I'm Teresa Suddeth, a PR and brand strategy professional with a passion for fashion, lifestyle brands, and storytelling. I specialize in building narrative-driven campaigns across press, digital, and retail channels, driving growth, awareness, and cultural relevance for innovative brands. I thrive on collaborating with creative teams, mentors, and partners to deliver activations that resonate with audiences and deliver measurable results. I’ve led global PR programs, built influential partnerships, and steered multi-channel communications from concept through execution. My approach blends strategic brand storytelling with hands-on execution—from runway activations and press trips to influencer collaborations and press day leadership—always aiming to elevate brands while remaining sustainable and authentic.

Teresa Suddeth

I'm Teresa Suddeth, a PR and brand strategy professional with a passion for fashion, lifestyle brands, and storytelling. I specialize in building narrative-driven campaigns across press, digital, and retail channels, driving growth, awareness, and cultural relevance for innovative brands. I thrive on collaborating with creative teams, mentors, and partners to deliver activations that resonate with audiences and deliver measurable results. I’ve led global PR programs, built influential partnerships, and steered multi-channel communications from concept through execution. My approach blends strategic brand storytelling with hands-on execution—from runway activations and press trips to influencer collaborations and press day leadership—always aiming to elevate brands while remaining sustainable and authentic.

Available to hire

I’m Teresa Suddeth, a PR and brand strategy professional with a passion for fashion, lifestyle brands, and storytelling. I specialize in building narrative-driven campaigns across press, digital, and retail channels, driving growth, awareness, and cultural relevance for innovative brands. I thrive on collaborating with creative teams, mentors, and partners to deliver activations that resonate with audiences and deliver measurable results.

I’ve led global PR programs, built influential partnerships, and steered multi-channel communications from concept through execution. My approach blends strategic brand storytelling with hands-on execution—from runway activations and press trips to influencer collaborations and press day leadership—always aiming to elevate brands while remaining sustainable and authentic.

See more

Language

English
Fluent
Korean
Advanced

Work Experience

PR & Brand Strategy Consultant at Freelance
August 1, 2025 - Present
Defined and executed cross-channel PR and brand activation strategies for fashion and lifestyle brands, shaping brand narratives, positioning, and storytelling to boost awareness, growth, and cultural relevance. Led partnerships, press trips, and VIP engagements; managed a team to deliver high-quality communications and activations; oversaw runway show planning and backstage confirmations; developed influencer collaborations and sustainability storytelling.
Brand Communications Director at Conti Communications
October 1, 2024 - August 1, 2025
Contract role leading brand communications programs. Developed and executed multi-channel PR strategies, built media relations, secured coverage across top outlets, and coordinated events and activations for clients.
PR & Communications Director at Zero + Maria Cornejo
November 1, 2022 - October 1, 2024
Defined and implemented overall PR strategy aligned with business objectives; maintained media relations, elevated brand profile, and drove press coverage; partnered with senior leadership to shape communications and activate campaigns across key markets.
PR Manager (Contract) at Lucien Page Communications
June 1, 2022 - November 1, 2022
Developed and executed PR initiatives, coordinated media outreach, and supported client campaigns to expand reach and brand visibility.
Global PR & Collaborations at Deckers Brands, UGG
August 1, 2021 - June 1, 2022
Created and managed global PR and collaboration campaigns; built influencer partnerships; led media outreach and event activations; tracked retail landscape and competitive activity to inform strategy.
Public Relations Associate at Moda Operandi
September 1, 2018 - May 1, 2019
Supported PR efforts, pitched stories to national and international outlets, coordinated events, and contributed to press materials and trade outreach.
Research and PR Coordinator at Le Book
December 1, 2015 - September 1, 2018
Liaised with clients daily to plan and coordinate events, researched visuals, and developed press materials to promote events and brand visibility across multiple markets.
Stylist Assistant at La Garçonne
November 1, 2014 - December 1, 2015
Supported senior stylist by prepping and styling editorial shoots, coordinating model casts, researching inspiration, and sourcing wardrobe and props for shoots.
Sales Representative at Dover Street Market
December 1, 2013 - November 1, 2014
Supported marketing and sales efforts for DSM NY; built strong client relationships and contributed to high-end brand experiences.
Fashion Stylist in Archive Library at Ralph Lauren
April 1, 2012 - December 1, 2013
Styled inspirational shoots for internal archives to support merchandising and marketing initiatives; managed sample inventory and sourced archival pieces.
Sales Representative (Part-time) at Opening Ceremony
August 1, 2011 - December 1, 2013
Supported visual merchandising, client relationships, and marketing initiatives for new and established designer collections.

Education

B.F.A. in Fashion Marketing & Management (Minor in Fashion Design) at Savannah College of Art & Design
January 11, 2030 - April 13, 2026
Study Abroad Program at Lacoste, France Program
January 11, 2030 - April 13, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Other