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A freelance social media manager and content creator with up to 6 years industry experience and a passion for beauty and food brands, delivering content, campaigns, and cross-team collaboration. I’ve led high-profile campaigns and built scalable processes to boost efficiency and client delivery. I bring cross-industry experience, a knack for storytelling, and a calm-in-the-chaos mindset to every project. I move with intention, tuning into what resonates, what performs, and what aligns with the bigger brand vision.…A freelance social media manager and content creator with up to 6 years industry experience and a passion for beauty and food brands, delivering content, campaigns, and cross-team collaboration. I’ve led high-profile campaigns and built scalable processes to boost efficiency and client delivery. I bring cross-industry experience, a knack for storytelling, and a calm-in-the-chaos mindset to every project. I move with intention, tuning into what resonates, what performs, and what aligns with the bigger brand vision.

TabieLedesma

Social Media Manager, Content Creator, Brand Strategist, +1

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A freelance social media manager and content creator with up to 6 years industry experience and a passion for beauty and food brands, delivering content, campaigns, and cross-team collaboration. I’ve led high-profile campaigns and built scalable processes to boost efficiency and client delivery. I bring cross-industry experience, a knack for storytelling, and a calm-in-the-chaos mindset to every project. I move with intention, tuning into what resonates, what performs, and what aligns with the bigger brand vision.…A freelance social media manager and content creator with up to 6 years industry experience and a passion for beauty and food brands, delivering content, campaigns, and cross-team collaboration. I’ve led high-profile campaigns and built scalable processes to boost efficiency and client delivery. I bring cross-industry experience, a knack for storytelling, and a calm-in-the-chaos mindset to every project. I move with intention, tuning into what resonates, what performs, and what aligns with the bigger brand vision.

Available to hire

A freelance social media manager and content creator with up to 6 years industry experience and a passion for beauty and food brands, delivering content, campaigns, and cross-team collaboration. I’ve led high-profile campaigns and built scalable processes to boost efficiency and client delivery.

I bring cross-industry experience, a knack for storytelling, and a calm-in-the-chaos mindset to every project. I move with intention, tuning into what resonates, what performs, and what aligns with the bigger brand vision.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Social Media Manager at Campfire

October 2, 2025 - October 12, 2025

Managed beauty and food client retainer accounts, including retainer work with campaigns such as Simple Skincare x Vogue and TRESemmé x BRITs. Delivered on-site content creation, strategic planning, and cross-team collaboration. Introduced new tools and workflows to boost internal efficiency, streamline brief development, and improve client delivery.

Social Media Manager at dentsu

January 31, 2025 - October 13, 2025

Led a small social team, mentoring junior staff while managing influencer campaigns for brands, including Elizabeth Arden; oversaw prospecting, contracts, budgeting, and delivery. Drove new business growth by contributing social strategy and creative input to pitches for clients such as Jo Loves, and aligned messaging and timelines for global campaigns across clients, markets, and internal teams.

Social Media Manager at Social Chain

July 30, 2023 - October 12, 2025

Managed daily social operations and mentored junior executives, aligning with talent and paid teams for cohesive, insight-led campaigns. Oversaw a TikTok-centric presence for Amazon Prime Video, posting multiple times daily, planning across formats, and delivering briefs and performance reports to optimize results for multiple high-profile clients.

Social Media Assistant at Dakota Hotels / Bar + Grill Group

August 28, 2020 - May 26, 2021

Managed 13+ accounts across platforms and markets, ensuring a consistent and effective social presence. Developed community management and design strategies to strengthen brand identity across channels. Created and implemented content strategies tailored to hospitality and food & beverage audiences, highlighting seasonal menus, dining experiences, and luxury hotel offerings.