I'm Heather Tabatha Byrne, a Content Manager with 8 years in content creation, strategy, and community management. I thrive on developing performance-driven social media campaigns and coordinating with marketing teams and external partners. I'm a fan of video games and a cat lover, always eager to learn and experiment with new tools and assets.…

Heather Tabatha Byrne

I'm Heather Tabatha Byrne, a Content Manager with 8 years in content creation, strategy, and community management. I thrive on developing performance-driven social media campaigns and coordinating with marketing teams and external partners. I'm a fan of video games and a cat lover, always eager to learn and experiment with new tools and assets.…

Available to hire

I’m Heather Tabatha Byrne, a Content Manager with 8 years in content creation, strategy, and community management. I thrive on developing performance-driven social media campaigns and coordinating with marketing teams and external partners.

I’m a fan of video games and a cat lover, always eager to learn and experiment with new tools and assets.

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Language

English
Fluent

Work Experience

Social Media and Content Manager at Avalanche Studios Group
December 31, 2025 - July 21, 2025
Owned all corporate social media channels, developing and executing performance-driven campaigns aligned with company stakeholders. Monitored community sentiment via engagement activities such as replies, giveaways, and contests. Analyzed campaign performance and optimized based on KPIs. Created all visual assets including videos, gifs, and static graphics. Managed internal newsletter, project management tools, and brand communications. Coordinated with external partners, influencers, and merchandise production. Provided copy assistance to multiple internal teams including HR, Recruitment, C-suite, PR, and AAA games teams.
Content Manager at Avalanche Studios Group
January 1, 2025 - October 1, 2025
Channel ownership of all corporate social media; developed and executed performance-driven social media campaigns; monitored community sentiment; analyzed performance metrics to optimise campaigns; created visual assets (videos, GIFs, static assets); internal video and static asset production, including scripting, strategic distribution, and publication; copy assistance across the company; brand and communications tasks; internal newsletter; set up and maintained Brand Team project management tools; communications with external partners and influencers on collaborative campaigns and events; copy editing across HR, Recruitment, C-suite, PR, and AA/AAA games teams.
Content Manager at Avalanche Studios Group
January 1, 2025 - October 1, 2025
Owned corporate social media; developed and executed performance-driven social media campaigns across channels; aligned with stakeholders across the company, including Marketing teams and external partners. Monitored community sentiment and engagement through replies, giveaways, and contests. Analyzed performance metrics to optimise campaigns and report on KPIs. Created all visual assets, including videos, GIFs, and static assets. Internal video and static asset production. Worked with designers to help with company-wide merchandise production. Internal newsletter ownership, bolstering open rates and improving company-wide engagement. Set up and maintained Brand Team project management tools, including quarterly check-in meetings. Communicated with external partners and influencers on collaborative campaigns and events. Copy assistance across the company, including HR, Recruitment, C-suite, PR, and AA/AAA games teams.
Web Editor at Epidemic Sound
January 1, 2025 - Present
Role details not specified in the resume.
Social Media and Content Manager at G-Loot Esports
December 31, 2022 - July 21, 2025
Managed all social media channels, creating and implementing campaigns linked to company releases. Engaged with community through social platforms and Discord support. Hosted live-streamed esports events. Collaborated with partners and influencers on campaigns. Managed blog content creation, editing, and tone of voice consistency with weekly blog posts and writer management. Maintained SEO strategy.
Content Manager at GLOOTE ESPORTS
January 1, 2022 - October 1, 2025
Channel ownership of all social media; created and executed social media campaigns in line with company deliverables and releases; engaged with the community through social media replies and Discord; hosted live-stream esports events internally and externally; collaborated with partners, influencers, and internal teams in campaigns; Channel ownership of blog: produced 2–4 blog posts per week, hired/managed writers, edited submissions for tone and grammatical accuracy, and maintained SEO strategy.
Content Manager at G-Loot Esports
January 1, 2022 - October 1, 2025
Channel ownership of all social media. Created and executed social media campaigns in line with company deliverables and releases. Engaged with the community through social media replies and Discord assistance. Hosted live-stream esports events internally and externally. Collaborated with partners, influencers, and internal teams on campaigns. Channel ownership of the blog: produced 2–4 blog posts a week and hired/managed a team of writers, edited blog submissions to ensure tone-of-voice consistency and grammatical accuracy. Monitored and maintained SEO strategy.
Digital Marketing Manager at Unknown
December 31, 2020 - July 21, 2025
Held digital marketing manager roles in two separate periods (2019-2020 and 2016-2018). Specific company details and job descriptions are not provided.
Digital Marketing Manager at Unknown
December 31, 2018 - July 21, 2025
Held digital marketing manager roles in two separate periods (2019-2020 and 2016-2018). Specific company details and job descriptions are not provided.

Education

UK Advanced Level at BUFFS++
January 1, 2016 - December 31, 2016
UK Advanced Level (A-Levels) at BUFFS++ UK
January 11, 2030 - October 1, 2025

Qualifications

UK Advanced Level
January 11, 2030 - October 1, 2025

Industry Experience

Gaming, Media & Entertainment, Software & Internet