Tainá Rodrigues
I'm Tainá Rodrigues, a Growth & Product Marketing Strategist with over six years of experience in both B2C and B2B SaaS environments.
About
I’m Tainá Rodrigues, a Growth & Product Marketing Strategist with over six years of experience in both B2C and B2B SaaS environments. I bridge product marketing, growth, SEO, performance, and social media to drive customer acquisition, engagement, and retention.\n\nI collaborate across sales, marketing, product, and support to deliver user-centric solutions and measurable growth. I love storytelling through digital content and stay current on the latest digital trends and tools.
- 7 years' experience
- Joined December 2025
Skills· 16
Languages
- PortugueseFluent
- EnglishAdvanced
Industry experience
- Education
- Retail
- Healthcare
- Software & Internet
- Professional Services
- Media & Entertainment
- Other
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Work experience· 5 roles
Managed a portfolio of high-value enterprise clients across Latin America, ensuring end-to-end customer success from onboarding to retention, renewal, and expansion. Built strategic long-term relationships, increasing loyalty by 25% through personalized strategies and optimized account management. Created and managed automated email flows via Outreach, aligning them with sales stages and engagement triggers. Collaborated with marketing, product, and operations teams to improve customer journeys and adoption.
Provided consultative support to sales and customer success teams to drive upsell and retention strategies. Contributed to every stage of the sales funnel, including prospecting, qualification, demonstrations, and planning. Coordinated cross-functional efforts to ensure smooth transitions from sale to customer success.
Provided post-sales support for SaaS B2C customers, managing subscriptions and addressing technical issues. Ensured high levels of customer satisfaction through attentive and solution-oriented service.
Education
Certifications and awards· 11
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