I'm Jeff Casselman, a Montreal-area freelance writer with over 20 years of experience in publications production and content creation across diverse media platforms. I focus on delivering cost-effective marketing solutions through promotional videos and written materials tailored to engage audiences on social media. My work blends logistical analysis and creative problem solving to adapt to the ever-changing media landscape. As an administrator and blogger for a non-profit initiative, I’ve honed my public relations and critical analysis skills, re-contextualizing biased narratives to connect with communities and craft content that informs, engages, and empowers.…

Jeff Casselman

I'm Jeff Casselman, a Montreal-area freelance writer with over 20 years of experience in publications production and content creation across diverse media platforms. I focus on delivering cost-effective marketing solutions through promotional videos and written materials tailored to engage audiences on social media. My work blends logistical analysis and creative problem solving to adapt to the ever-changing media landscape. As an administrator and blogger for a non-profit initiative, I’ve honed my public relations and critical analysis skills, re-contextualizing biased narratives to connect with communities and craft content that informs, engages, and empowers.…

Available to hire

I’m Jeff Casselman, a Montreal-area freelance writer with over 20 years of experience in publications production and content creation across diverse media platforms. I focus on delivering cost-effective marketing solutions through promotional videos and written materials tailored to engage audiences on social media. My work blends logistical analysis and creative problem solving to adapt to the ever-changing media landscape.

As an administrator and blogger for a non-profit initiative, I’ve honed my public relations and critical analysis skills, re-contextualizing biased narratives to connect with communities and craft content that informs, engages, and empowers.

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Language

French
Advanced

Work Experience

Social Media Manager at Independent Consultant
July 1, 2025 - Present
Independent consultant and social media manager providing cost-effective marketing media for various platforms; beta development of promotional videos; focus on engagement and audience growth.
Freelance Writer at The Urban Writers
March 1, 2024 - Present
Freelance writer producing content for diverse media; editing, research, and publication work; location Montreal, QC; responsible for content creation and PR material.
Administrator/Moderator/Blogger at TVVH
May 1, 2009 - Present
Non-profit initiative; administration, moderation, blogger; expanded program to TVVH Urban across social media; community engagement and content creation.
Promotional Videos Producer at Independent Promotional Videos for all Social Media Platforms (beta)
January 1, 2017 - Present
Creation of cost-effective marketing media for all social media platforms; beta; upgrades planned.
Administrative Assistant at Day & Ross
April 1, 2024 - May 1, 2025
Administrative support; various duties.
Newsletter Editor at Atwater Club
November 1, 2015 - March 1, 2019
Coordinating and layout of a monthly newsletter.
Featured Publisher at NoiseTrade
November 1, 2015 - November 1, 2015
Featured publisher for Waking November; featured in the November 2015 Noisetrade newsletter.
Contributor (Poetry) at Vallum: contemporary poetry
March 1, 2015 - March 1, 2015
Contributor; Spring Haiku contest winner.
Contributor (Poetry) at Ditch, the poetry that Matters
June 1, 2009 - June 1, 2009
Poetry contributor.
Designer at Signpost, Carrickmacross
October 1, 2005 - April 1, 2007
Graphic designer and installation technician for signage and vehicle kit production.
Freelance Photographer at The Dundalk Democrat
October 1, 2006 - October 1, 2006
Random photographs for the regional newspaper.

Education

Film and Television Production at Columbia Academy
January 1, 1995 - January 1, 1996
High School Diploma at Hudson High School
January 1, 1984 - January 1, 1989

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Education
    uniE608 Bringing #Poetry to #life: Reels for Social Media
    In the early 2000's it became clear that publishing was going to become independent and desktop driven, so it was left to me to devise a way to promote my writing and sell books in a cost effective way. There are over 200 billion reels viewed on instagram every day, so the process became adapting to this medium to promote and create awareness, driving traffic for those who came across the piece and were interested in finding out more.…
    uniE608 Excerpt from "Fractured" A Graphic Novella
    Upcoming Project: Online Full Length Cinematic Graphic Novella.…
    uniE608 Promotion: Exerpt from "Fractured" (An Online Graphic Poetry Novella)
    Upcoming Project; a fill length cinematic video graphic novel.…
    uniE608 Bringing #poetry to #life: Reels for social media
    In the early 2000's it became clear that publishing was going to become independent and desktop driven, so it was left to me to devise a way to promote my writing and sell books in a cost effective way. There are over 200 billion reels viewed on instagram every day, so the process became adapting to this medium to promote and create awareness, driving traffic for those who came across the piece and were interested in finding out more.…
    uniE608 Bringing #poetry to #life
    In the early 2000's it became clear that publishing was going to become independent and desktop driven, so it was left to me to devise a way to promote my writing and sell books in a cost effective way. There are over 200 billion reels viewed on instagram every day, so the process became adapting to this medium to promote and create awareness, driving traffic for those who came across the piece and were interested in finding out more.…
    uniE608 Commentary: The Sculptor: A Full Length Poetry Video
    In the early 2000's it became clear that publishing was going to become independent and desktop driven, so it was left to me to devise a way to promote my writing and sell books in a cost effective way. There are over 200 billion reels viewed on instagram every day, so the process became adapting to this medium to promote and create awareness, driving traffic for those who came across the piece and were interested in finding out more.…
    uniE608 Bringing #poetry to #life: Reels for Social Media
    In the early 2000's it became clear that publishing was going to become independent and desktop driven, so it was left to me to devise a way to promote my writing and sell books in a cost effective way. There are over 200 billion reels viewed on instagram every day, so the process became adapting to this medium to promote and create awareness.…