As a content creator and strategist with over 20 years of experience, I specialize in bridging the gap between creative storytelling and hard data. I have a proven track record of taking niche narratives and scaling them into high-performing digital communities.
In my recent independent work, I have focused on producing content that doesn’t just reach people, but moves them to act . For example:
High-Impact Video Production: I produced and edited a series of short-form videos that generated 17,811 total views and 41.5 watch hours on YouTube, demonstrating my ability to capture attention in a crowded digital landscape.
Aggressive Platform Scaling: I spearheaded a content strategy for Postcards from Purgatory that resulted in a 411% increase in views and a 785% surge in unique visitors over a 12-month period.
Conversion & Traffic: Across Meta platforms, I managed campaigns that achieved 17.2K views and a direct conversion of 129 link clicks, proving that my content successfully drives traffic to target destinations.
Beyond the numbers, my background in non-profit administration and community moderation has given me a unique perspective on public relations and audience trust. I am an expert at “re-contextualizing” complex information into clear, accessible, and engaging social content that empowers audiences . I am highly proficient in Meta Business Suite, YouTube Studio, Adobe Premiere Pro, and GA4, allowing me to manage the entire lifecycle of a campaign from ideation to analytics reporting. I would welcome the opportunity to discuss how my blend of veteran creative judgment and modern, data-driven strategy can be an asset to you.
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