into clear, high-impact design—across brand identity, print and digital assets, presentations, events, and web content. I’m especially strong at understanding what clients need, building trust quickly, and translating strategy into work that looks great and performs in the real world.

I’ve supported clients across sectors ranging from healthcare and pharma to retail and financial services, collaborating with teams in different time zones and environments from small agencies to major brands. I use AI as a creative partner to spark ideas and improve efficiency, while keeping the final direction grounded in human intuition, design judgment, and the unique goals of each project.

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Work Experience

Senior Visual Communications Specialist (Freelancer/Contract) at Bluestarling design
January 1, 2017 - Present
Provides senior-level creative and digital design services across graphic design, web development, digital storytelling, and campaign execution. Specialises in Veeva content design and development for E-detailers/RTEs without a Veeva content platform, creating CRM-ready assets and syncing workflows reliably. Supports clients end-to-end with design for social media, email marketing, web, video content, animation, and AI-assisted ideation, while ensuring the final vision is driven by human design perspective and client goals.
Creative Director (design and web development team) at Velocity Vision
January 1, 2015 - December 31, 2017
Led the design and web development team focusing on print/graphic and digital design for pharmaceutical events and marketing materials. Developed emailers, event invites and reminders, posters, gift bags, event advertising, event presentations and games, printed and electronic training materials, launch campaigns, and social media campaigns. Trained and mentored junior staff and coordinated creative delivery for high-stakes client work.
Web Design Lead at Heartlines
January 1, 2013 - December 31, 2014
Managed a multi-disciplinary team of designers and developers to deliver a new website and app for an NPO. Oversaw UX/UI direction and web/app design work, coordinating with a team of 2 designers and 4 developers during a two-year contract.
Freelance Digital and Graphic Designer at In2Design
January 1, 2004 - December 31, 2011
Designed and produced 2D animation games and banners for team-building events and the entertainment industry. Built full campaign solutions from concept through print and digital advertising, including websites and email marketing.
Junior Graphic and Digital Designer at Lucid Vision
January 1, 2002 - December 31, 2003
Focused on website development and animation, supporting digital creative production and technical execution.

Education

Veeva Approved Email/E-detailer Qualification (Veeva content designer/developer for Veeva CRM System) at Veeva
January 1, 2020 - January 1, 2020
Diploma in UX Experience Design at University of Cape Town
January 1, 2016 - January 1, 2016
Three-year Diploma in Visual Communication (specialising in Multimedia) at AAA School of Advertising
January 1, 1998 - December 31, 2000
Two-year Diploma in Marketing at AAA School of Advertising
January 1, 1999 - December 31, 2000

Qualifications

Veeva Approved Email/E-detailer Qualification (Veeva content designer/developer for Veeva CRM System)
January 1, 2020 - October 19, 2026

Industry Experience

Healthcare, Life Sciences, Retail, Financial Services, Non-Profit Organization, Media & Entertainment, Travel & Hospitality, Professional Services, Education, Agriculture & Mining, Government