TabieLedesma

Managed beauty and food client retainer accounts, including retainer work with campaigns such as Simple Skincare x Vogue and TRESemmé x BRITs. Delivered on-site content creation, strategic planning, and cross-team collaboration. Introduced new tools and workflows to boost internal efficiency, streamline brief development, and improve client delivery.

Led a small social team, mentoring junior staff while managing influencer campaigns for brands, including Elizabeth Arden; oversaw prospecting, contracts, budgeting, and delivery. Drove new business growth by contributing social strategy and creative input to pitches for clients such as Jo Loves, and aligned messaging and timelines for global campaigns across clients, markets, and internal teams.

Managed daily social operations and mentored junior executives, aligning with talent and paid teams for cohesive, insight-led campaigns. Oversaw a TikTok-centric presence for Amazon Prime Video, posting multiple times daily, planning across formats, and delivering briefs and performance reports to optimize results for multiple high-profile clients.